Episode 36: Community Powered Platforms with Amy Choi

Amy Choi is the co-founder of WorkFree, the first freelance platform powered by communities. As a former freelancer and global professional with 15+ years of experience across tech sales, recruitment, and digital marketing, Amy understands firsthand the challenges and opportunities in the freelance ecosystem.

In this episode, Amy shares how her transition to freelancing after becoming a mother led to creating WorkFree, a unique three-sided marketplace connecting freelance communities, talent, and clients. Our conversation explores the innovative approach of putting communities at the center of freelance work, recognizing and formalizing the organic networks that freelancers have always used to find work and support each other.

We discuss the intentional design decisions behind WorkFree's platform, the importance of creating win-win-win scenarios for all participants, and how understanding the freelance experience firsthand leads to more thoughtful, effective solutions for the independent workforce.

Whether you're a freelancer, community leader, or company looking to build stronger relationships with independent talent, Amy's practical wisdom and innovative approach offer valuable insights into the future of freelance work.

Learn more about Amy on her website or LinkedIn

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