Can a leader who embraces self-deprecating humor also help grow a company from four employees to 120? Mikayla Hopkins is laughing while she leads marketing at Tracksuit (the word also happens to be what New Zealanders call sweaters). She joins Laughing Matters to share her journey of building a brand from the ground up and finding humor in the process. Among her insights:

• The unique contrasts between self-deprecating Kiwi (New Zealand) humor and the direct, punchy style of American comedy
• Growing Tracksuit from 4 to 120 employees and maintaining a light-hearted company culture throughout this massive expansion
• A hilarious story of a melatonin mishap, subway confusion, and a wardrobe malfunction during an important meeting in New York