Episode 5: Pursuing a digital path – Richemont’s experience in China with Frank Vivier

How technology and technology companies are stimulating luxury brands to have a rethink

In this episode Karine talks to Frank Vivier, Chief Transformation Officer at Richemont, about what luxury brands, and brands in general, can learn from the organisational agility of tech companies, including the use data and technologies. The two also discuss why the purchase of luxury goods is bound by emotion. Frank finally gives examples as to why the digital nation of China is an incubator for future of shopping trends.

LinkedIn

Frank Vivier: www.linkedin.com/in/frank-vivier-aa51166/

Karine Szegedi: www.linkedin.com/in/kszegedi/

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