++ episode 27: why influencer marketing budgets look different this year As Told by Zink

The social media landscape is changing and evolving year after year. From 2014 to 2023 and with the rapid rise of TikTok, the space has gotten saturated with a high number of creators therefore providing brands and agencies with a high number options to choose from. Brands have also officially jumped on the TikTok bandwagon to appeal to the Gen Z target demographic and we've seen them now prioritizing Influential yet authentic creators on the app that have consistently high views. Let's dive ...