Episode 71: Strategies for Partner Success

How can strengthening the partner experience help drive even more success within the channel ecosystem? A commitment to investing more resources for partner enablement leads to greater opportunities for growth. Barracuda MSP’s Vice President of Worldwide Partner Ecosystems, Jason Beal shares from his experience on their dedication to developing the partner community and to accelerating channel sales. The emphasis is on giving partners the tools they need to become more profitable by identifying and winning more opportunities.

Highlights include:

His leadership journey and why leadership should drive for a high performance culture and high performance teams.

The importance of cultivating a healthy and thriving international team with a designed framework of 80/20; which allows flexibility to adapt to culture, business norms and local market needs.

Strategies for building a successful partner community starts with partner empathy and with “putting yourself in their shoes.”

His Partner Success Formula of IQ + EQ + AQ = SQ, which breaks down into Business Acumen + Connectivity + Arrows equates into Smashing Quotas.

Insight about the next logical evolution for the partner community - doing that “full customer lifecycle management.”

We learn about what Barracuda has next: releasing in September their next program launch including tactical enablement around partner services.

Did you also know that the term ‘battery’ means a group of barracuda?

Be on the lookout for Barracuda MSP’s Global MSP Day on June 6, 2024. To learn more about Jason, connect with him on LinkedIn and visit barracuda.com/