Episode 97 - Honest Conversations: Morals of Marketing

Introducing our 97th episode of ON AIR: With Owen – our podcast series for honest conversations about starting and scaling your own business, hosted by our Founder & CEO, Owen Richards, and his new co-host, Neil Finnie.

Meet Your Hosts: Owen Richards and Neil Finnie

Owen Richards hails from Kent and began his sales career at Forrest Marketing Group in Sydney. After an 8-year stint, Owen returned to the UK and co-founded Air Marketing Group, growing it into a powerhouse offering specialist B2B sales and marketing solutions to businesses across the globe. Known for his relentless positivity and strategic foresight, Owen brings a wealth of experience and a knack for big ideas to the podcast.

Neil Finnie is your quintessential ‘wabi-sabi entrepreneur’ – flawed but beautiful in approach. With over 25 years of experience in nurturing businesses around his passions, from co-working spaces to professional development agencies, Neil’s unique perspective enriches our discussions, making each episode a treasure trove of insights.

What to Expect in this Week’s Episode

In this week’s episode, Owen and Neil dive into the complex issue of marketing to your competitors’ clients, and whether it’s ethical to target them directly. Neil, who prioritises community-building over business growth, shares his approach to staying true to his values. But when competitors start going after your customers, should you stick to your principles or fight back? They also explore when competitive marketing crosses the line into toxicity, and whether all publicity is truly good publicity. If you’ve ever grappled with the ethics of competition, this episode offers thoughtful insights and practical advice.

Where and When to tune in

Catch new episodes every Wednesday:
Watch: On YouTube or via Air Marketing’s Knowledge Hub.
Listen: On Spotify, Amazon Music, Apple Podcasts, TuneIn + Alexa, Deezer, and more.

Join us as we dive deep into the dynamics of running a business in today’s fast-paced world. Whether you’re seeking inspiration or practical advice, our podcast is your gateway to becoming more adept in the business arena.

Warning: Contains swearing