Episode 90: Success Beyond the Metrics with Jessica Hunter, MBA

In this episode of For The Record, Jessica Hunter, CEO & Founder of Hunter Consulting, is in the hot seat to share her proven strategies to drive success in medical aesthetics practices. With over a decade of industry experience, starting with Allergan as a consultant before going at it alone, she's worked with Practices who have yet to open, those with 8 figures in annual revenue, and everything in between. While her approach is rooted in the data and the metrics, she definitely brings in the bigger picture- the mission, vision, values and heart of the Practice.

Jessica provides a wealth of actionable insights, guiding you through nearly every aspect of Practice management, but some of our favorites include:

• Mastering Financial Management: Learn how to track and optimize key performance indicators (KPIs) to improve profitability and ensure sustainable growth.
• Building a High-Performance Team: Discover effective strategies for hiring, compensating, and managing staff to create a motivated and productive workforce.
• Crafting a Distinct Brand Identity: Jessica shares the importance of defining your practice’s “why” and how it influences every aspect of your brand and patient experience.
• Lead Generation & Conversion: From targeted marketing to personalized follow-up, uncover how to attract the right patients and turn inquiries into loyal clients.
• Maximizing Patient Retention: Explore loyalty programs and retention strategies that build long-term relationships and keep patients coming back.

Jessica also highlights the importance of aligning your business decisions with your core values, ensuring that every step you take as a Practice Owner is purpose-driven. From leveraging automation in patient communication to creating compelling content that resonates, Jessica offers practical, hands-on advice that is relevant at every stage.

Whether you're launching a new practice or scaling an established one, this episode is packed with expert tips to help you lead with confidence and build a thriving, profitable business in the competitive medical aesthetics space.

Key Takeaways:

• Data-Driven Success: How to use financial data to drive strategic growth.
• Fair Compensation: Balancing staff performance with competitive pay structures.
• Automation & Patient Experience: Using technology to streamline communication and enhance patient care.
• Educational Content: How to create valuable, engaging content that builds trust and keeps patients informed.

Tune in for this comprehensive masterclass in med spa management and discover how to elevate your practice to the next level!

Learn more about Jessica & Hunter Consulting

Instagram: ⁠@hunterconsulting_

Website: ⁠hunterconsultingservice.com⁠