Episode 42: Tamsen Webster—Master the Art of Persuasive Storytelling in Business

You have an incredible idea—and you know it could help a lot of people. But there’s a problem: Other people don’t see its power yet. So how do you connect your idea to the right audience? My guest today, Tamsen Webster, calls finding that connection your “Red Thread.” And she wants to help your idea impact the world. 

As a renowned speaker, consultant, and TEDx idea strategist, Tamsen has spent the last twenty years helping experts drive action from their ideas. She focuses on how to find and build the stories partners, investors, clients, and customers will tell themselves. 

Today, Tamsen shares how to find your own “Red Thread” for that business idea you can’t get out of your head. Plus, she reveals the most common mistakes entrepreneurs make when getting their audience to take action. And why stories can be powerful tools to use in your marketing and how to leverage them in your business. 

If you have an idea you’re ready to take action on, but don’t know your next steps, this episode is for you. 

Get my FREE PDF HERE (5 Easy Ways to Connect With Your Spouse While Growing a Business). 

Connect with Tamsen HERE.

Buy Tamsen’s new book HERE.

Join my email list HERE.

Buy your copy of Cindy’s new book, More Than a Bag, HERE. 

For daily leadership + business tips, follow Cindy on Instagram HERE.