The User Research Strategist: UXR | Impact | Career

Nikki Anderson
The User Research Strategist: UXR | Impact | Career

Interviews with amazing user researchers to uncover concrete, actionable, and tactical advice to help you maximize your user research impact and excel in your career https://userresearchacademy.substack.com/ userresearchacademy.substack.com

  1. HACE 2 DÍAS

    The Importance of Adaptability in User Research | Anne-Charlotte Triplet (PayFit)

    Check out my UXR AI prompt library, designed to help you become more efficient and effective as a user researcher! Listen now on Apple, Spotify, and YouTube. — Anne-Charlotte Triple is a Senior UX Researcher at Payfit, a leading HR and payroll software company. After spending 10 years conducting research in humanitarian aid across conflict zones, she made the switch to tech during her pregnancy. With a PhD in sociology and experience working with organizations like UNICEF and the World Bank, she first joined LiveMentor, an EdTech platform helping entrepreneurs develop their business, before moving to Payfit. What makes her story interesting is how she's adapted her research skills from crisis zones to tech products, while maintaining the same core focus: understanding human needs to create meaningful impact. She's also become quite the AI enthusiast — though she'll be the first to tell you why human insight still matters most. In our conversation, we discuss: * Anne Charlotte shares her journey from academia and humanitarian work to UX research in tech, highlighting the transferable skills and challenges in the transition. * Despite technological advancements, fundamental research methods remain constant, while tools have evolved to increase efficiency and accuracy. * Adaptability is crucial for user researchers, but it must be applied strategically to ensure meaningful impact without being overwhelmed. * AI offers opportunities to streamline time-consuming tasks, but it requires careful use to maintain research rigor and avoid misinformation. * Building strong relationships and adapting communication styles to different teams help ensure research findings drive actionable business decisions. Interested in diving into using AI in your research to make you more efficient and effective (and to help you focus on the good parts of UXR)? Check out my AI prompt library. Some takeaways: * Successful researchers don’t just adapt to changes—they do so strategically. Start with small experiments, learn what works, and gradually scale. Whether it’s new methodologies, tools, or team dynamics, staying flexible while maintaining a clear focus ensures long-term success. * While AI can automate transcription and data synthesis, it’s crucial to cross-check insights manually to maintain accuracy and depth. Researchers should use AI to free up time for deeper analysis, rather than relying on it for interpreting complex human behaviors. * Understanding how different teams consume information—whether they prefer reports, quick summaries, or visuals—is essential. Tailoring research outputs to their needs ensures that insights are actionable and drive real business value. * Researchers should avoid the trap of constantly seeking new tools. Instead, focus on mastering a few that truly improve workflow efficiency, such as AI for transcription and synthesis, while maintaining a hands-on approach to interpretation. * Rather than trying to collaborate with everyone, focus on building meaningful relationships with key stakeholders. Regular check-ins, early involvement in research projects, and aligning research goals with business priorities foster trust and greater impact. Where to find Anne-Charlotte: * LinkedIn The Impact Membership : A space for user researchers who think bigger You know your craft. You’ve run the studies, delivered the insights, and seen what happens when research is ignored. You’re ready to go beyond execution and start making real strategic impact but, let’s be honest, that’s not always easy. That’s where the Impact Membership comes in. This is not another free Slack group or a place to swap survey templates. It’s a curated community for mid-to-senior user researchers who want to: * Turn research into influence – Get insights to stick, shape product and business strategy, and gain real buy-in. * Break out of the research silo – Learn from peers facing the same challenges and work through them together. * Stay sharp and ahead of the curve – Dive deep into advanced research strategy, stakeholder management, and leadership. Why join now? * You don’t have to figure this out alone – Every member is carefully selected, so you’re learning alongside people who truly get it. * Get real value, fast – No fluff, no generic advice—just focused conversations, expert-led sessions, and practical guidance you can use right away. * Make it work for you – Whether you want to participate actively or learn at your own pace, there’s no pressure—just a space designed for impact without overwhelm. Membership fee: £627/year or £171/quarter This isn’t just about keeping the lights on. Your membership funds exclusive research initiatives, high-caliber events, guest speakers, and a space that actually pushes the field forward. Spots are limited because we keep this community tight-knit and high-value. If you’re ready to step up and drive meaningful change through research, we’d love to have you. Interested in sponsoring the podcast? Interested in sponsoring or advertising on this podcast? I’m always looking to partner with brands and businesses that align with my audience. Reach out to me at nikki@userresearchacademy.com to learn more about sponsorship opportunities! The views and opinions expressed by the guests on this podcast are their own and do not necessarily reflect the views, positions, or policies of the host, the podcast, or any affiliated organizations or sponsors. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit userresearchacademy.substack.com/subscribe

    31 min
  2. 6 FEB

    Thriving in Low UX Maturity Organizations | Maureen McLennon (FM Global)

    Listen now on Apple, Spotify, and YouTube. — Maureen is an accomplished User Researcher & Service Designer with 7 years of industry experience across diverse fields. Her design & research efforts support decision-making in highly technical problem spaces, ranging from global health policy-making, local economics, and most recently, product design for enterprise software for Commercial Property Insurance provider, FM Global. Maureen utilizes expertise in data visualization to craft clear, compelling storytelling for designers through to Senior leadership. In addition to her product work, she’s also a mentor and leader, working 1:1 with aspiring UX Researchers through ADPList, and collaborating directly with Senior management to develop training initiatives and resources for FM Global’s 40-person UX organization. In our conversation, we discuss: * Understanding how low-maturity organizations hire UX professionals but struggle with integration and decision-making. * The importance of adopting a challenge mindset to overcome organizational constraints and thrive despite them. * Building deeper relationships with stakeholders by understanding their goals and positioning yourself as a valuable partner. * How to create opportunities for career advancement by focusing on high-impact work and identifying organizational needs. * Effective strategies for presenting research and feedback in a way that fosters collaboration and reduces defensiveness. Some takeaways: * Recognizing where your organization falls on UX maturity scales (such as Nielsen Norman’s model) helps in setting realistic expectations and strategies. It’s essential to acknowledge that a low-maturity organization is not a reflection of your skills but rather an environmental challenge to navigate. * Embracing a challenge mindset, rather than a threat response, helps researchers see constraints as opportunities for innovation. Viewing colleagues as allies rather than obstacles fosters more productive relationships and enables better advocacy for user research. * Just as researchers advocate for user empathy, they should extend that same empathy to stakeholders. Understanding their business goals and collaborating rather than competing fosters trust and mutual success. * In low-maturity environments, career growth isn’t always linear. Researchers should proactively seek high-value work, propose solutions to persistent challenges, and align their work with business priorities to demonstrate impact. * When working with resistant stakeholders, depersonalizing feedback using structured formats (like user requirements documents) helps focus discussions on problem-solving rather than blame, creating a more collaborative environment. Where to find Maureen: * Website * LinkedIn The Impact Membership : A space for user researchers who think bigger You know your craft. You’ve run the studies, delivered the insights, and seen what happens when research is ignored. You’re ready to go beyond execution and start making real strategic impact but, let’s be honest, that’s not always easy. That’s where the Impact Membership comes in. This is not another free Slack group or a place to swap survey templates. It’s a curated community for mid-to-senior user researchers who want to: * Turn research into influence – Get insights to stick, shape product and business strategy, and gain real buy-in. * Break out of the research silo – Learn from peers facing the same challenges and work through them together. * Stay sharp and ahead of the curve – Dive deep into advanced research strategy, stakeholder management, and leadership. Why join now? * You don’t have to figure this out alone – Every member is carefully selected, so you’re learning alongside people who truly get it. * Get real value, fast – No fluff, no generic advice—just focused conversations, expert-led sessions, and practical guidance you can use right away. * Make it work for you – Whether you want to participate actively or learn at your own pace, there’s no pressure—just a space designed for impact without overwhelm. Membership fee: £627/year or £171/quarter This isn’t just about keeping the lights on. Your membership funds exclusive research initiatives, high-caliber events, guest speakers, and a space that actually pushes the field forward. Spots are limited because we keep this community tight-knit and high-value. If you’re ready to step up and drive meaningful change through research, we’d love to have you. Interested in sponsoring the podcast? Interested in sponsoring or advertising on this podcast? I’m always looking to partner with brands and businesses that align with my audience. Reach out to me at nikki@userresearchacademy.com to learn more about sponsorship opportunities! The views and opinions expressed by the guests on this podcast are their own and do not necessarily reflect the views, positions, or policies of the host, the podcast, or any affiliated organizations or sponsors. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit userresearchacademy.substack.com/subscribe

    31 min
  3. 23 ENE

    Unpacking AI’s Role in User Research and Information Architecture | Jorge Arango (Boot Studio)

    Check out my UXR AI prompt library, designed to help you become more efficient and effective as a user researcher! Listen now on Apple, Spotify, and YouTube. — Jorge Arango is an information architect, author, and educator. For the past three decades, he has used architectural thinking to bring clarity and direction to digital projects for clients ranging from non-profits to Fortune 500 companies. He’s the author of Duly Noted: Extend Your Mind Through Connected Notes, Living in Information: Responsible Design for Digital Places, co-author of Information Architecture: for the Web and Beyond, and host of The Informed Life podcast. Besides consulting, writing, and podcasting, Jorge also teaches in the graduate interaction design program at the California College of the Arts. In our conversation, we discuss: * How AI is becoming a transformational technology for UX design, akin to the emergence of the web decades ago. * The limitations of AI, emphasizing its role in augmenting human work rather than replacing it. * Jorge’s experiences with AI in both the research phase and content taxonomy applications for information architecture. * Tips for understanding and integrating AI tools into UX workflows, moving beyond chat-based interfaces like ChatGPT. * The importance of approaching AI with curiosity and seeing it as a way to enhance, rather than disrupt, traditional workflows. Jorge recently released a self-driven course for folks wanting to learn about information architecture. Some takeaways: * AI tools are best used to enhance human efficiency, allowing professionals to perform tasks at greater scale and speed. For instance, large website analysis becomes more feasible with retrieval-augmented generation (RAG) techniques, enabling quicker insights without compromising accuracy. * Not all AI tools are suitable for every UX process. Effective use requires tailoring tools to specific phases, such as research or content taxonomy, and understanding their strengths and limitations, like context window sizes or text-based limitations. * AI’s potential is often misunderstood due to hype or fear. Developing a hands-on relationship with AI tools dispels misconceptions, revealing their actual capabilities and boundaries, such as their reliance on user input for quality output. * Rather than delegating entire tasks to AI, think of it as a collaborative editor. Prompts like “What am I missing?” can provide fresh perspectives on drafts or reports, enhancing the final product without diluting human expertise. * Viewing AI through a lens of opportunity rather than threat helps professionals integrate it constructively into workflows. This involves learning about non-chat-based AI tools and exploring new use cases, fostering innovation and efficiency in UX practices. Where to find Jorge: * Website: https://jarango.com * LinkedIn: https://linkedin.com/in/jarango * Twitter/X: https://x.com/jarango Interested in sponsoring the podcast? Interested in sponsoring or advertising on this podcast? I’m always looking to partner with brands and businesses that align with my audience. Reach out to me at nikki@userresearchacademy.com to learn more about sponsorship opportunities! The views and opinions expressed by the guests on this podcast are their own and do not necessarily reflect the views, positions, or policies of the host, the podcast, or any affiliated organizations or sponsors. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit userresearchacademy.substack.com/subscribe

    25 min
  4. 9 ENE

    The Shift to UXR Strategy | Kate Betteridge (Constant Contact)

    Listen now on Apple, Spotify, and YouTube. — Kate stepped into a design strategist role at Constant Contact earlier this year, where she is focused on integrating GenAI capabilities into their email and digital marketing software to address long-standing user needs of small business owners. Previously, she spent five years honing her skills in mixed-methods research at Constant Contact as well as the Bentley University user experience center where she helped clients in different industries make their technology easier to use. Kate holds a Master’s in Human Factors in Information Design from Bentley University and a Bachelor’s from Colgate University. A self-described digital renaissance woman, she has worn many hats across her career, giving her a unique perspective on product development. She’s passionate about reimagining the future of technology through a thoughtful blend of user insights and emerging innovations. In our conversation, we discuss: * The evolution from user research to strategy roles and how this transition enhances decision-making and business alignment. * Balancing user needs with business goals, emphasizing that they are not mutually exclusive but rather complementary. * Practical steps to integrate strategic thinking into research tasks and presentations, such as adding broader implications to findings. * Building relationships and co-creating roles to ensure alignment and foster collaboration across departments. * The role of intention setting in career transitions and how vision exercises can help clarify personal and professional goals. Check out the goal statement exercise here: Some takeaways: * Research findings need to connect to actionable opportunities. To make research impactful, include a “broader implications” slide in your presentations. This slide should tie research insights to organizational objectives and explore strategic opportunities. For instance, findings from usability tests can highlight broader trends or gaps in user behavior, fostering discussions on larger business implications. * Strategic roles require co-creation and proactive definition. Rather than relying solely on job descriptions, take an active role in shaping your position. Write down what you want to do, combining personal strengths with business needs. Discuss this vision with stakeholders to align expectations and gain buy-in for new responsibilities. * Building cross-departmental relationships is essential. Collaboration thrives on strong interpersonal connections. Initiate coffee chats or casual discussions with stakeholders from other teams. Leverage mutual connections to expand your network and gain insights into how different departments operate, facilitating smoother collaboration on strategic projects. * Career transitions benefit from goal-setting exercises. Set intentions by envisioning your future role in detail. Write a goal statement describing your ideal position, the work you’d like to do, and how you’ll feel upon achieving it. Review this regularly to keep your actions aligned with your long-term aspirations. * Strategic thinking marries user and business needs. Adopt a holistic approach where user insights are not seen in isolation but as a means to drive business success. For example, service blueprints and customer journey maps should not only outline user pain points but also identify opportunities for growth, innovation, and profitability. Where to find Kate: * Website * LinkedIn * Substack Interested in sponsoring the podcast? Interested in sponsoring or advertising on this podcast? I’m always looking to partner with brands and businesses that align with my audience. Reach out to me at nikki@userresearchacademy.com to learn more about sponsorship opportunities! The views and opinions expressed by the guests on this podcast are their own and do not necessarily reflect the views, positions, or policies of the host, the podcast, or any affiliated organizations or sponsors. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit userresearchacademy.substack.com/subscribe

    28 min
  5. 16/12/2024

    Episode 93: The Future of User Research

    Listen now on Apple, Spotify, and YouTube. In this conversation, I cover: * The shift towards democratizing tasks like usability testing and surveys, and how AI might take over repetitive research processes * Moving away from evaluative tasks and stepping into more strategic roles that involve partnering with businesses to shape long-term goals * Focusing on uncovering unknown unknowns through generative research to find innovative solutions and disrupt existing market spaces * The importance of not just responding to requests but proactively identifying research opportunities that can drive business growth * Helping teams, especially in low-maturity environments, understand and incorporate user research into strategic business decisions * How user researchers can assist companies in anticipating future trends and unmet needs, rather than simply improving existing processes Some takeaways: * With AI and automation, tasks like usability testing will increasingly be democratized within teams or handled by AI, allowing researchers to focus on higher-level strategic work * User researchers need to evolve into thought partners, working closely with business teams to guide strategy and innovation * Instead of just enhancing existing products, researchers should focus on uncovering unmet needs and unknown unknowns that can lead to disruptive innovations * By conducting generative research, researchers can identify new opportunities and adjacent markets that companies haven’t considered yet * Researchers should move towards proactive research, driving the exploration of new ideas and strategies rather than waiting for stakeholders to bring them projects References: * The User Research Strategist Book Waitlist 💥 Unlock even more value We all know that the field of user research is changing. We need to move beyond basic tasks like usability testing and surveys. These tasks will become more democratized or automated through AI. Instead of being scared of this shift (and fighting it), we can use it to our advantage to finally move into a strategic space as user researchers. We can shift into the business space and lead as dot connectors, thought partners, and innovators within our field. We can demonstrate the exact ROI of our impactful research work and showcase our incredible value. We need to become strategic user researchers. Ready for your shift? For inquiries about sponsoring the podcast, email nikki@userresearchacademy.com This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit userresearchacademy.substack.com/subscribe

    30 min
  6. 09/12/2024

    The User Research Job Hunt | Dale Husband (UXR Minds Podcast)

    Listen now on Apple, Spotify, and YouTube. — Dale from the UK, currently based in Italy, is a UX Researcher with 4 years experience working in fields such as the Space, Sustainability and Marketing Industries, and currently hosting the UXR Minds Podcast. His mission is to help new and aspiring UX Researchers break into the field by sharing informative episodes on best practices and trends in the industry. In our conversation, we discuss: * Dale’s experience of a six-month job hunt in the UX research field. * The emotional toll of rejections, ghosting, and lack of responses. * Strategies for staying proactive, including networking on LinkedIn and refining resumes. * The importance of maintaining personal growth and mental health during a job search. Dale hosts the amazing UXR Minds podcast, where he dedicates his time to guiding new user researchers or those interested in the field. Highly recommend listening! Some takeaways: * Dale’s six-month job hunt highlights the challenges of breaking into or progressing in competitive fields like UX research. His experience shows that even with in-house and freelance work on your resume, securing interviews can be difficult due to market saturation and economic downturns. Regularly update your portfolio and resume to reflect your latest projects, and tailor each application to the specific role to stand out in a competitive market. * Dale discusses how rejection emails and ghosting from potential employers can take a mental toll. He tracks his job applications to better understand response rates and gauge where improvements might be needed. Start tracking your job applications in a spreadsheet. Log the role, company, application date, and any follow-up actions. This will help you identify patterns in your applications and fine-tune your approach * Rather than relying solely on job boards, Dale finds more success by being active on LinkedIn and reaching out directly to hiring managers or heads of UX. This has led to meaningful conversations, which can open doors even if they don’t result in immediate offers. Spend at least 30 minutes each day engaging on LinkedIn—comment on relevant posts, connect with professionals in your field, and send personalized messages to hiring managers. When messaging, focus on building a relationship rather than directly asking for a job. * Job hunting can be all-consuming, but Dale advises setting boundaries to protect your personal life. He recommends allocating specific days or blocks of time for job search activities while using the rest of the time for family, hobbies, or volunteering. Schedule job search activities like a workday, with clear start and end times. For example, dedicate mornings to updating resumes and afternoons to networking, then disconnect for the evening. This structured approach prevents burnout and allows for mental recharging. * One of Dale’s core messages is to stay true to yourself during interviews and networking efforts. He advises job seekers not to feel pressured to mold themselves into what they think a company wants but rather to embrace their strengths and unique qualities. Before interviews, create a personal narrative around your key strengths and how they align with the company’s needs. Practice framing any weaknesses as opportunities for growth, and approach networking conversations with genuine curiosity rather than just seeking a job lead. This makes your interactions more authentic and impactful. Where to find Dale: * LinkedIn * UXR Minds podcast * Website For inquiries about sponsoring the podcast, email nikki@userresearchacademy.com This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit userresearchacademy.substack.com/subscribe

    32 min
  7. 11/11/2024

    Making Workshops Work for You and Your Team | Hannah Knowles (WorkieTicket)

    Listen now on Apple, Spotify, and YouTube. — Hannah is a UX researcher with over a decade of experience helping product teams make smarter, faster decisions. She has a thing for working on public sector services, the grittier, the better and nothing is grittier than healthcare (especially women's health). Hannah worked her way up the chain to be head of research, but she just couldn’t keep away from the hustle of a product team. Instead, she focused on scaling down UX research methods so even the leanest teams can get some insight. Her mantra? Good research comes in small packages.  In our conversation, we discuss: * The importance of bridging the gap between research and business decisions * Challenges of getting research used by teams and keeping it actionable * The value of workshops in facilitating collaboration and decision-making * Tips for structuring workshops in an agile, time-constrained environment Any links to courses or something Some takeaways: * Research doesn’t end with analysis. To ensure your findings are applied, you need to facilitate discussions that help teams translate insights into actionable decisions. After completing research, schedule a workshop where key stakeholders (designers, product managers, and developers) collaborate to prioritize insights based on business needs and feasibility. * Workshops are vital for creating alignment between cross-functional teams. Hannah emphasized how they enable everyone to share perspectives and make collaborative decisions, ensuring that research gets implemented. Start by introducing short workshops (like assumption mapping) into existing meetings, ensuring that decisions are made as a group rather than individually by stakeholders. * In agile teams, traditional long-form research methods can be broken down into smaller, digestible tasks spread across multiple sessions. This makes them more manageable and ensures participation without overwhelming the team. Use methods like problem clarity vs. risk mapping in agile sprints by integrating them into existing meetings like retrospectives or standups. Limit activities to 10-15 minutes to fit the team’s schedule. * A well-structured workshop ensures that participants stay focused and engaged. Timeboxing each part of the workshop, as Hannah suggested, keeps discussions on track and maximizes productivity. For every workshop, clearly define time limits for each activity. Use visible countdowns to ensure that no one person dominates the conversation, allowing equal participation from all team members. * The misconception that workshops must be long or formal is outdated. Short, frequent sessions can be just as effective in driving decisions and maintaining momentum. Create “minimum viable workshops” by breaking a larger activity into smaller chunks across multiple shorter meetings. For example, instead of a three-hour workshop, spread exercises across a two-week sprint, completing small tasks during existing ceremonies or standups. Where to find Hannah: * LinkedIn * Website For inquiries about sponsoring the podcast, email nikki@userresearchacademy.com This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit userresearchacademy.substack.com/subscribe

    37 min
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Interviews with amazing user researchers to uncover concrete, actionable, and tactical advice to help you maximize your user research impact and excel in your career https://userresearchacademy.substack.com/ userresearchacademy.substack.com

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