Episode 61: If You Build It They Will Come - Establishing A Marketplace Presence As An Ecomm Brand

Blink, and the world of E-Comm has evolved. Marketplaces have emerged as a transformative force - something Industry Leader Joanna McKenna has some fantastic insights around. She shares them this week, on Flip CX’s Spamming Zero podcast. 

What’s Covered?

• The challenges E-Commerce companies face when deciding to branch out into marketplaces
• The potential of marketplaces in E-Commerce
• The evolution of E-Commerce and the role of traditional retail
• The importance of evaluating channel strategy and considering multiple marketplaces to reach a broader consumer base
• What it takes to stand out in large marketplaces
• And more 

Ready for more fantastic Spamming Zero conversations ahead? Listen, rate, and subscribe on YouTube,  Casted, Apple Podcast, or Google podcasts.