++ episode 29: influencer events, trips & festival houses

We are seeing the highest number of Influencer events, trips and festival houses than ever before. Are they beneficial for the brand? I discuss my thoughts on the recent ones that we've been seeing and if I felt that they were a success in terms of ROI. I also share some insight into tactics that would help the brands maximize efforts for these initiatives to ensure that they receive sales, brand awareness and relevance.