Episode 242: How Much Should Accounting Firms Spend on Marketing?

This episode of the MediaBooks Podcast delves into various marketing strategies and budget considerations for your accounting firm, emphasizing the importance of choosing the right marketing channels and tools based on your budget and goals. Kristen discusses options ranging from DIY to premium for creating video content, managing websites, SEO, content creation, and advertising. Key insights include the CEO of Instagram's comments on content visibility, leveraging AI for written content, the cost implications of choosing between Squarespace, WordPress, and Wix for web development, strategies for effective SEO, and the significance of video content in current marketing trends. Additionally, considerations for graphic design, podcasting, and email campaign tools are explored, alongside the potential role and budget for advertising in achieving business growth.

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Timestamps:

00:00 Introduction to Marketing Costs and Options

01:14 Welcome to the Media Books Podcast

01:43 The Complexities of Marketing Budgets

02:30 Insights from Instagram's CEO on Content Visibility

05:31 Curating Your Social Media Presence

08:14 Navigating Website Options for Your Business

13:56 Exploring SEO Tools and Expertise

16:06 Breaking Down Content Creation Strategies

18:07 Navigating Copywriting Costs and Strategies

18:51 Building a Relationship with Your Copywriter

19:43 Graphic Design Choices: Canva vs. Professional Designers

22:47 Optimizing Video Content for Marketing

25:12 Exploring Miscellaneous Content Creation: Email and Podcasting

27:36 Deciding on Advertising Strategies and Budgets

29:15 Crafting Your Marketing Budget: DIY to Full-Scale Strategies