Episode 219: Clotheshorse in Japan: Why is Everything So Cute?

Clotheshorse with Amanda Lee McCarty

Clotheshorse (aka Amanda) was in Japan!
And in this week's episode--the last in the Japan series--Amanda breaks down why everything is so cute in Japan.

We'll talk about the following:

  • Why are the fruit bus stops of Konagai a lesson in Instagram versus reality (but also so cool and special)?
  • What is Don Quijote and why is the song a real earworm?
  • What are eki-melo (駅メロ)  and why are they an important tool?
  • Why are signs and public information so cute in Japan?
  • What is the history of kawaii culture and aesthetic?
  • And why does Amanda believe that pink and cuteness are radical things in 2024?

Parfaiteria Bel
Hotel Graphy Nezu
T's Tan Tan
Traveler's Company
Don Quijote Theme Song
GaijinPot Tokyo Train Tunes playlist
Example of construction barriers in Japan

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If you want to share your opinion/additional thoughts on the subjects we cover in each episode, feel free to email, whether it’s a typed out message or an audio recording:  amanda@clotheshorse.world

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Find this episode's transcript (and so much more) at clotheshorsepodcast.com


Clotheshorse is brought to you with support from the following sustainable small businesses:


The Pewter Thimble
Is there a little bit of Italy in your soul? Are you an enthusiast of pre-loved decor and accessories? Bring vintage Italian style — and history — into your space with The Pewter Thimble (@thepewterthimble). We source useful and beautiful things, and mend them where needed. We also find gorgeous illustrations, and make them print-worthy. Tarot cards, tea towels and handpicked treasures, available to you from the comfort of your own home. Responsibly sourced from across Rome, lovingly renewed by fairly paid artists and artisans, with something for every budget. Discover more at thepewterthimble.com


St. Evens
is an NYC-based vintage shop that is dedicated to bringing you those special pieces you’ll reach for again and again. More than just a store, St. Evens is dedicated to sharing the stories and history behind the garments. 10% of all sales are donated to a different charitable organization each month.  New vintage is released every Thursday at wearStEvens.com, with previews of new pieces and more brought to you on Instagram at @wear_st.evens.


Deco Denim
is a startu

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