Episode 34: Love at first sight - the neuroscience of love and how luxury brands tap into our deepest desires

Felicitas Morhart speaks with Antoine Pin, former Managing Director of Bulgari and current CEO of Tag Heuer and Dr Stephanie Cacioppo, neuroscientist at University of Oregon about love and luxury brands. They explore the emotional bonds we form with luxury brands and how they tap into our deeper desires and aspirations.

Guests: Antoine Pin, former MD of Bulgari, current CEO of Tag Heuer and Dr Stephanie Cacioppo, Neuroscientist, University of Oregon

Host: Felicitas Morhart

Resources: Deloitte Luxury on Air website, Swiss Center for Luxury Research

Shownotes:

• Lovemarks: by Kevin Roberts
• Wired for Love: A Neuroscientist's Journey Through Romance, Loss, and the Essence of Human Connection by Dr. Stephanie Cacioppo
• Bulgari's website
• JCR article on the impostor syndrome    

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