Episode 29: Credit Union Strategies for Consumers Facing Financial Pressure

Part One: Live From TransUnion’s 2024 Financial Services Summit, Las Vegas

In part one of the 2024 FS Summit episode, credit union VPs Heather Dufourny (Service Credit Union) and Heather Sullivan (Randolph-Brooks Federal Credit Union) sit down with Craig and Josh in Las Vegas to discuss the goings-on in the credit union industry.

Craig is curious to hear which products members are most interested in, and wonders how Dufourny’s and Sullivan’s credit unions are responding to the financial squeeze many members are experiencing.

Dufourny and Sullivan share how each of their organizations are utilizing this slow period — from preparing for an eventual refinance boom to diversifying portfolios — and agree balancing a seamless member experience with the need for increased fraud controls has been a challenge within the industry.

Josh wraps things up by asking which key elements they’re focusing on to draw in a younger demographic, and is keen to know how a credit union decides when to bring in new technology or systems.

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