Episode 4: Laying the Foundation for Course Success 🚀

Today we’re diving into the nitty-gritty of building your online course business. If you remember, in Episode 1, we gave an overview of the Expert to Profit Formula, then talked about client attraction in Episode 2. In Episode 3, I showed you how to design your online course business for maximum profitability before you start building a thing.

But now that you’ve got your blueprint, it’s time to roll up those sleeves and get to work. 🧱

💡 Building with the End in Mind

Just like in the design phase, when it comes to building your online course business, we begin with the end in mind. Even though your audience might go through your funnel in a specific order—quiz funnel, micro course, masterclass, flagship course—you as the business owner don’t build it in that order. It’s all about building backwards to set yourself up for success.

And let me tell you, building your business from a place of abundance and ease is way easier than doing it from a place of scarcity or fear.

🚀 The Fastest Path to Cash

Your flagship course is where the magic happens—it’s your fastest path to cash. 🤑 Instead of spending months creating your entire course end-to-end and then trying to sell it (and risking frustration if it doesn’t sell), we’re all about collapsing time.

Start by building what I like to call your “bank of gold”—get feedback from your market, craft an outcome based on their needs, and create your course skeleton. Sell your course first, then build the rest of it after you’ve made your first sale. This way, you’re not wasting time on something that might not even sell!

🌟 Real-Life Success: Mandy’s Story

Let me tell you about one of my amazing clients, Mandy. She’d been trying all the things for four years—investing in 10k and 20k programs with big-name coaches—but still had no leads and no clients. But after implementing our process, just six weeks later, she turned on her Evergreen Machine, and now she has over 1,400 leads, made 24 sales, and sold her flagship course in her very first masterclass. Talk about a transformation! 🚀

🧠 Building in the Right Order

Here’s the order we follow when building:

1. Flagship Course: Start here for the fastest path to cash. Build it in stages, selling it first, then creating the content.
2. Masterclass: Once you’ve got sales coming in, move on to creating a masterclass. Think of it as a group sales call where you can scale your sales efforts.
3. Micro Course: This is your little machine, working for you every day, bringing in buyers. It’s a slice of your flagship course, solving your audience’s right-now problem.
4. Quiz Funnel: Finally, design your quiz funnel. Start with the end in mind—what’s the offer at the end of the quiz? Reverse engineer from there.

🔧 Tools of the Trade

Wondering what software we use? For quiz funnels, we’re all about Bucket for B2B or website-based funnels—built specifically for this purpose and head and shoulders above the competition. For fun B2C businesses, we use ManyChat to build quiz funnels right inside your DMs, qualifying leads and driving sales seamlessly.

If you want to learn more about how to build out each step of this process, here is the Evergreen Course Accelerator and Micro Course Sprint. And if you’re curious about having us build your entire quiz funnel for you, just reply to one of our emails with “DFY,” and I’ll share all the details.

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