Cross The Line 1524, The Common Man‘s Podcast

crosstheline1524
Cross The Line 1524, The Common Man‘s Podcast

What happens when you put a group of guys around a Speakeasy Bar hidden in the outskirts of Brookville, IN? You get the podcast of a lifetime. Whether they are talking about current day events, past history, lifetime experiences or what brand of bourbon they are sipping on....a good entertaining time is assured! Join them at the Rusted Nail Speakeasy for Cross The Line 1524, The Common Man’s Podcast!

  1. 2 MARS

    Episode #248…Anson Frericks, Last Call for Bud Light!

    Episode #248…Anson Frericks, Last Call for Bud Light! For most of the 11 years Anson Frericks was a top executive at Anheuser-Busch InBev, its biggest brand, Bud Light, was America’s best-selling beer. Its marketing was aimed at guys who, no matter their politics, just wanted a cold beer and a good time. But like many companies, AB InBev changed in the wake of George Floyd’s death and the start of the pandemic. In a word, the company became “woke,” emphasizing diversity, equity, and inclusion (DEI) and other social goals over profits and sales. The culmination of this shift took place April 1, 2023, when it launched a social media campaign starring transgender activist Dylan Mulvaney. The customer boycott that followed cost Bud Light its spot as the country’s most popular beer, a position it may never regain. As an AB InBev exec, Frericks had an insider’s knowledge of the debacle that unfolded. We talk to Anson about his new book, Last Call for Bud Light: The Fall and Future of America’s Favorite Beer, he offers a cautionary tale of putting politics before profits. Enjoy! Join the guys for another episode of Cross The Line 1524! Recorded with a Live Audience at “The Rusted Nail Speakeasy”! Thank You for listening to Cross The Line1524 Check out our web site at: www.crosstheline1524.com Facebook: Cross The Line 15/24 You Tube: Cross The Line 1524 Email us : podcast@crosstheline1524.com Take a listen to one of America’s fastest growing new podcasts! Please take time to leave us a 5 star rating to help us promote our podcast. #yellowstoneBourbon #2shotsonabarrel #Mikerowe #AnsonFrericks #budlight #striveassetmanagement #batesvilleliquorco #tebbeliquor

    42 min
4,7
sur 5
30 notes

À propos

What happens when you put a group of guys around a Speakeasy Bar hidden in the outskirts of Brookville, IN? You get the podcast of a lifetime. Whether they are talking about current day events, past history, lifetime experiences or what brand of bourbon they are sipping on....a good entertaining time is assured! Join them at the Rusted Nail Speakeasy for Cross The Line 1524, The Common Man’s Podcast!

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