EAM: Estate Agency Mastery with Chris Buckler

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EAM: Estate Agency Mastery with Chris Buckler

This short form, digestible podcast is for estate agents / letting agents that want to improve who they are and what they do. Chris Buckler interviews some of the top agents in the country to find out and share the systems, models, tips and tricks that have led them to their unfair share. Chris's goal is that any agent listening can immediately implement these into their business. Estate Agency Mastery will give you the knowledge, tools and motivation to achieve more, earn more and ultimately, become a more profitable agent whilst raising the service offering of agents here in the UK.

  1. 18 NOV

    Episode 26 - Estate Agency Mastery with Oliver Howard

    Welcome to an episode packed with energy and actionable insights! This time, we’re thrilled to have Oliver Howard from OHRE joining us. Known for shaking up the Southwest London property scene with bold marketing and a fresh perspective, Oliver is here to share his journey and three transformative tips for estate agents—whether you're in Key Takeaways: 1. Dare to Be Different Break the Mold: Modern estate agency requires standing out. It’s not just about selling homes; it’s about selling yourself as a brand. Embrace Personality: Whether it’s through creative marketing or authenticity, find your unique niche and double down. Example: Oliver used dynamic video tours to differentiate himself, showcasing both properties and his vibrant personality. Social Media is a Necessity: It’s no longer optional—agents must leverage platforms like Instagram and TikTok to attract buyers and sellers. Tips for Growth: Start with paid ads for quick visibility. Use Instagram tools (trending audio, localized hashtags) to hack the algorithm. Post consistently and experiment to find what resonates. Pro Tip: Even a small budget, like £30 a week, can make a big difference in reaching your audience. Lead Generation is Critical: You can’t wait for clients to come to you. Be proactive and persistent every day. Time Management: Block time for lead generation, whether in the morning or evening. Stick to the system and avoid procrastination. Mindset: Success is earned by going above and beyond—focus on building relationships and creating opportunities. "Our industry is about people, not properties." – Oliver Howard "He or she who creates the lead wins the business." – Chris Buckler "Even the best agent in the world is powerless without attention." – Oliver Howard 2. Build a Social Media Presence 3. Be Hungry and Consistent Quotable Moments: Follow Oliver Howard on Instagram: @oliverhowardlondon   / oliverhowardlondon

    22 min

  2. 7 NOV

    Episode 25 - Estate Agency Mastery with Krisyjan Byfield

    Estate Agency Mastery: Authenticity, Automation, and the Power of "No" with Kristjan Byfield Welcome to another episode of *Estate Agency Mastery*, where we unlock the secrets of success in the property industry. In this episode, we're joined by Kristjan Byfield, a seasoned expert with over 20 years of experience in the estate agency world. Kristjan shares insights from his journey as a long-time agent, a business owner, and a tech innovator in the lettings industry. In this fast-paced conversation, we discuss three powerful strategies that any estate agent—whether you're in Birmingham, Belfast, or Bognor Regis—can apply to their business immediately. Let’s dive into Kristjan’s key takeaways: 1. Authenticity: Be Yourself to Attract the Right Clients - The Cookie Cutter Trap: Too many agents fall into the trap of mimicking the corporate structures and personas of other businesses. Kristjan believes that your personal authenticity should be the core of your business identity. - Dress for Success: Forget stiff suits! Kristjan talks about how, even in high-end markets, being comfortable in your own skin—and dressing in a way that feels authentic to you—can attract the right clients. Clients value personality over polished facades. - Why Authenticity Works: Being genuine helps foster trust and build long-term relationships. When clients see the real you, they are more likely to connect with you on a personal level, which can lead to better business outcomes. 2. Automation: The Future of Estate Agency Success - Embrace Tech to Stay Competitive: Kristjan highlights how embracing automation and AI can streamline your business, saving time and reducing costs. If you’re not focusing on automation, you're putting your agency’s future at risk. - AI: The Industrial Revolution of Our Time: We’re on the cusp of a massive shift. Kristjan compares the impact of AI on estate agencies to the Industrial Revolution. He believes that agents who fail to adopt AI will be left behind. - Automate the Mundane, Deliver the Extraordinary. Using automation for routine tasks like data entry and document handling frees up your time to focus on what truly matters—building relationships, offering expert advice, and negotiating deals. 3. The Power of “No”: Don’t Be Afraid to Set Boundaries - Saying No with Confidence: Kristjan emphasises that one of the most powerful words in estate agency is "no." Whether it’s declining a lower fee, rejecting unreasonable client demands, or protecting your time, saying "no" sets boundaries and protects the value of your service. - Why Saying No Is Good for Business: Far from losing clients, saying "no" can often increase respect and trust. If you’re not confident in your own value, why should a client be? Saying “no” lets clients know you’re serious about delivering results. -*The Psychology Behind It: Saying “no” doesn’t just protect your time; it builds credibility. Kristjan shares an example of how confidently rejecting a request can often lead to a better result, forcing clients to respect your terms. Key Takeaways: - Authenticity is Key: Be genuine in your business and personal branding. It’s not about looking the part; it’s about being the part. - Automate for Efficiency: Embrace automation to save time, improve customer experience, and scale your business. - Use “No” to Your Advantage: Don’t fear rejection. Saying no can be the key to protecting your value and setting clear boundaries with clients. Listen to the full episode for more insights and practical tips that can help you transform your agency. About Estate Agency Mastery: The Estate Agency Mastery podcast is your go-to resource for practical strategies and expert advice from top industry leaders. Make sure to share this episode with fellow agents and tag us with your thoughts on social media. How have you been applying authenticity, automation, and saying no in your business? Let us know!

    20 min

  3. 26 OCT

    Episode 24 - Estate Agency Mastery with Mark Hinkins

    In this episode, Chris Buckler is joined by Mark from Rex, who brings a unique perspective from the tech side of estate agency operations. Together, they dive into actionable strategies agents can use to streamline and enhance prospecting, operational efficiency, and long-term growth. Whether you're an agent in Birmingham, Belfast, or Bognor Regis, Mark shares powerful techniques that you can start implementing immediately to improve your business. Takeaways: 1. Laddering Techniques for Effective Prospecting - What it is: A process where every action (like a property viewing or valuation) is paired with an additional prospecting step, such as door-knocking or flyer drops. - How it works: Every visit to a property can be an opportunity to reach more potential clients—knock on nearby doors or target the area with social media campaigns. - Why it matters: It minimises the time dedicated solely to prospecting by integrating these steps with other daily tasks, leading to a more efficient and effective workflow. 2. Defining and Chasing Big Goals in Business - Setting Big Goals: Whether you’re a solo agent or a multi-branch agency, having a clear goal (like increasing properties under management) is essential for growth. - Breaking Down Goals: Mark emphasises breaking down big goals (such as gaining 100 new properties under management) into smaller, actionable steps, like asking clients if they are landlords. - Motivation and Team Buy-In: Communicating these goals and their benefits to the team keeps everyone aligned, engaged, and focused on the long-term vision of the agency. 3. Following Up and Asking for Referrals** - Referrals: A well-timed follow-up call three months after a sale can be an easy way to check in with clients and ask if they know anyone who could benefit from your services. - Why it Works: This approach has yielded significant business—Mark shared how one agency generated £65,000 in revenue from referral calls alone. - Automate with CRM: Using a CRM like Rex can simplify this process by setting reminders to ensure no client interaction slips through the cracks. Featured Product: Rex CRM Mark highlights Rex as more than just a CRM; it’s a full-scale solution to keep every aspect of your agency aligned with your goals. It drives consistency in client interactions, integrates smoothly with team workflows, and provides a foundation to scale operations. Enjoyed the Episode? Don't forget to subscribe, rate, and review Estate Agent Mastery!

    15 min

  4. 11 OCT

    Episode 23 - Estate Agency Mastery with Kieran Slinger

    Episode Overview: In this episode of Estate Agency Mastery, we sit down with Kieran, the founder of Propalt, a tool designed to help estate agents scale their business. While Propalt is a great resource for agents, this episode is all about Kieran sharing his top three actionable tips for estate agents to stand out, generate more leads, and grow their business—whether you’re based in Birmingham, Belfast, or Bognor Regis. Key Takeaways: Be Different and Memorable Kieran highlights that many estate agents fail to stand out in their market. With consumers only able to remember three agents at a time, it’s crucial to create a unique brand and marketing message. Tips for agents include: Conducting a competitor analysis to see how your messaging differs. Avoiding generic slogans like “free valuations”—instead, offer a more personalized, niche service such as off-market property searching. Automate to Free Up Time Kieran stresses the importance of automating repetitive tasks so agents can focus on high-value activities like lead generation. Agents should ask themselves: How much time is being spent on tasks that could be outsourced or automated? Could tech solutions streamline time-consuming activities like sending direct mail or managing CRM databases? Nurture Your Existing CRM Data A goldmine of potential business already exists in agents’ CRMs, but many fail to tap into it. Kieran shares: 84% of sellers don’t use the same agent who helped them buy. By nurturing past clients and staying in touch, agents can regain business from customers who might have otherwise gone to competitors. Tools like Propalt can help agents track when landlords or past buyers are likely to sell again, giving them a head start in maintaining relationships. Memorable Quotes: “The average person can only remember three agents, so make sure you're one of them by being different.” "If you’ve been in the business for eight years or more, the leads you need are already in your CRM." Resources Mentioned: Propalt’s market watch feature for tracking landlord portfolios and potential leads. Case study: An agent who spent £4,400 and generated £13,000 in return through off-market marketing campaigns. Actionable Advice: Start automating repetitive tasks today to free up more time for lead generation. Dive deep into your CRM and reconnect with past clients. The leads you need to succeed could already be within your reach. Links: Propalt Website Case Study Next Episode Preview: Join us in the next episode where we explore more tech tools for estate agents and how to stay ahead of market trends.

    19 min

  5. 7 OCT

    Episode 22 - Estate Agency Mastery with Megan Eighteen

    **Show Notes: The Estate Agency Podcast with Chris Buckler and Megan** **Introduction:** - Host: Chris Buckler from The Estate Agency. - Special Guest: Megan, a highly visible and proactive figure in the property industry. - Discussion focus: Key strategies for building relationships and growing your estate agency business, applicable whether you're in Birmingham, Belfast, or Bognor Regis. **Key Discussion Points:** 1. **Building Relationships is Key:** - Megan emphasizes the importance of relationship building in the property industry. - Rather than chasing new leads, focus on maintaining communication with your existing CRM contacts – there’s a wealth of opportunity already within. - Regular check-ins, not just for selling, but for keeping clients engaged and connected with the agency. 2. **Proactive Client Communication:** - For Lettings: Megan calls her entire portfolio every three months, even for tenants. Simple check-ins can uncover opportunities to expand or sell properties. - For Sales: Pay attention to key milestones, such as anniversaries of purchase or mortgage renewals. Early communication could reveal potential sales or upsell opportunities. - Tenants today are often buyers tomorrow, making them a valuable group to build relationships with early. 3. **Delivering Genuine Care:** - Chris and Megan share stories about going the extra mile for clients, like checking on properties and handling unexpected situations to create trust. - Going above and beyond leads to better client retention, stronger referrals, and a sense of long-term partnership. 4. **The Power of Thoughtful Gestures:** - Examples of thoughtful gestures, from checking on a tenant's iron to cleaning a property’s communal areas. - Such gestures create goodwill and lead to loyalty, even in tough situations like maintenance delays. 5. **The ‘One-Night Stand’ Analogy:** - Megan compares client relationships to long-term partnerships. Agents should avoid making clients feel like a “one-night stand” – be memorable, not forgettable. - Invest in your clients with regular, thoughtful contact, showing them you’re invested in their long-term success. 6. **Categorizing Landlords:** - Megan shares her strategy for categorizing landlords into groups like ‘Accidental Landlords,’ ‘Nervous Landlords,’ and ‘Investor Landlords.’ - This helps to manage and maintain your portfolio by identifying potential sellers and buyers within your client base. 7. **Opportunities for Seamless Transactions:** - Megan shares how orchestrating internal sales between landlords can keep properties in the portfolio, while generating sales fees and keeping tenants happy. - Adding extra services like mortgages, conveyancing, and furniture packs can provide even more value. 8. **Chris’ Takeaway:** - Structured communication is the key takeaway. Don’t cold call for the sake of it—make each interaction meaningful and full of value. - Structure your follow-ups around key milestones, and always look for opportunities to add ancillary services, which can boost revenue and client loyalty. **Closing:** - Megan's insights have provided a fresh approach to relationship building and maximizing value in the property business. - Chris expresses excitement about using Megan's tips at The Estate Agency and hints at having Megan back on the podcast soon. **Call to Action:** - Stay tuned for more episodes packed with actionable insights for estate agents looking to grow their business. - Don’t forget to subscribe to the podcast and follow us on social media for updates!

    14 min

  6. 29 SEPT

    Episode 21 - Estate Agency Mastery with Christopher Watkin

    **Podcast Episode 21: Estate Agency Mastery with Chris Watkin** Welcome to episode 21 of *Estate Agency Mastery*! Today, we're thrilled to have property expert Chris Watkin on the show. Chris has helped letting and estate agents across the UK, including in Birmingham, Belfast, and Bognor Regis, gain more property valuations. In this episode, Chris shares actionable strategies to implement immediately to boost your business. ### Key Takeaways: 1. **Get More Valuations**: Chris emphasizes the need for estate agents to stand out in a crowded market. Posting listings on social media is essential but not enough. Instead, focus on creating valuable content that homeowners care about, particularly around property market trends. 2. **Join Local Facebook Groups**: Engage with your local community by joining and posting in town-specific groups, housing estate groups, and even school communities. Share valuable content like local property market updates, rather than just listings. 3. **Create Video Content**: Chris shares three quick ideas for video content any agent can create today: - **Market Trends**: Compare home prices in your town over the last few years using data from Rightmove or other platforms. - **Rental Analysis**: Calculate average rents in your town and provide updates on rent changes over time. - **Top 50 Streets Countdown**: People love knowing the most expensive streets in their area. Create countdown videos that engage local homeowners. 4. **Community Engagement**: Chris advocates interviewing local shop owners to build trust and rapport within the community. Being interested in your town and its people will ultimately make them interested in you. 5. **The Frozen Peas Method**: Chris explains a unique and highly effective door-knocking technique where you help potential clients with their onward property search while subtly building rapport and trust. 6. **Self-Employed Estate Agents**: For those going solo, Chris stresses the importance of hard work and patience. Self-employment isn’t easier—it’s about dedication and effort over time to achieve success. ### Resources Mentioned: - **Frozen Peas Method Video**: [Frozen Peas Method on YouTube](https://www.youtube.com) - **Chris Watkin’s Free Training**: Text “FREE STUFF” to 07951 147 572 to receive over 50 videos with 8+ hours of training content. - **Chris Watkin’s Content Writing Service**: For £350+VAT per month, Chris writes property market reports and content that make agents look like local property experts. ### Get in Touch: - **Chris Watkin Ghostwriting Service**: For exclusive content and marketing support, reach out to Chris directly. Stay tuned for more episodes, and don't forget to implement these strategies today! Let’s make your estate agency the go-to choice in your area.

    22 min

  7. 23 SEPT

    Episode 20 - Estate Agency Mastery with Alex Evans

    Podcast Show Notes: Estate Agency Mastery with Alex Evans from Estate Apps In this episode, we are joined by Alex Evans from Estate Apps. While Alex is a supplier, he's here to deliver some amazing insights on estate agency mastery that are both practical and actionable. We dive deep into topics ranging from leveraging social proof, personal branding, and innovative ways to drive listings. Whether you’re an agent in Birmingham, Belfast, or Bognor Regis, Alex shares tips that you can start implementing in your business tomorrow. Key Takeaways: Importance of Reviews Ask for Google reviews early in the process, not just at the end. Aim for reviews with detailed narratives, not just star ratings. Don't be afraid of negative reviews—they add authenticity and allow you to demonstrate growth. Tip: You can request clients to update their reviews throughout the process, which increases engagement and helps tell a continuous story. Top Platforms for Reviews Google is the most critical review platform for estate agents, followed by Facebook. Ensure your Facebook reviews section is visible—hiding it can seem suspicious. Personal branding: Start building personal reviews for yourself as an agent, especially with the rise of self-employed brokers. Personal Branding and Visibility In Australia, personal agent branding is much more common and prominent on property boards. UK agents and agencies should put more focus on showcasing individual agents to build trust and connection with clients. Build your personal brand and leverage social media to stand out. Pre-Portal Listing Strategies Launch properties on your website and social media before sending them to portals like Rightmove. Increase exclusivity and generate interest with your own audience first, giving you an edge and creating higher value for your service. Agents can reduce portal costs and gain more control over their listings by relying less on third-party platforms. Innovative Agents Moving Away from Portals Some agents are reducing their reliance on property portals altogether, focusing on social media, Google Ads, and other digital marketing methods. While portals still offer significant ROI, agents should strive to increase their value proposition by building their brand and audience directly. Resources Mentioned: Estate Apps: [Website Link] Review Tool by Estate Apps: [Link if available] Google Reviews & Facebook Reviews Australian Real Estate Conference (AREC)

    19 min

  8. 15 SEPT

    Episode 19 - Estate Agency Mastery with Izabela Rapacka

    Episode Summary: Welcome back to Estate Agency Mastery! In this episode, we’re thrilled to be joined by Izabela, a seasoned estate agent with over 15 years of experience spanning lettings, sales, and high-stakes deals in Dubai. Izabela brings a unique approach to the property market, focusing on working with just one client at a time to provide an unparalleled level of service. We dive deep into her business model, how she sells houses in just one week, and why being selective with clients can be the key to success. Key Takeaways: Izabela’s Unique Business Model: Izabela focuses on working exclusively with one client at a time, dedicating all her resources to selling their home within a week. Her approach ensures a personalised, highly focused strategy that sets her apart from the competition. Manifestation and Strategy Design: During the lockdown, Izabela reimagined her business model to attract clients who value her expertise, allowing her to avoid traditional methods like door-knocking. She emphasises the importance of visualising success and designing a business model that aligns with personal values and goals. Three Tips for Estate Agents Everywhere: Preparation: Research is critical. Know the market, the buyers, and the specifics of each area. Izabela’s in-depth preparation ensures that every question from a potential buyer is answered, providing a seamless experience. Pricing Strategy: Set realistic prices that reflect the property’s value and market conditions. Isabella shares her method of giving clients two prices—the listing price and the achievable price—to set clear expectations. Execution: Deliver on promises. Izabela outlines her detailed plan for every listing, ensuring clients know what to expect at each stage. If the property doesn’t sell within her specified timeframe, she adjusts her strategy or hands the listing back, maintaining her integrity and commitment. Additional Insights: Izabela stresses the importance of understanding that real estate is a people business, not just about properties. Putting clients first and maintaining integrity are crucial. Collaboration over competition: Drawing from her experience in Dubai, Izabela advocates for more cooperative deals between agents, which can improve client outcomes and agent success alike. Bonus Tip: Isabella’s top piece of advice for agents: If you’re not genuinely interested in people, real estate isn’t the right field for you. This industry is about building relationships and putting clients first, which is key to long-term success. Links and Resources: Book Mentioned: Full Fee Agent – Discover strategies for securing high-value clients through referrals and recommendations. Guest Info: Connect with Isabella Radka on LinkedIn and follow her journey in transforming the estate agency landscape. Tune In Next Time: Join us next week as we explore the latest trends in the property market and bring you more insights from industry experts. Don’t forget to subscribe, rate, and leave a review on your favourite podcast platform!

    22 min
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This short form, digestible podcast is for estate agents / letting agents that want to improve who they are and what they do. Chris Buckler interviews some of the top agents in the country to find out and share the systems, models, tips and tricks that have led them to their unfair share. Chris's goal is that any agent listening can immediately implement these into their business. Estate Agency Mastery will give you the knowledge, tools and motivation to achieve more, earn more and ultimately, become a more profitable agent whilst raising the service offering of agents here in the UK.

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