Episode 373: You Don’t Have to Overhaul Your Whole Life Because It’s a New Year

In today’s episode, Jessie and Anita talk fitness marketing near year’s end, what it gets wrong, and how you can choose to approach the new year, free of dubious expectations!

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Show Notes 

0:55 - Anita introduces today’s replay episode

1:48 - What we are talking about, today!

2:53 - Does the end-of-year marketing impact us at all? (yes and no)

5:15 - The fitness industry messaging at this time of year, and reliance on motivation

10:01 - Anita walks us through her month-by-month review at the end of the year and her fresh look at goals

16:50 - We share our 2024 goals and things we are looking forward to

22:21 - Wrap up