Performance Marketing Spotlight

NYMO
  • 5.0 (4)
  • MARKETING
Performance Marketing Spotlight

The Performance Marketing Spotlight brings key figures from the affiliate marketing space to share their experiences and insights. Each episode will dive into ways you can improve and maximize your affiliate program. The podcast is hosted by Marshall Nyman, an industry veteran and Founder & CEO of NYMO & Co., which is an affiliate marketing consultancy that helps brands maximize their affiliate marketing program. The podcast focuses on all things performance marketing such as affiliate networks, publishers, advertisers, agencies, content, PR, and technology. For any questions about affiliate marketing feel free to reach out to NYMO & Co. at https://nymo.co/contact-nymo-co/.

  1. Episode #35 with David Katz from Archer Affiliates

    OCT 12

    Episode #35 with David Katz from Archer Affiliates

    Welcome back to another episode of Performance Marketing Spotlight, the show where we dive into the experiences and insights of industry leaders in the performance marketing space. In today's episode, we have the pleasure of speaking with David Katz, co-founder and CEO of Archer Affiliates. At just 23 years old, David has already made a significant impact in the affiliate marketing world, particularly for Amazon sellers. We'll explore his journey from high school entrepreneur selling on Amazo...

    21 min
  2. Episode #34 with Lynda Mann from Affilimate

    OCT 7

    Episode #34 with Lynda Mann from Affilimate

    Today, we have Lynda Mann, co-founder and COO at Affilimate. With over 15 years in digital marketing, Lynda has navigated the industry from the publisher side to the advertiser side, contributing to significant transformations, including key roles at Wirecutter and Digital Trends. In this episode, Lynda shares her intriguing journey, the evolution of commerce content, her passion for building technology, and the unique challenges and future predictions for performance marketing. Stay tu...

    13 min
  3. Episode #33 with Brandon Wenerd from BroBible

    SEP 20

    Episode #33 with Brandon Wenerd from BroBible

    On today's episode, we're thrilled to have a special guest who has been at the forefront of digital media for over a decade—Brandon Wenerd, publisher at Bro Bible.In this episode, we'll explore Brandon's fascinating journey from a college intern at a travel magazine to leading one of the most popular men's lifestyle websites, Bro Bible. We'll discuss the early challenges they faced in the digital advertising space, their innovative approaches to monetization, and the significant milestones li...

    31 min
  4. Episode #32 with Cooper Schwartz from Money Group

    SEP 15

    Episode #32 with Cooper Schwartz from Money Group

    In today's episode, we're thrilled to be joined by Cooper Schwartz, the dynamic Head of New Business and Growth at MoneyGroup. With a fascinating journey from aspiring sex and relationship therapist to a trailblazer in affiliate marketing, Cooper shares his rich experiences and insights into the evolving landscape of performance marketing. We'll delve into his role in expanding MoneyGroup's reach, their acquisition of Money magazine, and the challenges and opportunities they face in the...

    23 min
  5. Episode #31 with Maura Smith from Partnerize

    JUN 18

    Episode #31 with Maura Smith from Partnerize

    Today, we're thrilled to have Maura Smith, the Chief Marketing Officer at Partnerize, joining us. With a rich background that started at Pepper Jam and saw her navigating through various mergers and acquisitions, Maura brings a wealth of knowledge to the table. She’ll be sharing her journey from an affiliate manager to a global marketing leader, offering insights into the evolution of Partnerize and the performance marketing landscape.Maura will delve into the dynamics of merging PR, influenc...

    20 min
  6. Episode #30 with Andy Cloyd from Superfiliate

    JUN 3

    Episode #30 with Andy Cloyd from Superfiliate

    Today's episode is particularly special as we dive into the innovative world of affiliate and influencer marketing with our esteemed guest, Andy Cloyd, co-founder and CEO of Superfiliate.Andy shares his unexpected journey from venture capitalism to performance marketing, inspired by the challenges and opportunities presented by iOS privacy updates and the evolving digital landscape. You'll hear how a chance living arrangement during the COVID pandemic led to the inception of Superfiliate, a g...

    22 min
  7. Episode #29 with Kristine Ritchie from Dealmoon

    MAY 21

    Episode #29 with Kristine Ritchie from Dealmoon

    In today's episode, we're thrilled to have Kristine Ritchie, Senior Managing Director of Business Development and Partnerships for the US and Australia markets, join us. Kristine, also known as Chris, has been with Deal Moon for eight years and brings a wealth of knowledge from her extensive career in the performance marketing space. We'll dive deep into her journey from the early 2000s to now, exploring her roles, challenges, and the dynamic nature of affiliate marketing.We'll talk about her...

    23 min
  8. Episode #28 with Cary Pierce from Rakuten

    MAY 13

    Episode #28 with Cary Pierce from Rakuten

    Welcome back to another episode of The Performance Marketing Spotlight. In this episode, we're diving into the vast world of performance marketing with our guest Cary Pierce, Senior Director of Agency Services at Rakuten Advertising. Cary brings a wealth of experience from his decade-long tenure at Rakuten and previous roles in the industry. We'll explore his journey from creating an online marketing company to becoming a pivotal figure at Rakuten, discussing the evolution of affiliate market...

    22 min
See All (35)

5
out of 5
4 Ratings

About

The Performance Marketing Spotlight brings key figures from the affiliate marketing space to share their experiences and insights. Each episode will dive into ways you can improve and maximize your affiliate program. The podcast is hosted by Marshall Nyman, an industry veteran and Founder & CEO of NYMO & Co., which is an affiliate marketing consultancy that helps brands maximize their affiliate marketing program. The podcast focuses on all things performance marketing such as affiliate networks, publishers, advertisers, agencies, content, PR, and technology. For any questions about affiliate marketing feel free to reach out to NYMO & Co. at https://nymo.co/contact-nymo-co/.

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