Episode #29 with Kristine Ritchie from Dealmoon

In today's episode, we're thrilled to have Kristine Ritchie, Senior Managing Director of Business Development and Partnerships for the US and Australia markets, join us. Kristine, also known as Chris, has been with Deal Moon for eight years and brings a wealth of knowledge from her extensive career in the performance marketing space. We'll dive deep into her journey from the early 2000s to now, exploring her roles, challenges, and the dynamic nature of affiliate marketing.

We'll talk about her fascinating transition from working at an agency to joining Deal Moon, the largest Chinese expat community in the world. She shares the intricacies of building authentic relationships with communities and brands, and the importance of adaptability in marketing strategies.

Stay tuned as we uncover Kristine's favorite experiences, biggest challenges, and why she believes that relationships are at the heart of performance marketing. You won't want to miss this insightful conversation!

So, without further ado, let's welcome Kristine Ritchie to the Performance Marketing Spotlight!