Episode #35 -Why market research is critical and how to do it right, with Chris Hogan

Improve ROI and gain market share by conducting effective market research. Joining us today for the second time on the show is marketing genius, Founder and CEO of MeMedia, Mr Chris Hogan. In this episode we explore the world of market research, which is stage two of Chris's PROACTIVE marketing methodology. We discuss how effective research can help you gain market share and even dominate your industry. Chris shares some simple but highly effective tools and techniques to generate a greater return on your marketing investment. And we also reflect on the recent months and discuss what marketing lessons have been learned from the Covid Pandemic All of this and a truck load more, on episode 35 of the ZBP… Enjoy.