FranchiseU!

Dr. Kathy Gosser, Yum! Center for Global Franchise Excellence at the University of Louisville
FranchiseU!

FranchiseU! provides education and inspiration to those in, or considering careers within, franchising. This podcast is produced by the Yum! Center for Global Franchise Excellence at the University of Louisville. The Center’s vision is to empower communities to create and sustain generational wealth using the franchising business model.

  1. 19 NOV

    Episode 92: Ryan Sawchuk (ReUp Companies)

    In this episode of FranchiseU! (https://business.louisville.edu/learnmore/franchiseu/), Kathy (https://www.linkedin.com/in/kathleen-gosser-ph-d-aa971510/) sits down with Ryan Sawchuk (https://www.linkedin.com/in/ryansawchuk/), Founder of ReUp Companies (https://www.reupliving.com/). Sawchuk shares his background, from earning degrees in finance and economics to shifting his career focus from investment banking to sales, and eventually venturing into entrepreneurship. He discusses the inspiration behind starting ReUp in 2022 and franchising it by 2023. Ryan delves into his career experiences at companies like Zora, CrowdStrike, and Tessian as well as his switch to real estate, driven by a desire to address issues in the housing market. He introduces the innovative technology, BASE, that supports Reup's business model, which aims to create win-win situations for buyers and sellers through custom home renovations. The episode also covers the challenges and benefits of franchising, emphasizing the importance of trust, sales training, and local expertise. Ryan Sawchuk’s purpose in life is creating winning situations. ReUp is a PropTech platform that creates winning situations for both buyers and sellers of residential real estate. Before ReUp, Sawchuk led North American Sales at Tessian, a Sequoia backed cyber security company sold to ProofPoint. He was Head of Global Sales Development at CrowdStrike (CRWD) where over 10% of the company reported into his line. He helped facilitate CrowdStrike's growth to the fastest company to reach a billion dollars in revenue at the time. He had his first public exit at Zuora (ZUO) having led Global Campaigns for the company helping harmonize the messaging between Sales and Marketing. Sawchuk received his Master's of Science of Finance from Johns Hopkins and his Bachelor of Arts in Economics at Rollins where he graduated Cum Laude. Sawchuk has a patent pending listed under application number 17989876.

    32 min
  2. 5 NOV

    Episode 91: Aicha Bascaro (American Franchise Academy)

    In this episode of FranchiseU! (https://business.louisville.edu/learnmore/franchiseu/), Kathy (https://www.linkedin.com/in/kathleen-gosser-ph-d-aa971510/) sits down with Aicha Bascaro, Founder of American Franchise Academy. Bascaro’s amazing career began when a Domino’s Pizza delivery driver drove by at the exact right time. After many years working in franchising nationally and internationally, she now educates others on how to manage businesses and themselves. Bascaro is a 35+ year veteran in the franchise industry who grew through the ranks of global brands like Domino’s Pizza, Popeyes and Olive Garden. She led a global franchise brand, managed country-wide franchise organizations and even developed her own protype brand. She has worked in domestic and international operations and lived in 14 countries throughout her career supporting International Master Franchisors for legacy brands around the world. Bascaro is the author of the Amazon best-selling books “The Franchise Fix” and “The Multi-Unit Franchise Mastery”. The books are a compilation of the business management best practices of top performing franchisees in the US and around the world as well as her personal experience running small, medium, and large organizations. Bascaro founded the America Franchise Academy, LLC™ in 2016 after realizing the great need that many new and emerging franchise owners had. Her passion now is to protect the American Dream of business ownership through franchising and to provide easy access to the knowledge, tools and resources that are missing in the industry.Bascaro lives in Atlanta, GA with her husband and three children.

    32 min
  3. 22 OCT

    Episode 90: Gary Liskovich (Harmonyze)

    In this episode of FranchiseU! (https://business.louisville.edu/learnmore/franchiseu/), Kathy (https://www.linkedin.com/in/kathleen-gosser-ph-d-aa971510/) sits down with Gary Liskovich (https://www.linkedin.com/in/gary-liskovich/), Co-Founder & CEO at Harmonyze (https://www.harmonyze.com/). Harmonyze is an AI-driven company that aims to enhance franchise operations through the use of cutting-edge technology. With a strong foundation in engineering, Liskovich holds a Bachelor's and Master's degree from Rensselaer Polytechnic Institute. His early career led him through roles at Deloitte and several high-growth startups, where he developed expertise in AI and its application to solve complex problems. Prior to founding Harmonize, Liskovich was a product manager at Evolution IQ, where he worked on AI solutions for the insurance industry, helping to simplify and expedite decision-making in a notoriously complex field. With a passion for innovative technology, he co-founded Harmonize alongside his best friend to make franchise operations more efficient by utilizing AI to process unstructured data and provide actionable insights. Liskovich is dedicated to empowering franchise owners by reducing their administrative burdens, allowing them to focus more on strategic decision-making and building relationships within their networks. His approach emphasizes a human-centric technology that adapts to users' needs, making the franchise system more dynamic and responsive.

    30 min
  4. 8 OCT

    Episode 89: Samantha Gorman (Fitness Premier Clubs)

    In this episode of FranchiseU! (https://business.louisville.edu/learnmore/franchiseu/), Kathy (https://www.linkedin.com/in/kathleen-gosser-ph-d-aa971510/) sits down with Samantha Gorman (https://www.linkedin.com/in/samantha-gorman-a3693b129/?utm_source=share&utm_campaign=share_via&utm_content=profile&utm_medium=ios_app), Franchisee with Fitness Premier Clubs (https://ownafitnesspremier.com/). Samantha’s personal and professional history offers inspiration and insight for those interested in making money with a franchise while not abandoning personal strengths and aspirations. Samantha Gorman has always believed that it is our birthright to live a healthy, happy and fulfilling life. It has been her purpose to educate and empower clients to transform their health, life and spirit for the better. With a deep love for all things health and wellness related, Gorman was searching for a career that would allow her the opportunity to transform lives using her extensive knowledge of holistic health. Gorman’s journey with Fitness Premier began early at the age of 21 years old when she began her career as a part-time Personal Trainer. This role was the key that unlocked the door to a long-term opportunity to lead others down a healthier path. Through years of hard work and experience, she was able to gain the professional experience in the fitness industry needed to become a Franchisee. Over the course of her 10-year career in the industry, she has been honored to serve many clients on their journey towards better health. She is proud to be a franchisee of a company with a brand that represents more than just a tagline. At Fitness Premier, membership means more and we’re going to help you live a life that you never thought was possible.

    26 min
  5. 27 AGO

    Episode 86: Heather McLeod (Authority Brands)

    In this episode of FranchiseU! (https://business.louisville.edu/learnmore/franchiseu/), Kathy (https://www.linkedin.com/in/kathleen-gosser-ph-d-aa971510/) sits down with Heather McLeod, MBA, CFE (https://www.linkedin.com/in/heatherraemcleod/), Chief Growth Officer at Authority Brands (https://www.linkedin.com/company/authority-brands/). McLeod oversees the key growth drivers for the premier home service franchisor in North America. She is also a franchisee with Woofie's Pet Sitters, Dog Walkers & Mobile Pet Groomers (https://www.authoritybrands.com/our-brands/woofies/). This special episode offers you sage wisdom from both a franchisor’s and franchisee’s perspective. Heather McLeod’s focus at Authority Brands is on increasing same-store sales for existing franchisees and expanding the network with new locations across the US and Canada. With a proven track record, McLeod excels as a change agent, revitalizing programs, systems, and processes. She is skilled in building collaborative, high-performing teams and has a strong background in creating scalable marketing systems to support ongoing franchise growth. McLeod holds an MBA in Marketing and a BBA in Entertainment Marketing and Management, and actively contributes to community organizations such as the Boys and Girls Clubs of Metro Baltimore and the Women’s Franchise Network. Her specialties include lead generation, digital marketing strategy, branding, cross-functional team management, and franchisee relationship building.

    39 min

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FranchiseU! provides education and inspiration to those in, or considering careers within, franchising. This podcast is produced by the Yum! Center for Global Franchise Excellence at the University of Louisville. The Center’s vision is to empower communities to create and sustain generational wealth using the franchising business model.

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