Episode 79: Branding in Japan with Apolline Daimaru from nowthen

Welcome to another episode of the Scaling Japan Podcast! In this episode, we’re excited to have Apolline Daimaru, a branding expert with a wealth of experience in helping businesses establish their identity in Japan.

Apolline dives deep into the world of branding, sharing her insights on how startups can effectively build a brand, the tools and components involved, and the timeline for creating a lasting impression in the market. She also discusses when startups should start investing in branding, common mistakes made in Japan, and how understanding Japanese culture plays a crucial role.

Tune in as she covers these topics and more, including trends in Japanese branding and a few fascinating rebranding projects.

---Timestamps:

00:00 Intro

3:55 What is Branding?

8:28 Branding for startups

11:49 Building a brand & tools and components involved in creating a brand

14:03 How long does the branding process take for startups & small businesses

16:39 When should a startup start to invest in branding?

22:18 Some steps startups could take to create their own brand

26:22 Pros & Cons of in-house branding vs freelance/agency

31:18 What are some common mistakes that startups in Japan make

34:50 How important is understanding Japanese culture for successful branding?

43:22 Branding trends happening among Japanese people

48:45 Example rebranding projects

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Reach out to Apolline on her LinkedIn⁠ ⁠here⁠⁠

Visit nowthen on their website⁠ ⁠here ⁠⁠

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Exciting News for Getting More Sales in Japan !!

We are thrilled to launch our live cohort course: "Mastering Sales Decks for the Japanese Market" hosted by Tyson Batino.

This online program is for CEOs and sales professionals eager to enhance their sales pitches and improve their chances of securing meetings with Japanese corporate decision-makers.

⁠⁠⁠⁠⁠⁠⁠⁠https://scalingyourcompany.com/salespamphlet/⁠⁠⁠⁠⁠⁠⁠⁠

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Send in a voice message:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://podcasters.spotify.com/pod/show/scalingjapanpodcast/message⁠⁠⁠⁠⁠