The Internal Marketing Podcast

Kerry-Ann Betton Stimpson, Kerry-Ann Stimpson
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  • 격월 업데이트
The Internal Marketing Podcast

This unique podcast 'flips the marketing conversation' by focusing on how companies can build the brand and drive growth, by marketing to their most powerful brand advocates, their employees. Hosted by Kerry-Ann Betton Stimpson.

  1. Episode #50 - An Internal Marketing Conversation (with Seth Godin)

    2024. 09. 03.

    Episode #50 - An Internal Marketing Conversation (with Seth Godin)

    In this 50th episode, international bestselling author and thought leader, Seth Godin, shares profound insights on why internal marketing is crucial for sustained employee engagement and performance; the difference between management and leadership; and the cost of getting new customers versus the importance of treating frontline employees well. Tune in to learn how to market to your employees effectively, why employee enrollment matters, and the actionable steps you can take to transform your organization from the inside out. Through engaging stories and valuable insights, Seth explains why treating work as voluntary can significantly change the dynamics within an organization. This episode is a must-listen for business leaders, marketers, communications, HR professionals, and anyone interested in understanding how to create an engaging and empowering workplace culture.

    37분
  2. Episode #49 - Creating an Engaging Employee Experience (with Jamie Bell)

    2024. 08. 02.

    Episode #49 - Creating an Engaging Employee Experience (with Jamie Bell)

    Delve into the transformative impact of internal marketing on employee engagement and company success. Workshop's VP of Marketing, Jamie Bell, reveals powerful strategies and real-world examples of aligning internal and external brand efforts. Discover how creating an engaging employee experience can elevate your brand and drive business growth, with actionable insights that can enhance your organization's approach to marketing from the inside out.

    29분
  3. Episode #48 - Incorporating DE&I into Internal Marketing (with Marcus Collins)

    2024. 06. 27.

    Episode #48 - Incorporating DE&I into Internal Marketing (with Marcus Collins)

    Diversity, equity & inclusion (DE&I) is both a business imperative and a core component of a thriving organizational culture. Embedding DE&I in the company culture realizes massive business benefits for those companies that have it as a genuine organizational belief. Professor and best-selling author, Marcus Collins, offers valuable insights for leaders on: the power of diversity as a strategic advantage; the need for authenticity in both internal and external representations of the company culture; and how to effectively integrate DE&I into the company's core values.

    35분
  4. Episode #47 - How Employees Can Start Creating Content (with Sara Stella Lattanzio) - BONUS EPISODE

    2024. 06. 19.

    Episode #47 - How Employees Can Start Creating Content (with Sara Stella Lattanzio) - BONUS EPISODE

    If you are a company employee who wants to start creating content on social platforms like LinkedIn, or if you are a company that'd like to empower its employees to start creating content, then this episode is for you. Sara Stella Lattanzio, LinkedIn Top Voice and B2B marketing strategist, shares insights from her journey, highlighting the importance of personal branding and content strategy for both personal and corporate growth. You'll also gain valuable tips on effective content creation, cultivating community engagement, and encouraging employee advocacy within their organizations.

    30분
  5. Episode #46 - Case Story: Civista Bank's Employee Ambassador Program (with Autumn Jose)

    2024. 02. 27.

    Episode #46 - Case Story: Civista Bank's Employee Ambassador Program (with Autumn Jose)

    Civista Bank's Autumn Jose shares the journey of implementing their successful employee ambassador/advocacy program. She provides key insights such as the importance of aligning the program with the employees and bringing them into the action, how to engage with executive leadership, the tools they used, and how they measured success. This episode offers invaluable advice for any company considering implementing an employee advocacy/ambassador program.

    37분
  6. Episode #45 - How C-Suite Execs Can Build their Personal Brands (with Cher Jones)

    2024. 02. 13.

    Episode #45 - How C-Suite Execs Can Build their Personal Brands (with Cher Jones)

    Learn about the importance of personal brand building for C-suite level executives and how it can influence the progress and growth of their respective companies. Corporate trainer, Cher Jones, offers insights on how leaders can enhance their presence online; gives practical tips on balancing professional and personal content; and explains the significance of being seen and heard in the professional space.

    40분
  7. Episode #44 - Building an Employee Brand Ambassador Program (with Andrew Seel)

    2024. 02. 06.

    Episode #44 - Building an Employee Brand Ambassador Program (with Andrew Seel)

    This episode is a must-listen for any company looking to maximize their internal marketing efforts and how to engage and empower their employees to become ambassadors of their brand. Learn about the importance, the benefits and how to implement an effective employee ambassador program. Andrew Seel, CEO of Togethr, shares how such programs not only enhance a company's branding efforts but also motivate and engage employees, making them strong brand advocates. Get the insights on how to handle common risks involved, and a step-by-step process on how to implement and scale such programs.

    30분
  8. Episode #43 - Incorporating Internal Marketing into Marketing Strategy (with Margaret Molloy)

    2024. 01. 30.

    Episode #43 - Incorporating Internal Marketing into Marketing Strategy (with Margaret Molloy)

    Under pressure to build brand and drive growth, more CMOs and business leaders are recognizing that employees are the brand, because employees are the ones charged with delivering on the brand promise to the customer. Internal marketing to employees, therefore, must become a critical part of the overall marketing strategy. Margaret Molloy, CMO/executive advisor and the recent CMO at Seigel+Gale, shares why and how.

    31분
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소개

This unique podcast 'flips the marketing conversation' by focusing on how companies can build the brand and drive growth, by marketing to their most powerful brand advocates, their employees. Hosted by Kerry-Ann Betton Stimpson.

정보

  • 제작진
    Kerry-Ann Betton Stimpson, Kerry-Ann Stimpson
  • 방송 연도
    2020년 - 2024년
  • 에피소드
    51
  • 등급
    전체 연령 사용가
  • 저작권
    © 2020 The Internal Marketing Podcast
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