Episode 23 - Estate Agency Mastery with Kieran Slinger

Episode Overview: In this episode of Estate Agency Mastery, we sit down with Kieran, the founder of Propalt, a tool designed to help estate agents scale their business. While Propalt is a great resource for agents, this episode is all about Kieran sharing his top three actionable tips for estate agents to stand out, generate more leads, and grow their business—whether you’re based in Birmingham, Belfast, or Bognor Regis.

Key Takeaways:

1. Be Different and Memorable
   Kieran highlights that many estate agents fail to stand out in their market. With consumers only able to remember three agents at a time, it’s crucial to create a unique brand and marketing message. Tips for agents include:

   • Conducting a competitor analysis to see how your messaging differs.
   • Avoiding generic slogans like “free valuations”—instead, offer a more personalized, niche service such as off-market property searching.

2. Automate to Free Up Time
   Kieran stresses the importance of automating repetitive tasks so agents can focus on high-value activities like lead generation. Agents should ask themselves:

   • How much time is being spent on tasks that could be outsourced or automated?
   • Could tech solutions streamline time-consuming activities like sending direct mail or managing CRM databases?

3. Nurture Your Existing CRM Data
   A goldmine of potential business already exists in agents’ CRMs, but many fail to tap into it. Kieran shares:

   • 84% of sellers don’t use the same agent who helped them buy.
   • By nurturing past clients and staying in touch, agents can regain business from customers who might have otherwise gone to competitors.
   • Tools like Propalt can help agents track when landlords or past buyers are likely to sell again, giving them a head start in maintaining relationships.

Memorable Quotes:

• “The average person can only remember three agents, so make sure you're one of them by being different.”
• "If you’ve been in the business for eight years or more, the leads you need are already in your CRM."

Resources Mentioned:

• Propalt’s market watch feature for tracking landlord portfolios and potential leads.
• Case study: An agent who spent £4,400 and generated £13,000 in return through off-market marketing campaigns.

Actionable Advice:

• Start automating repetitive tasks today to free up more time for lead generation.
• Dive deep into your CRM and reconnect with past clients. The leads you need to succeed could already be within your reach.

Links:

• Propalt Website
• Case Study

Next Episode Preview:
Join us in the next episode where we explore more tech tools for estate agents and how to stay ahead of market trends.