Episode 95: Is Entrepreneurship worth the risk? With Rod Plummer

In this episode, we continue the inspiring conversation from episode 94 with Rod Plummer, founder of Shrewsbury-based software company Shoothill. Rod shares stories and lessons from his entrepreneurial journey, highlighting the intersection of innovation, resilience, and leadership in growing a business.  

Key Topics Discussed: 
• The Origins of Shoothill: From mapping software to custom business solutions, discover how Rod’s innovative ideas shaped the company’s evolution.  
• Navigating Challenges: Insights on dealing with competition, maintaining client trust, and adapting to market demands.  
• Bespoke Software Development: Why businesses turn to tailored solutions and how Shoothill meets unique client needs.  
• Leadership and Culture: Rod discusses fostering a fun, supportive workplace culture and the critical role of leadership in shaping company dynamics.  
• Lessons in Licensing: The risks and rewards of intellectual property in the software business.  
• Expanding Horizons: Shoothill’s journey from local projects to national and international growth.  

Quotes to Remember:  
"Always hire people cleverer than you. Don’t try to be the smartest person in the room—focus on building a capable, dynamic team."  
"Government and politics aren’t the same as business. Focus on what you can control and where you can create value."  
"The harder I work, the luckier I get. Success comes from perseverance, not chance."  

Top Takeaways:  
• Hire for Potential: Rod emphasises the value of fostering talent, especially through apprenticeships.  
• Adaptability Wins: Shoothill’s ability to pivot has been critical to its survival and success in a competitive market.  
• Leadership Shapes Culture: The tone set by a company’s leader directly impacts team morale and client relationships.  
• Client-Centric Approach: Building strong, personal connections with clients leads to long-term trust and business.  
• Innovation as a Core: Shoothill thrives by embracing creative solutions and staying ahead of industry trends.  

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