Episode #33 - The Franchise Expo

My Podner in this episode is Tom Portesy and he’s going to talk with us today about how to maximize the return on your investment at a franchise expo, how to avoid the pitfalls, and best practices that will help you represent your brand in the best light.

Time Stamps

Tom Portesy Intro

00:00:27

Segment 1

00:03:41

Get to know Tom Portesy

Segment 2

00:18:22

Topic Segment – The Franchise Expo

Segment 3

01:03:42

Quickdraw Questions

Topics Discussed in this Episode

• What is a franchise expo
• Short history of the expo
• How to manage realistic expectations of an expo
• Know your objective
• DOs and DON’Ts at an expo
• Take advantage of the free training offered by MFV
• Spend time developing your opening line
• Know the value of a lead
• Control how much time you spend with each person
• Which industries do better at an expo

Tom Portesy

MFV Expositions

tom.portesy@comexposium.com

https://www.franchiseexpo.com/

Kit Vinson

www.franman.net

kit.vinson@franman.net

214-736-3939 x 101