Episode #99: Students Are Your Best Marketers — How Community Marketing Works in Higher Ed

Every marketer knows the importance of word of mouth — people trust people more than people trust brands...plain and simple.  

But, how do you get word of mouth to happen at scale? And how do you ensure that the words that people use to describe the experience your institutional brand offers aligns with the very way you want your brand to be perceived? Community marketing might just be the answer. 

On this week’s episode, Zach sits down with Kyle Campbell, a Content Marketing Manager at Unibuddy, to discuss what community marketing is, why it matters for student recruitment, and which schools are slaying this new approach to prospect engagement. 

To learn more about community marketing in higher ed, and get a plethora of examples of schools doing it well, subscribe to Unibuddy’s bimonthly newsletter,  The Chat.

Learn more about this episode and about our sponsors in our show notes.

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Connect With Our Co-Hosts:
Mallory Willsea 
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillsea

Seth Odell 
https://www.linkedin.com/in/sethodell/
https://twitter.com/sethodell

About The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Some of our favorites include Generation AI and Confessions of a Higher Education Social Media Manager.

Enrollify is made possible by Element451 —  the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.

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Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register