Episode 57: How to leverage content marketing with Martin Malloy SalesDevSquad Podcast

Content is king.  Digital consumption is increasing.  Cold calls are not effective alone.  How can businesses add value to their customers without coming across as selfish?  How can we leverage the power of storytelling to capture the attention of our audience?  Introducing content marketing.  Huge thank you to Annaleah Glick from BookNook for making this connection.  Connect with Martin: https://www.linkedin.com/in/martin-malloy-10162b7/ The SalesDevSquad has one mission: to help you create your next opportunity in the digital age of sales. Whether you’re a new grad or a seasoned professional eying a career change, Mateo your Squad leader and personal branding mentor is here with helpful sales tips and insider insights from his own experience as an SDR & Content Creator.  Want to know when we post a new video? Smash the subscribe button!  Join the SalesDevSquad! http://train.salesdevsquad.com/ 10 FREE journal prompts https://www.salesdevsquad.com/sales-mindset-journal.html' Learn more about the Squad: https://www.salesdevsquad.com/Check out more sales content resources: https://www.salesdevsquad.com/resource-library.html You can also catch the SalesDevSquad podcast on: Apple Podcast https://podcasts.apple.com/us/podcast/salesdevsquad-podcast/id1474314089Spotify https://open.spotify.com/show/4gIBv44kIzo7ISMzEn7adv Let's connect on LinkedIn: https://www.linkedin.com/in/mateoelvira1 Questions about content or training? Shoot me an email! mateo@salesdevsource.com  All the videos, songs, images, and graphics used in the video belong to their respective owners and I or this channel does not claim any right over them