Episode 23: Redefining PR | Promoting Transparency Over Deception

This week, we sat down with Aisling Connaughton, co-founder & sustainability solutionist at Cyd Connects, discusses the evolving role of PR in ethical business practices. Aisling highlights how PR has historically masked unethical practices but now has the potential to foster transparency and trust. She shares insights on stakeholder engagement, the importance of sustainability frameworks like B Corp, and how businesses can balance profitability with ethical responsibility.