In "Equation of Excellence," expect the unexpected – from discussing the 'sine' of great branding to calculating the 'tangent' of market trends. This isn't your standard marketing talk; it's a blend of number crunching, trendsetting, and, of course, sneaker strutting. Tune in to unravel the formula of success in the digital marketplace, one hilarious equation at a time!
Hosted by the ever-enthusiastic Rabah Rahil, each episode promises a deep dive into the dynamic world of Shopify, DTC, and marketing.
Brought to you by Fermat Commerce.
EP003: 5 Tips to Become a Better Marketing Leader (solocast)
In this solo cast, FERMÀT Commerce shares five tips for becoming a better marketing leader. The tips include hiring the right talent, delegating responsibility, running effective leadership meetings, distributing workload, and being your number one fan. FERMÀT also discusses the agency talent matrix, the RACI framework for responsibility, the L10 meeting structure, the IDS method for problem-solving, and the goals-rocks-to-dos framework for workload management.
Hire go-getters and game changers who can have a significant impact on the organization.Clearly define responsibility and ownership using the RACI framework.Run effective leadership meetings using the L10 meeting structure.Use the IDS method to identify, discuss, and solve issues.Manage workload using the goals-rocks-to-dos framework.
00:00 Introduction00:39 Tip 1: Hiring01:30 Tip 2: Delegating Responsibility02:20 Tip 3: Running Leadership Meetings04:17 Tip 4: Distributing Workload05:17 Tip 5: Being Your Number One Fan06:16 Agency Talent Matrix06:45 Responsibility, Accountable, Consulted, Informed (RACI)09:55 L10 Meeting Structure11:23 Identify, Discuss, Solve (IDS)15:11 Workload Structure: Goals, Rocks, To-Dos18:25 Being Your Number One Fan
EP002: Nate Lagos | VP of Marketing | Original Grain
In this conversation, Nate Lagos, a marketing expert, discusses his background in paid acquisition and his experience in the marketing industry. He shares insights on conversion rate optimization (CRO), the importance of understanding business metrics, and the exciting trends in the marketing industry. Nate also talks about his approach to Black Friday and Cyber Monday promotions, the gifting strategy for his brand, and the success of YouTube as an acquisition channel. He highlights the importance of high-quality creative and the impact it has on advertising performance. Nate also discusses his focus on online sales and the structure of his Facebook campaigns. In this conversation, Rabah and Nate Lagos discuss various topics including the best MLB pitcher ever, getting involved with Original Grain, where to buy Original Grain watches, Nate's Twitter handle and site consulting, Nate's marketing business, and a podcast brought to you by firmatcommerce.com.
Mariano Rivera is considered the best MLB pitcher ever.To get involved with Original Grain, visit originalgrain.com.Use code 'legos' for a special deal on Original Grain watches.Follow Nate Lagos on Twitter at @NateLagos.Nate may be available for site consulting.Nate's marketing business is highly regarded.Visit firmatcommerce.com to book a demo and optimize your customer journey.Follow Nate Lagos for more insights and updates.Original Grain watches make great gifts and have an incredible unboxing experience.
00:00 Introduction and Background01:42 Getting into Paid Acquisition03:05 Baseball Career04:21 The Difficulty of Hitting a Major League Pitch05:22 Building a Foundation in Marketing08:19 The Importance of Practical Experience09:17 Understanding Business Metrics10:58 Exciting Trends in the Marketing Industry11:54 Conversion Rate Optimization (CRO)13:24 Black Friday and Cyber Monday Promotions16:37 Gifting Strategy18:56 YouTube as an Acquisition Channel19:41 Creative Process for YouTube Ads23:17 Leveling Up the Creative26:03 Retail Presence and Focus on Online Sales27:36 Facebook Campaign Structure29:54 Exploring Over-the-Air or Linear TV32:20 Firmat 5 Questions34:36 Best MLB pitcher ever35:05 Getting involved with Original Grain35:30 Where to buy Original Grain watches35:54 Nate's Twitter handle and site consulting36:22 Nate's marketing business36:31 Podcast brought to you by firmatcommerce.com37:02 Book a demo with firmatcommerce.com37:10 Follow Nate Lagos37:36 Original Grain watches and closing remarks
EP001: Caleb Ulffers | Co-Founder | Haven Athletic
SponsorShow is sponsored by Fermat Commerce. Helping you transform clicks into conversions using customized shopping experiences.
GuestCaleb Ulferrs, Co-Founder & CEO of Haven Atheltic.
SummaryThe conversation covers topics such as naming the company, finding co-founders, balancing life and work, creating a personal routine, Black Friday success, partnership with CrossFit, influencer marketing, expanding the TAM, and an unusual skill or hobby. In this conversation, Caleb Ulffers discusses his love for music, his thoughts on being stranded on a desert island, his beliefs about the future, and his favorite CrossFit workout. He also shares information about Haven and how to get involved.
TakeawaysFinding the right co-founders can make the entrepreneurial journey easier and more successful.Creating a balanced life and personal routine can lead to improved mental and physical well-being.Black Friday can be a significant revenue driver for businesses, especially in the gifting vertical.Partnerships with influential organizations like CrossFit can provide valuable exposure and credibility.Influencer marketing can be a powerful tool for brand promotion and growth.Expanding the total addressable market (TAM) requires product variants and potentially entering new product categories.Having a conversation with historical figures like Steve Jobs can provide insights into their mindset and approach to success.Unusual skills or hobbies can add depth and uniqueness to an individual's personality and interests. Caleb Ulffers enjoys all forms of music and finds them interesting.When asked about being stranded on a desert island, Caleb ponders the idea of preserving his life and suggests bringing something that allows for a spectacular exit.Caleb is curious about the future and believes that human ingenuity will solve the problems we face.Caleb's favorite CrossFit workout is Fran because he enjoys quick and intense workouts.
Chapters00:00 Naming the Company01:42 Finding Co-founders04:14 Balancing Life and Work05:07 Creating a Personal Routine08:53 Pursuing a Balanced Life11:57 Black Friday Success17:47 Partnership with CrossFit22:16 Influencer Marketing27:15 Expanding the TAM29:18 Conversation with Steve Jobs31:58 Unusual Skill or Hobby32:47 Exploring Music and Personal Preferences33:15 Stranded on a Desert Island34:12 Time Travel and the Future35:40 Favorite CrossFit WOD36:31 Wrap-up and How to Get Involved with Haven