Episode 220: The Power of Personalized Service in Carwash Chemistry

In this episode of Wash Talk: The Carwash Podcast episode, host Brian Ankney speaks with Mark Clanton and Michael Lamminen of Apex Pro Formulators. They discuss how the company becomes an integral part of their clients' operations by managing the backroom aspects, ensuring a seamless supply of high-quality products and offering technical support. This partnership allows carwash operators to focus on growing their businesses while Apex handles the chemistry and operational efficiency, ultimately boosting profitability and service quality. A key point discussed was the impact of private equity consolidation in the car wash industry, which has often led to a decline in personalized customer service. Apex differentiates itself by prioritizing hands-on support, maintaining inventory levels and performing preventative maintenance rather than relying solely on remote technology. Their approach ensures that minor issues, such as leaks or injector problems, are identified and addressed before they escalate, providing operators with peace of mind.
In addition to a comprehensive range of carwash chemicals, Apex specializes in custom solutions, such as private labeling and seasonal fragrances like pumpkin spice or candy cane.