Episode 65: The ROI of UX Research with Ruby Pryor

Aurelius Podcast - Episode 65 highlights with Ruby Pryor: - Defining the ROI of UX and UX Research - The case for building confidence in speaking about UX Research in terms of dollars - Understanding how certain recommendations you make impact the fundamental business model of where you work - Business models, understanding them and how UX Research work fits into them - Examples of how to determine and communicate the ROI of UX research - How to calculate the ROI of UX and research