Amplify Your Success

Melanie Benson
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Amplify Your Success

Amplify Your Success is the only podcast for coaches, consultants, course creators and experts that integrates practical and proven business strategy along with mindset, motivation and energetic tools to amplify impact, income and influence. If you are looking to shatter your earning limits while making a massive impact with your business superpowers, tune in to hear 22 year business veteran Melanie Benson host power-packed conversations with other business industry leaders. Discover more tools and resources at MelanieBenson.com.

  1. -2 ДН.

    Episode 425: 3 Big Industry Changes Affecting Your Podcast Guesting Strategy

    Over the last 12 months, I’ve seen a shift occurring in the podcast guesting industry. As the market becomes saturated with podcast booking services and eager clients desiring the spotlight to share their message, many popular show hosts have radically changed the type of guest interviews they’ll host. If you want to continue to borrow the popular podcast’s listener base that hosts work countless hours to build and nurture, most guest experts will need to improve their approach.  In episode 425 of the Amplify Your Success Podcast I’m diving into this shift to surface the changes I’ve seen both as a host, guest and a booking agent for my clients. From the need to ensure relevance and contribution to the host, to a deepening of the need to collaborate, you’ll discover what hosts look for that can practically guarantee a spotlight on their show. Hint: the transactional approach is dying. Being a “Niche Celebrity” won’t be enough anymore to land spots on top shows. Recording then ghosting your host won’t be acceptable now. It's time to consider a partnering approach with podcast hosts.  Inside the episode I’ll unpack how to stop being a “taker” (even if that’s not your intention) and become essential to podcast hosts by contributing creatively, whether by promoting episodes like they are your own or coming up with joint promotions that benefit both sides. By positioning yourself as a partner, you can more effectively integrate into the podcast community and make a lasting impact.    Key Takeaways:  04:25 The shift in the industry, and why many hosts (including myself) are moving to doing more solo episodes.  6:43  Why producing a podcast requires more thought, strategy and intention and how that impacts the types of guests we book.  7:23  The 4 primary ways you can monetize your podcast show. 07:56 Why sponsorships aren’t always the answer to a host’s monetization strategy.  13:24  The primary reason podcast guesting is shifting (and how guest interviews have contributed.)  14:52  Why hosts are increasingly selective about guests and seeking meaningful collaborations.    Resources Mentioned in This Episode:   Grab my Scorecard & Guide so you can avoid the 17 biggest mistakes, as a guest expert, that costs you leads and clients  Authority Accelerator 6 month Cohort: Discover your Lighthouse Message, and your hottest selling offer, then amplify the reach of your message by borrowing other people’s audiences. Check out the details here

    17 мин.

  2. 27 ЯНВ.

    Episode 424: Monetization Mistakes That Are Costing You Clients: How to Monetize Your Podcast Interviews

    One of the most effective visibility strategies for experts to get in front of new audiences is being a guest on other people’s podcasts. But just because this approach CAN work, doesn’t mean you will get good results. Actually, when it comes to podcast guesting, many coaches and service providers give up on the approach before they see an ROI because they don’t have a monetization strategy. They’ve heard that podcast guesting is a great way to be visible, attract clients and boost their authority – but instead of getting a lot of clients and leads, they just get crickets. Since podcasting emerged in 2010, I’ve discovered four common monetization mistakes that guest experts make that cost them leads and clients. In episode 424 of the Amplify Your Success Podcast, I’m re-airing a popular episode unpacking these 4 common mistakes so you can identify your mis-steps. From understanding the importance of having a unique and magnetic topic to mastering the art of communicating your message in a compelling way, these insights can revolutionize your results from podcast guesting.  Uncover the power of aligning with the right audiences and designing a strategic customer journey that amplifies your visibility and leads to impactful results.  Key Takeaways:  04:06 Why embracing podcast guesting could unlock new lead generation opportunities for your business 06:44 How fixing common monetization mistakes leads to big, fast payoffs. 11:18 Why you want to stand out with unique, relevant, magnetic topics in your approach to podcasters.. 13:20 What happens when you over-deliver in communication (hint: you don’t want to  overwhelm listeners.) 18:07 Being mindful of choosing aligned audiences for better results. 20:01 The secret behind magnetic interviews that deliver consistent leads to your business. Resources Mentioned in This Episode:   Grab my Scorecard & Guide so you can avoid the 17 biggest mistakes, as a guest expert, that costs you leads and clients  Authority Accelerator 6 month Cohort: Discover your Lighthouse Message, and your hottest selling offer, then amplify the reach of your message by borrowing other people’s audiences. Check out the details here

    25 мин.

  3. 20 ЯНВ.

    Episode 423: Mindset Shifts to Successfully Become an Author with Michelle Vandepas

    Ever find yourself with a mind full of inspiring ideas but unsure how to turn them into that impactful book you've been thinking about for ages? It's a common struggle—when fears, doubts, and even imposter syndrome seem to block the way from concept to completion. The path to becoming a published author can feel daunting, and sometimes the confidence to make that leap just isn't there yet. But what if you could transform your mindset and embrace the writing journey with clarity and purpose? On episode 423 of the Amplify Your Success Podcast, my guest Michelle Vandepas joins me to reveal how to unlock a successful author's mindset. Michelle shares actionable insights on overcoming imposter syndrome and building unshakable confidence. She discusses the importance of small wins and understanding the right timing for your writing journey. Michelle, drawing from her vast experience as a co-founder of GracePoint Publishing, outlines key strategies to transition from fear to fearless action. She emphasizes the significance of aligning your book with your purpose and how that alignment can lead to impactful, transformative work. Tune in to learn more about finding your voice and amplifying your message.   Key Takeaways: 01:30 Discover the mindset shift essential for impactful authors and entrepreneurs 05:56 One thing that can hinder you from achieving impactful work by blocking progress, and how to overcome it.  09:24 How to build your confidence back up plus practical ways to gain experience and small wins. 13:25 How to be aligned with your purpose to create impactful work. 15:25 Discover if you are in the percolation or procrastination stage and when the right time to write a book is for you.  16:48 Signs you're not ready to write your book and what to do instead. 18:40 Why having a guide or mentor can help you overcome writing obstacles. 21:56 The ripple effect of publishing a book and spreading an inspirational message.   Resources Mentioned in This Episode: Access Michelle’s Free Training to Get Out of Overwhelm and Get Your First Draft Written:  Authority Accelerator 6-month Cohort: Discover your Lighthouse Message, and your hottest selling offer, then amplify the reach of your message by borrowing other people’s audiences. Check out the details here Discover your Ripple Making Readiness Stage! Are you ready to stop being a “best-kept secret” and start creating waves of impact in your industry? Take the Ripple Makers™ Readiness Quiz here and find out!

    27 мин.

  4. 13 ЯНВ.

    Episode 422: Unlock Better Decisions & More Productivity By Becoming Clutter Free with Barbara Hemphill

    Do you ever feel like the clutter in your life is holding you back from reaching your productivity potential? While many of us grapple with chaos in our surroundings—be it a desk buried in papers or an inbox overflowing with emails—Barbara Hemphill, the famed Paper Tiger organizer and author, believes there’s more to the story. Barbara sees clutter as "postponed decisions," affecting not just our physical environments but our mental clarity and decision-making skills. There is a way to transform your cluttered spaces into zones of productivity, better decisions and accelerated success. In Amplify Your Success Podcast episode 422, Barbara Hemphill joins me to share a structured path to clear the chaos, through addressing not only the tangible mess but also the emotional and energetic clutter that clouds judgment.   Her approach encourages intentional decision-making, helping people overcome the obstacles that clutter places in their productivity space. She emphasizes the power of systems over sheer effort, highlighting methods to combat both the physical and digital clutter pervasive in today's world. Barbara asserts that with the right frameworks, anyone can conquer clutter and unlock their true potential.    Key Takeaways: 06:41  Barbara’s fascinating story on how she started her organizing business by listening to playground conversations which identified a need for helping mom’s manage clutter. 12:09 Why clutter is a symptom of emotional and spiritual postponed decisions that create internal barriers to productivity. 15:57 How your ability to accomplish goals directly relates to finding what you need when you need it. 16:47 The 5-step organizing process that focuses on purpose-driven organization. 22:14 Why you can’t clear clutter randomly and how systems save you space, time, energy, and money.  24:54 Flexible frameworks enhance productivity through personalization. 27:13 How a LEGO tower challenge and subtraction will help solve clutter faster.  32:13 What defines a productive environment: an intentional setting where you can accomplish work and enjoy life. 34:48 Why most companies haven't measured the cost of clutter on their productivity and profitability, creating hidden organizational inefficiencies.   Resources Mentioned in This Episode:  Get your productivity score and Office Transformation Blueprint: www.productiveenvironmentscore.com Authority Accelerator 6 month Cohort: Discover your Lighthouse Message, and your hottest selling offer, then amplify the reach of your message by borrowing other people’s audiences. Check out the details here Are you ready to stop being a “best-kept secret” and start creating waves of impact in your industry? Take the Ripple Makers™ Readiness Quiz here and find out!

    40 мин.

  5. 6 ЯНВ.

    Episode 421: Irresistible Alliances: How to Become the Collaboration Partner Everyone Wants to Promote

    Being a collaboration partner could propel your business forward exponentially - the right partners can accelerate lead generation and help you 5-10 your list-building goals. Aligned, ideal partners are in high demand though, so you’ll want to become the go-to partner that everyone wants to collaborate with. I built my business in the early 2000s with strategic partners, but I learned along the way what my “dream partners” need from my business to prioritize reciprocating visibility opportunities. On episode 421 of the Amplify Your Success Podcast I share how becoming collaboration-ready can give you a jump on “organically” attracting the right partners - and putting your name at the top of their dream collaborators list. I discuss how making a decision to optimize for collaboration can break through growth plateaus and expand your reach beyond your own efforts. By cultivating powerful alliances and building trust through consistent messaging, you can unlock new opportunities and expand your audiences. Plus, I'll walk you through the pitfalls to avoid and share my insights on establishing a compelling lighthouse message, building valuable relationships, and offering value beyond expectations. Get ready to unleash a ripple-making impact in your industry with the help of partnerships and collaborations.    Key Takeaways: 04:00 When you know it’s time to get collaboration ready. 05:58 How collaborations can skyrocket results while lowering your marketing spend. 09:49  Why your Lighthouse Message is a key factor to attracting the right partners.  12:03 What you need to do to show up as an irresistible strategic partner. 13:38  What to avoid so that you become a coveted partner who attracts opportunities.  15:04  Why it’s important to have clarity around your unique value proposition so you eliminate competitive feelings.   16:42 How to kick-start being an in demand, coveted, really valuable partner that people organically reach out to. 17:49 How to intentionally cultivate relationships that spark collaboration opportunities and invitations to speak.  22:35 When you build community, collaborate, and refine your message partners follow.   Resources Mentioned in This Episode:  Are you ready to stop being a “best-kept secret” and start creating waves of impact in your industry? Take the Ripple Makers™ Readiness Quiz now! Authority Accelerator 6 month Cohort: Discover your Lighthouse Message, and your hottest selling offer, then amplify the reach of your message by borrowing other people’s audiences. Check out the details here

    25 мин.

  6. 30.12.2024

    Episode 420: What This Year Taught Me About Business Growth Strategies, Resilience and Mindset

    Have you heard the saying that every new level brings a new devil? It’s a common saying that basically means that with each new level of success you’ll discover new limits, fears and mental blocks. 2024 surfaced quite a few challenges for everyone – me included. As difficult as the year was, I also believe that challenging times help illuminate our weak areas so that we can be the person we need to be for what’s emerging. For many years I published my “year in review” on my blog so this year on episode 420 of the Amplify Your Success Podcast, I’m sharing the highs, the lows and the learnings here on the podcast. Amidst a whirlwind of “growing opportunities” and closing the year with another round of COVID that forced me to surrender all of my big year-end wrap up activities, I’m looking forward to what 2025 brings. Tune in as I share a significant pivot in my own messaging, as feedback led to the development of my "lighthouse message" that resonates with ideal clients and propels growth. Testing, tracking, and tweaking have become my mantra—especially in crafting messaging that truly connects. I dive into the role of collaboration and optimizing successful strategies over the chronic pull to reinvent and create “more”. This approach has not only reduced frustration but has also brought higher quality leads, showing that sometimes sticking with what works and enhancing it is more valuable than starting from scratch. Moreover, I've expanded my focus on building environments that uplift, ensuring that each step taken is in alignment with the larger vision, all while embracing my life mantra, "You can do hard things." As we close out the year, I’d love to hear your insights, plans, and goals so we can embark on this journey of resilience together! Key Takeaways:  02:58  Why every business growth leap can also generate challenges amidst the transformation. 03:22  How energetic frequencies impact decision-making and business evolution. 06:14  My “year of technology upgrades” and why careful planning and timing is essential.  07:44  One of the big learnings I had was around documenting operational processes for scaling business effectively.  13:25  Why I shifted my message “mid-launch” to The Lighthouse Message that cuts through the noise.   17:58  When to decide if it’s the right time to start from scratch versus optimizing what you already have.  20:30  My repeated lesson on expanding my capacity for more bigger, bolder growth.  24:04  How creating your own opportunities beats waiting for external invitations. 27:14  Why managing environmental toxicity is essential for maintaining professional motivation. 30:11  How setting boundaries with compassion leads to more peaceful professional relationships.   Resources Mentioned in This Episode:   Avoid hitting your upper limit so you can grow the reach of your work in the world and increase your impact - Listen to “Expanding Your Energetic Capacity to Increase Your Impact” episode of Amplify Your Success Podcast Discover your Lighthouse Message, and your hottest selling offer, then amplify the reach of your message by borrowing other people’s audiences. Check out the details here. Are you ready to stop being a “best-kept secret” and start creating waves of impact in your industry? Take the Ripple Makers™ Readiness Quiz and see how close you are to becoming a Ripple Maker who gets noticed, valued, and paid!

    34 мин.

  7. 20.12.2024

    Episode 419: How to Create an Online Visibility Plan That Attracts High-Value Clients

    Is your visibility reaching the high-value clients you need to exponentially grow your business? If you're consistently feeling like the invisible expert with unmatched value yet lacking the right clients, at may mean that your visibility plan needs a refresh and some intentional planning so you can position yourself to get in front of top-tier clients. On episode 419 of the Amplify Your Success Podcast, I explore the art of crafting an effective online visibility plan that transforms you from the invisible expert to the sought-after authority in your field. By pinpointing the right places where your ideal clients are already looking for solutions, you can amplify your impact and enhance your business's revenue potential. I share insights and practical steps for honing your lighthouse message as the cornerstone of your visibility strategy, so you stand out in your market. From understanding what makes your high-value clients tick to mastering the platforms that maximize your reach, this episode offers a comprehensive guide to navigating the evolving landscape of client attraction. Join me as I demystify the process of consistently positioning yourself in front of the right audiences. Discover how a well-crafted visibility plan not only propels your authority but also builds the momentum needed to sustain long-term business growth. Key Takeaways:  00:00 Visibility strategy is essential for attracting clients. 06:00 Why you may be spreading yourself thin and how a targeted approach will increase meaningful connections with high-value clients that are already seeking solutions. F 07:13 Crucial elements of an effective visibility plan (hint - clarity, value and rapport)   08:20 What a Lighthouse Message is and how to hone it, because it’s the anchor for all of the visibility that you create.  10:36 How to borrow other people's visibility to gain traction faster and connect with high-value clients aligned with your goals. 14:27 What it means to align your visibility with your authority to maintain consistent credibility and trust.  19:23 How to consistently attract more opportunities while adapting to changing trends.  24:24 How to boost profitable visibility and craft compelling offers, ensuring ideal clients say yes before entering the sales process.   Resources Mentioned in This Episode:   Are you ready to stop being a “best-kept secret” and start creating waves of impact in your industry? Take the Ripple Makers™ Readiness Quiz here.  Discover your Lighthouse Message, and your hottest selling offer, then amplify the reach of your message by borrowing other people’s audiences. Check out the details here.

    28 мин.

  8. 16.12.2024

    Episode 418: How to Build Trust & Cultivate Connections That Drive Sales

    In the coaching industry and online market, there has been a massive shift in how people buy. Consumers are hesitant to invest, taking longer to commit, and scrutinizing every promise made. Collectively, the industry is experiencing a trust-deficit. Today, I’m diving into what’s unfolded that is contributing to this low trust and how it’s impacting coaching businesses and the expert-based marketplace.  Without trust, sales falter. Trust is the cornerstone of transformation, and yet, many find themselves caught in a web of buyer skepticism and flashy marketing that’s disconnected from genuine value delivery.  Tune in to Amplify Your Success Podcast episode 418 and discover how our industry reached this trust deficit and the importance of separating true expertise from golden sales pitches. I’ll explore the stark contrast between highly skilled coaches who deliver real transformation and marketers who, despite big promises, fall short on authenticity and experience in their “coaching” programs. I highlight the potential lurking in overlooked coaches who, despite their unmatched capabilities, shy away from bold marketing, and it's these instances of unnoticed brilliance that hold the key to turning trust into our most valuable asset. From transforming the buying journey to nurturing lifelong client relationships, I’ll share what works in revolutionizing trust one connection at a time.    Key Takeaways:  04:18 What’s causing the lack of trust in the coaching industry and the marketing approach that perpetuates the issue. 08:02  How big promises can sabotage trust and repel clients instead of attract.  09:21 Why potential clients increasingly distrust coaching programs that do not offer personalized, tailored solutions to their specific situations. 12:00 How to weave authenticity, transparency, and relatability in your marketing, and why that matters.  13.35 A transformation-driven approach that results in meaningful and lasting sales relationships even in a low-trust market. 14:21  Valuable steps you can take right now to inject authenticity, vulnerability and trust within your community of potential buyers.  15:15 How tapping into your authentic journey can set you apart in a saturated market and transform hesitant prospects into loyal clients. 16:47 How your Lighthouse Message can create genuine connection and be an authentic pathway for potential clients to understand the value you bring.  19:08 Why you need to focus on connection vs conversion to achieve long-term growth and a loyal client base.  Resources Mentioned In This Episode:  Make bold waves and be the beacon for high-value clients. Discover your Ripple Making potential with this FREE quiz! https://melaniebenson.com/quiz

    23 мин.
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Amplify Your Success is the only podcast for coaches, consultants, course creators and experts that integrates practical and proven business strategy along with mindset, motivation and energetic tools to amplify impact, income and influence. If you are looking to shatter your earning limits while making a massive impact with your business superpowers, tune in to hear 22 year business veteran Melanie Benson host power-packed conversations with other business industry leaders. Discover more tools and resources at MelanieBenson.com.

Информация

  • Автор
    Melanie Benson
  • Годы выхода
    2017 - 2025
  • Выпуски
    104
  • Ограничения
    Без ненормативной лексики
  • Авторские права
    © 2022, Melanie Benson, Inc., All Rights Reserved
  • Сайт подкаста
    Amplify Your Success

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