Episode 31: The rise of niche fragrances with TMC Nordic

Felicitas Morhart interviews Marcus Nymand Jacobsen, Niche Fragrance Strategy Manager at TMC Nordic to explore the booming fragrance market and the rise of luxury niche scents. Key takeaways from this episode include that niche fragrances are a new form of luxury, social media is a driver of growth, men are the primary consumers and niche fragrances are more accessible than other luxury goods for consumers.

Guest: Marcus Nymand Jacobsen Host: Felicitas Morhart Resources: Marcus Nymand Jabobsen blog posts, Deloitte Luxury on Air website, Swiss Center for Luxury Research

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