The AI Marketing Navigator

Alex Carlson
  • 5.0(3개의 평가)
  • 마케팅
  • 매일 업데이트

Dive into the world of digital marketing as it intersects with the cutting-edge advancements in artificial intelligence with "The AI Marketing Navigator." This podcast is your compass in the evolving landscape of AI-enhanced marketing, offering you daily insights, strategies, and actionable tips. With fingers on the pulse of the latest on AI in: SEO, content marketing, social media, email marketing, and more, get the updates and tactics you need to navigate the complexities of marketing in the AI age. Subscribe to "The AI Marketing Navigator" to transform the way you think about marketing.

  1. Episode 367: Google's Nano Banana - The New Leader in AI Image Editing?

    9월 2일

    Episode 367: Google's Nano Banana - The New Leader in AI Image Editing?

    In this episode, we explore Google's revolutionary "Nano Banana" AI image editor (officially Gemini 2.5/Image), a cutting-edge natural language image editing tool that's transforming how marketers create visual content. Host Alex Carlson demonstrates live how this free tool can replace weeks of expensive Photoshop work with simple 30-second voice commands, showing real-time edits to personal headshots and product marketing materials. Keywords Nano Banana Google Gemini Image Editor AI Image Editing Natural Language Processing Marketing Automation Visual Content Creation Advertising Variations Product Marketing Design Democratization Real-time Image Generation Marketing Personalization A/B Testing Visuals Creative Asset Production Social Media Content Brand Asset Variations Key Takeaways Core Functionality Edits images through simple natural language commandsMaintains original image artifacts while making precise changesProcesses edits in real-time (approximately 30 seconds per change)Remembers previous edits for iterative modificationsGenerates new images from text descriptionsRenders text directly onto images with embroidered effectsBlends and remixes multiple images into cohesive stylesTransfers styles, textures, and patterns between imagesIncludes SynthID watermarking for AI-generated content identificationWorks seamlessly within Google Gemini interface via banana icon Business Applications Creates hundreds of advertising variations without design costsEnables rapid A/B testing of visual elements across campaignsPersonalizes creative assets for different audience segmentsGenerates product mockups and prototypes instantlyProduces social media content variations at scaleFacilitates virtual try-ons for e-commerce applicationsStreamlines creative workflows for non-designersReduces dependency on expensive graphic design resourcesAccelerates time-to-market for visual marketing campaignsDemocratizes professional design capabilities across organizations Integration Capabilities Accessible through Google Gemini web platform and mobile appAvailable in Google AI Studio for developersAPI access at $30 per million output tokens (~1,290 tokens per image)Compatible with existing Google Workspace ecosystemsSupports bulk processing workflows (future capability expected)Integrates with marketing automation platforms via APIEnables seamless content creation within existing workflowsProvides developer tools for custom application integrationSupports enterprise-scale content generation requirementsFacilitates cross-platform content distribution strategies Market Positioning Free access through Google Gemini platformPositioned as industry leader in consistency and speedOutperforms ChatGPT image editing in processing timeCurrently supports English language prompts onlyTargets marketers, small businesses, and content creatorsCompetes directly with Adobe Photoshop for basic editing tasksEmphasizes accessibility and ease-of-use over advanced featuresFocuses on democratizing design capabilities for non-technical usersAddresses growing demand for personalized marketing contentRepresents significant shift toward AI-powered creative workflows Links https://gemini.google.com/

    19분
  2. Episode 366: Ideogram Character - Solving the Biggest Problem in AI Image Generation

    8월 22일

    Episode 366: Ideogram Character - Solving the Biggest Problem in AI Image Generation

    In this episode, we explore Ideogram AI's revolutionary character consistency feature that solves the long-standing problem of maintaining visual identity across multiple AI-generated images, with hands-on demonstration and practical applications. Keywords Ideogram AI, Character Consistency, AI Image Generation, Visual Branding, Content Creation, Character Feature, AI Marketing Tools, Creative Workflows, Brand Mascots, YouTube Thumbnails The Core Problem Solved Traditional AI image generators couldn't maintain character consistency across multiple imagesFace changes, hair differences, core identity vanishing between generationsLimited creators from developing serialized, branded contentPrevious solutions required complex model retraining and technical expertise Ideogram's Breakthrough Approach One reference image, infinite variations - core principleUpload single high-quality photo (clear, well-lit, front/three-quarter view)Advanced algorithm analyzes and locks in distinctive traitsNo model retraining or complex fine-tuning requiredCharacter traits lock in after one upload Technical Sophistication Goes beyond pixel pattern memorizationUnderstands facial structure, hair characteristics, core identity elementsMaintains character integrity across different lighting, expressions, contextsSophisticated analysis enables dramatic style variations while preserving identity Advanced Creative Features Masking Option: Precise adjustments to hair, clothing, accessories, facial detailsBatch Generation: Multiple variations simultaneously with character integrityMagic Fill: Insert characters into any context while preserving identityRemix Tool: Style transfer and scene adjustments with identity preservationRemix Weight Parameter: Control balance between consistency and creative flexibility Practical Applications Brand Management Consistent mascots across marketing materials without expensive photo shootsVirtual influencer development accessible to smaller brandsCohesive brand storytelling across multiple touchpoints Content Creation YouTube thumbnail creation with recurring charactersCharacter-based storytelling series for individual creatorsSocial media content with consistent visual branding E-commerce & Gaming Consistent character assets for virtual goodsGamified experiences with reliable character representationEnhanced UX and brand recognition across digital platforms Live Demonstration Results Used podcast thumbnail screenshot as reference imageGenerated character "scuba diving in underwater ruins"Impressive character consistency across four variationsGood photorealism with proper lighting integrationSpeed of generation notably fast Workflow Accessibility Professional creators can leverage advanced masking and remixingCasual users achieve impressive results through simple prompt descriptionsScalability across skill levels for broad adoptionIntegration with web, API, and iOS platformsTools fit existing workflows rather than requiring adaptations Pricing Structure Freemium: 10 free character generations for trialBasic: $8/month (monthly billing)Plus: $20/monthPro: $60/monthFree trials remove adoption barriersSubscription tiers for advanced features and professional use Competitive Advantages No extra training required vs. traditional solutionsUser-friendly design with immediate functionalitySingle image approach removes technical barriersBroad platform support including mobile devicesAccessible during inspiration moments, not just formal production Future Implications AI systems understanding persistence and consistency like human creative thinkingMovement toward AI as creative collaborator vs. simple generation toolPrinciples could apply to brand consistency, architectural elements, product designAI platforms evolving toward comprehensive creative suites Links https://ideogram.ai/ https://www.perplexity.ai/search/ideogram-meU.wTKzRCaDKSmdaF8wQg

    18분
  3. Episode 365: Burnout in Digital Marketing - How Do You Manage Your Mental State?

    8월 19일

    Episode 365: Burnout in Digital Marketing - How Do You Manage Your Mental State?

    In this deeply personal episode, Alex opens up about experiencing burnout as a solo entrepreneur in digital marketing and AI, sharing the three core areas he's identified as contributing factors and asking for community input on overcoming these challenges. Keywords Entrepreneur Burnout, Digital Marketing Burnout, Solo Entrepreneur Challenges, Work Life Balance, Financial Stress, Time Management, Lifestyle Management, Small Business Mental Health, Freelancer Burnout, Personal Burnout Recovery Key Takeaways Episode Context Longest break yet between podcast recordings due to host burnoutPersonal recharge time spent in northern Michigan on the lakeHonest admission that this isn't the first time experiencing burnoutDecision to share raw, personal aspects despite potential brand risk The Core Question "How do other solo entrepreneurs or solo freelancers, leaders of small teams combat the burnout that comes with the incredible pace and nature of the shifting landscape that is digital marketing and now AI marketing?"Recognition that personal aspects contribute equally to burnout as professional aspectsSeeking community conversation and solidarity rather than providing solutions Three Core Burnout Pillars 1. Time Management / Work-Life Balance Challenge of compartmentalizing priorities: family first, work second, personal wellbeing thirdDifficulty balancing family time with business growth demandsStrict scheduling approach: set morning self-care time, defined work hours, sacred family time (5-8pm)Late night work dilemma: 9pm-midnight or later to grow businessKey question: "Are these hours actually required, or is this workload leading to burnout?" 2. Financial Management and Money Stress Admission of struggling with money management throughout adult lifeFinancial anxiety contributing to mental fatigue and burnoutNeed for deliberate spending decisions for both business and personal expensesImportance of realistic long-term income/expense projectionsCommitment to sticking to budgets despite difficulty 3. Lifestyle Management Managing personal vices that creep into daily lifeExamples: end-of-day cocktails, snack breaks, other comfort habitsVices becoming "finish lines" instead of long-term goalsNeed to prioritize family future, business security over immediate gratificationRecognition that boring but important things must take precedence Time Management Solutions Well-organized, well-structured daily calendarTrue commitment to routine and disciplineRoutine leading to more personal freedom long-termCompartmentalization of priorities without overlapMultiple job juggling challenges (9-5 plus freelancing) The Sacrifice vs. Burnout Dilemma Belief that envisioned success requires sacrifice and long hoursQuestion whether late-night work is necessary or harmfulExploration of optimizing other life areas to compensateRecognition that both professional and personal aspects contribute equally Community Engagement Request Explicit ask for listener feedback and conversationInterest in hearing others' burnout experiences and solutionsRequest for time management and financial management strategiesDesire for input on tackling vices and negative lifestyle cycles Personal Vulnerability Admission of being "almost too proud to say" but sharing anywayRecognition that many others struggle with similar issuesEmphasis on solidarity and community supportBreaking down stigma around entrepreneur mental health Routine as Freedom Philosophy Discipline and routine leading to more personal freedomStructure providing clarity rather than restrictionImportance of consistency in daily patternsBalance between rigidity and flexibility The Reality CheckBurnout in solo entrepreneurship isn't just about work overload - it's a complex intersection of time management, financial stress, and lifestyle choices that require honest self-assessment and community support to address effectively.

    11분
  4. Episode 364: From Wall Street Analytics to AI Visibility - How Jon Mest is Democratizing PR with AI (Part 3)

    7월 31일

    Episode 364: From Wall Street Analytics to AI Visibility - How Jon Mest is Democratizing PR with AI (Part 3)

    In this episode, we explore the crucial balance between AI automation and human relationships in PR, revealing why the most successful campaigns combine technological efficiency with authentic human connection. Keywords AI vs Human PR, Relationship Building, Journalist Outreach, PR Automation, Human Touch Marketing, Content Creation Strategy, Digital Platform Authority, MLB Stadium Quest, Just Reach Out Philosophy, Authentic PR Key Takeaways The AI Spam Problem Everyone can immediately spot AI-generated outreach in LinkedIn and emailJournalists receive 10x more obvious AI spam than regular usersAI-written pitches get caught in spam filters and deleted instantlyHuman oversight prevents embarrassing automated mistakes AI as Assistant, Not Replacement AI excels at finding relevant journalists and building media listsAI provides narrative feedback and pitch structure guidanceAI catches spam filter words and optimizes email lengthHumans must still craft, edit, and send personalized messages The Relationship Dividend "I can't tell you how often this happens" - journalists respond months laterInitial "not writing this story right now" becomes "actually writing about this topic"Connecting journalists with other experts builds long-term relationship capitalBeing top-of-mind matters more than immediate coverage Platform Authority Building Strategy LinkedIn posts: Write authoritative content, expect zero likes initially but put it out thereReddit: Find relevant subreddits, contribute authentically to conversationsMedium: Start writing, even with one reader - consistency builds authorityAI models scrape YouTube comments, Yelp reviews, TripAdvisor, G2 reviews The "Just Do It" Philosophy Most people get overwhelmed and never start creating contentCustomer example: Had perfect pitch drafted but needed Zoom call to click "send"One strong blog post can increase visibility from 0% to 70% overnightStart with one post, then two, then three - build momentum gradually Human Verification Future Next 2-3 years: Distinguishing human vs AI content becomes criticalPeople getting "duped" by AI artists on Spotify without realizing itAI models detect and penalize AI-generated content clustersEarned media from humans will always carry more weight ROI Measurement Tactics Add "AI models" option to "How did you hear about us?" formsTrack UTM codes from ChatGPT and other AI platformsFocus on revenue maintenance/growth, not just traffic metricsOffer consulting projects to prove LEO effectiveness to skeptical executives The 10 vs 1000 Email Rule 10 highly personalized, researched pitches outperform 1000 automated blastsHuman research and customization beats mass automation every timeAI reduces time investment from 20 hours to 1-2 hours weeklyQuality targeting with AI assistance delivers better results than quantity spam Baseball Stadium Achievement Jon visited all 30 MLB stadiums (record now incomplete due to new Atlanta/Texas stadiums)Cross-country road trip knocked out 14 stadiums in one monthData science background fueled love of baseball statisticsPersonal goals matter alongside professional achievements The Reality CheckTraditional PR agencies have relationship access that tools can't replicate, but you can build those relationships yourself through consistent value delivery and authentic human connection over time. Key InsightThe future belongs to those who use AI to become more efficient humans, not to replace human judgment. The most successful PR combines AI research and optimization with genuine relationship building and authentic storytelling. This episode demonstrates that while AI can dramatically improve PR efficiency, the core of successful public relations remains fundamentally human: building trust, providing value, and maintaining authentic relationships with journalists and audiences. Links https://justreachout.io/ https://chatrank.ai/

    23분
  5. Episode 363: From Wall Street Analytics to AI Visibility - How Jon Mest is Democratizing PR with AI (Part 2)

    7월 30일

    Episode 363: From Wall Street Analytics to AI Visibility - How Jon Mest is Democratizing PR with AI (Part 2)

    In this episode, we explore how Jon Mest's team transformed a devastating Google AI overview crisis into a breakthrough business opportunity, creating ChatRank and revolutionizing AI-powered visibility strategies. Keywords Google AI Overviews, ChatRank, LEO Optimization, Just Reach Out Acquisition, AI Visibility Crisis, Search Algorithm Changes, Business Acquisition Strategy, AI Marketing Tools, Authority-Based Ranking, Meritocratic SEO Key Takeaways The $4 Google Crisis Google spending dropped from thousands monthly to exactly $4 in three weeksAI overviews buried their #1 ranking content and ads overnightTeam initially thought system was broken until discovering massive AI overview placementCrisis occurred August 2024, affecting core search terms completely Smart Acquisition Philosophy Acquired Just Reach Out in 2021 using "good product, good customers, improvable business" thesisChose scaling existing business (1-to-10) over building from zero (0-to-1)Added AI automation and self-serve capabilities to democratize PRMaintained founder Dmitri's strong SEO foundation while expanding reach Crisis-to-Opportunity Pivot Engineering team reverse-engineered AI overview ranking factorsBuilt internal tools that became ChatRank.ai (launched December 2024)Now receiving weekly referrals from ChatGPT, Perplexity, and ClaudeSpun ChatRank into separate subscription business complementing Just Reach Out AI Ranking Revolution Over 50% of Google AI overview results come from non-page-one contentPage 7 content can outrank page 1 if it provides the best answerAuthority matters more than backlinks in AI model rankingsAI models fact-check content against all available sources New Ranking Factors Authority over Links: AI seeks most authoritative content, not most backlinksMeritocratic System: Best answer wins regardless of traditional SEO metricsTruth Requirements: AI models quickly identify and penalize false informationAnswer Engine Focus: Tools like ChatGPT prioritize single best answer, not link collections Strategic Business Lessons Don't panic during algorithm changes - reverse engineer and adaptCrisis often reveals new business opportunitiesAI democratizes visibility for smaller players with better contentComplementary tools create stronger ecosystem (ChatRank + Just Reach Out) ChatRank Differentiation Separate subscription at ChatRank.aiOptimizes for ChatGPT, Google AI Overviews, Perplexity, ClaudeFocuses on content quality and authoritative positioningComplements traditional PR outreach with AI visibility strategy The Reality CheckTraditional SEO's link-based authority system is being replaced by AI's merit-based content evaluation. Companies with the best answers can now compete with industry giants, regardless of backlink budgets. Key InsightThe shift from attention economy to authority economy means AI models reward genuine expertise over SEO manipulation. Small businesses can now achieve visibility previously reserved for large corporations with massive link-building budgets. This episode demonstrates that algorithmic disruptions, while initially devastating, often create opportunities for innovative companies willing to adapt quickly and build solutions for the new landscape. Links https://justreachout.io/ https://chatrank.ai/

    15분
  6. Episode 362: From Wall Street Analytics to AI Visibility - How Jon Mest is Democratizing PR with AI (Part 1)

    7월 29일

    Episode 362: From Wall Street Analytics to AI Visibility - How Jon Mest is Democratizing PR with AI (Part 1)

    In this episode, we explore the bootstrap mindset revolutionizing entrepreneurship through Jon Mest's journey from Wall Street M&A to democratizing PR with AI-powered tools. Keywords Bootstrap Entrepreneurship, Wall Street to Startup, PR Democratization, Just Reach Out, ChatRank, LEO Optimization, Narrative Building, VC vs Bootstrap, AI-Powered PR, Sustainable Growth Key Takeaways The $30,000 PR Wake-Up Call Wall Street veteran paid $30,000 to NYC PR agency, got zero resultsCrystallized philosophy: "I only exist tomorrow because I sold a client today"Founders tell their stories better than agenciesApplied banking due diligence to all business decisions Bootstrap Success Formula 1010 Data: 13 years bootstrapping to $500M exitCore mindset: spend money like it's your own because it isBuild what customers ask for, not impressive pitch deck featuresEvery dollar must be justified and worthwhile PR Strategy Revolution Wrong approach: "I'm amazing, write about me"Right approach: understand journalist's audience, work backwardsNarrative building sessions identify multiple story anglesMatch stories to outlets (Forbes vs technical publications) AI Democratization Impact Just Reach Out serves 5,000+ customers worldwideChatRank launched December 2024 for LEO optimizationTargets ChatGPT, Google AI Overviews, Perplexity visibilityMakes professional PR accessible without $30K agency fees VC vs Bootstrap Philosophy Best time to raise VC: when you don't need itVC money creates 100x return pressure, not sustainable growthBootstrap forces real business model validation firstFreedom from LP pressure enables customer-focused decisionsApplied Mathematics Approach Engineering discipline focused on analytical problem-solvingWall Street M&A at Thomas Weisel PartnersData science background plus human communication skillsAnalytical rigor disrupts relationship-driven industries Strategic Implications Validate business before seeking external fundingApply analytical thinking to traditional relationship businessesFocus spending on customer-requested solutionsBuild sustainable growth over investor-pleasing metrics The Reality CheckBootstrap mindset creates businesses building real value for real customers rather than impressive investor metrics. Combined with AI democratization, small businesses access professional capabilities previously reserved for enterprises. Key InsightAnalytical problem-solving skills transfer across industries. Sustainable growth comes from constraint-driven innovation, not unlimited capital. AI is democratizing professional services while the bootstrap philosophy ensures customer-first focus. Links: https://justreachout.io/ https://chatrank.ai/

    16분
  7. Episode 361: AI vs Design - The Skills That Will Matter in 2027 with Nick Cawthon (Part 3)

    7월 28일

    Episode 361: AI vs Design - The Skills That Will Matter in 2027 with Nick Cawthon (Part 3)

    In this episode, we explore the voice-first future of technology and how AI enables instant expertise building, featuring Nick Cawthon's insights on family tech adoption, RAG systems for learning, and preparing for the diamond-shaped workforce. Keywords Voice Interface Design, RAG Systems, Universal Basic Income Research, Diamond-Shaped Workforce, AI Learning, Human Computer Interaction, Future of Work, Sandwich Generation Technology, Knowledge Graph Building, Strategic Thinking Key Takeaways The Voice-First Generation Nick's 83-year-old mother and preteen kids both learned technology through voice commandsFirst computer interaction: "Hey Google, turn on the projector" - no keyboards or screensVoice assistants became entry point for both aging eyes/unsteady fingers and young mindsWhisper dictation tool mission: "kill the keyboard" - physical interaction decreasing AR/VR Reality Check Nick deliberately missed the AR wave - headsets and goggles never appealed to himVoice interface seemed better approach than "strap-on technologies"Still gun-shy about Google Glass and Oculus failuresVoice accessibility wins over visual complexity for multi-generational users Building AI Teachers: The UBI Project Philanthropist hired Nick to visualize Universal Basic Income data - topic he knew nothing aboutTraditional approach: weeks in academic libraries with highlightersAI approach: Built custom RAG (Retrieval Augmented Generation) system with 200 articlesCreated knowledge graph trained to speak in philanthropist's voiceGenerated academic-level citations with traceable references RAG System Benefits Fast expertise building: "talk about UBI at a party" within days instead of monthsNo hallucination risks - all answers traceable to source materialCustom voice training for client communication styleNarrative generation to accompany data visualizations The Agency Learning Pattern "You are like an improv actor every couple months where you've got a new thing you gotta know something about"Next month it might be banking, hybrid milk, or any random topicProcess: train a model to understand pros/cons and aggregate diverse sourcesResult: well-rounded opinions and starter directions for any subject Future of Work Philosophy Work will never completely disappear - "connection between mind and body will always need to take place"Nick's 13-year-old son: paid Dungeon Master at neighborhood school"You're being paid to think with your mind... tell a story to a captive audience"Future work: strategic thinking, adaptability, human connectionThe Career Choice Framework Friend's 10-year-old quote: "Either you're gonna pick a career where you tell computers what to do, or computers tell you what to do"Quote "kept me up at night" - drives staying ahead of technologyImportance of being on the right side of that equationAutonomy and levity about industry changes Diamond-Shaped Workforce Shift from pyramid-shaped to diamond-shaped workforce"Very few at the top, very few at the bottom, everybody else in the middle"Optimistic view: "Instead of climbing corporate ladder, you've been given a jetpack"Can "go right to the top" with velocity never seen before Historical Parallels Early 2000s: Dreamweaver and visual web design tools democratized business creationAnyone could have website and business behind itSimilar empowerment happening now with LLM training and AI toolsFocus on empowering thoughts vs. "oh shit, I'm gonna get downsized" San Mateo County Model Government efforts to ensure AI tools don't replace jobs but create new onesFocus on interpreting what new job types are opening upImportant distinction: transformation vs. eliminationEveryone will play a part in this change Links https://retrain.gauge.io/

    15분
  8. Episode 360: AI vs. Design - The Skills That Will Matter in 2027 with Nick Cawthon (Part 2)

    7월 27일

    Episode 360: AI vs. Design - The Skills That Will Matter in 2027 with Nick Cawthon (Part 2)

    In this episode, we explore the seismic shift from SEO to LLM optimization with Nick Cawthon, revealing how designers and marketers must adapt to a world where AI agents browse websites and clients find businesses through ChatGPT. Keywords LLM Optimization, AI Design Education, Human-in-Loop Design, Screenless Future, Rabbit Device, San Mateo County AI Policy, Design Curriculum Revolution, Strategic Thinking, Pattern Libraries, Agent-Based Browsing Key Takeaways The New SEO: LLM Optimization "We just got our first client who said they found us on ChatGPT. How did we do that? And nobody knows."Same muscle memory moment as 20-25 years ago when internet went mainstreamRush to optimize for LLMs parallels early 2000s SEO scrambleAlgorithm unknown, results delivery method changing fundamentally AI Research Revolution Descript's auto-transcription was early AI adoption for content creatorsSan Mateo County requires human-in-loop pledge for AI tool usageCannot use auto-transcription/translation for 5 official county languagesWorkers upskilled from repetitive tasks to AI workflow management Design Education Transformation Nick rewrote entire California College of Arts curriculum due to AI velocity"If the back half of design timeline is moving at such speed, it puts importance on front half strategic thought"AI accelerates bad ideas just as fast as good onesFocus shifted from tool mastery to strategic thinking Critical Skills for AI Era Evidence-based research and strategy over technical executionUnderstanding market conditions and user contextStrategic thinking before jumping into prototypes"If you took away those tools, how are you still a designer?" The Vulnerability Assessment Nick launching industry survey at retrain.gauge.ioProduct and engineering teams using same design tools"We are all very vulnerable here" - need to prove unique valueUnderstanding process/procedure for user testing remains designer strength Screenless Future Implications Rabbit device (by Teenage Engineering) browses websites for usersAI agents understand pattern libraries and click buttons autonomouslyQuestion: "Who are we designing for? Are we designing for agents now?"Visual will always have place, but interaction patterns changing Human-in-Loop as Competitive Advantage Making things intentionally messy at points to show authenticityTransparency about "here's how we're doing this" while maintaining efficiencyBringing humanistic elements into algorithmic workflowsProving human oversight in increasingly automated world The Content Strategy Reality Current podcast conversations seed transcription algorithmsKeywords from Spotify scrapes will match future searches"What you're doing right now is excellent" - content creation as LLM optimizationQuality storytelling with balanced content beats gaming algorithms Historical Parallels Desktop-first to mobile-first transition (Luke Wroblewski era)Platform wars created billion-dollar opportunities (Google AdWords)Technology sweeps rug out from comfortable patternsMust reexamine marketing presence, campaigns, content, interfaces The Fortune 100 Reality Check Even highly regarded financial services technology adapters lag behind"If they're a couple steps behind, what about rest of corporate America?"Unsung heroes: designers maintaining patterns in large organizationsSmall user groups (12 users, 3 teams) handling millions in deal workflows Strategic vs Technical Focus Quality of story being told now matters more than publishing mechanicsTechnical marketing tasks (social media, websites, paid ads) becoming automatedStrategic concept quality determines success or failure accelerationMid-career professionals returning to school for AI reassessment Links http://retrain.gauge.io/

    18분
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Dive into the world of digital marketing as it intersects with the cutting-edge advancements in artificial intelligence with "The AI Marketing Navigator." This podcast is your compass in the evolving landscape of AI-enhanced marketing, offering you daily insights, strategies, and actionable tips. With fingers on the pulse of the latest on AI in: SEO, content marketing, social media, email marketing, and more, get the updates and tactics you need to navigate the complexities of marketing in the AI age. Subscribe to "The AI Marketing Navigator" to transform the way you think about marketing.

정보

  • 제작진
    Alex Carlson
  • 방송 연도
    2024년 - 2025년
  • 에피소드
    368
  • 등급
    무삭제판
  • 저작권
    © Alex Carlson
  • 웹사이트 보기
    The AI Marketing Navigator

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