Episode #33 with Brandon Wenerd from BroBible

On today's episode, we're thrilled to have a special guest who has been at the forefront of digital media for over a decade—Brandon Wenerd, publisher at Bro Bible.

In this episode, we'll explore Brandon's fascinating journey from a college intern at a travel magazine to leading one of the most popular men's lifestyle websites, Bro Bible. We'll discuss the early challenges they faced in the digital advertising space, their innovative approaches to monetization, and the significant milestones like their acquisition by Woven Digital and subsequent buyback.

Brandon will also share insights on how Bro Bible adapted to Google's recent algorithm changes, their strategies for traffic diversification, and why they've pivoted away from traditional review content. Plus, we'll get a glimpse into their recent acquisition of Motorbiscuit.com and what's next for Bro Bible in the ever-evolving landscape of performance marketing.