Episode 264 with Jeff C. West: Sales Strategies for Small Business Owners

On this episode of the Ready Yet podcast, I'm thrilled to be joined by Jeff West, the co-author of 'Streetwise to Saleswise'. We chat about the art of storytelling in sales, the concept of 'fusion points,' and how emotions and logic collaborate in decision making. Jeff shares incredible insight from his book, drawn from his vast experience in sales, including a fascinating story about how a moment in New Orleans inspired an entire storyline. We also dive deep into handling objections, the importance of empathy in sales, and the impact of building genuine relationships. Jeff even gives us a sneak peek into his collaborative event, SalesWise Live. 

GUEST RESOURCES

Jeff West is the coauthor of the business/sales parable, Streetwise to Saleswise, along with international bestselling author and sales authority, Bob Burg. He’s the coauthor, along with Direct Sales Legend Lisa M. Wilber, of the bestselling business parable, Said the Lady with the Blue Hair. And he’s the author of the heartwarming business/sales parable, The Unexpected Tour Guide. All three parables earned accolades; two from Axiom Business Book Awards®, two from The National Indie Excellence Awards® and one from The American Bookfest Awards. 

https://jeffcwest.com

www.fusionpoints.com

https://www.linkedin.com/in/jeffcwest

https://x.com/JeffCWestAuthor

https://www.facebook.com/jeff.west.330

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