Episode 34: [Erica Resha] FITISH: Where Fitness, Fashion, & Food Coexist

That's So On-Brand: The Podcast

Episode 34 is live! Introducing Erica Resha, owner and creator of FITISH Activewear!

FITISH sells activewear, loungewear and tarnish-proof jewelry. I've had the pleasure of working with Erica to create some awesome, gorgeous products (that I actually get to wear!) It's been months in the making to get this busy woman on the podcast, and I am excited to finally share her contagious energy with the world!

In this episode, we talked about why FITish was created, her blog beginnings, how COVID affected her personally and professionally, and why quality-testing all her products is of the utmost importance.

We then dug into the fitness and fashion industries and how you can't tell how healthy someone is just by their appearance, her love for empowering women, and why representation is so important to have in the fashion industry.

We talked about how self-reflection and working through her insecurities has helped her build resilience, her love/hate relationship with Instagram, and why it's so important to surround ourselves with supportive people. With the holiday season approaching we should all keep in mind the different ways we can support our friends' businesses without spending money!

Follow her on Instagram @fitish_activewear and shop her products on Etsy at https://www.etsy.com/shop/FITISHactive. And stay tuned for her new website coming soon! 

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