Escape Velocity - Where Strategy Meets the Unexpected

Tracey Halvorsen
Escape Velocity - Where Strategy Meets the Unexpected

Conversations That Propel You Forward Have you ever felt the need to break free from the gravity of routine thinking? To escape the constraints that keep you circling familiar orbits, reaching only as far as the same outcomes, the same ideas? We have. And that's why we’re thrilled to introduce 'Escape Velocity', our brand new podcast designed to help you overcome those very barriers. Breaking Free from Conventional Thinking The term escape velocity is often used in astrophysics—it’s the speed an object must reach to break free from a planet’s gravitational pull and move into a wider, limitless space. For us, it’s a perfect metaphor for how we approach creative work, innovation, and growth. Every creative project, every branding challenge, and every reimagined strategy requires reaching that critical point where old ideas are left behind and you begin to operate in entirely new territory. In a world full of saturated markets, disrupted industries, and ever-growing noise, we need more than just iteration; we need an intentional leap—one that changes our perception and opens new frontiers of thought. That’s what Escape Velocity is all about.

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  1. Escape Velocity with Elizabeth Bawol, Creative Director at Wide Eye - Round 2!

    2월 18일 · 비디오

    Escape Velocity with Elizabeth Bawol, Creative Director at Wide Eye - Round 2!

    In this episode of Escape Velocity, I sit down with Elizabeth Bawol, Creative Director at Wide Eye, for a deep dive into the high-stakes world of political branding. We explore her experience leading creative efforts for the Harris campaign, her previous work with Planned Parenthood, and the challenges of branding within the constraints of political strategy and high-profile personalities. Elizabeth shares candid insights into: • The intensity of working on a political campaign: from sleepless nights to last-minute brand decisions. • The Harris campaign brand strategy: what worked, what didn't, and the impact of rapid decision-making. • The power of authenticity in storytelling: how mission-driven work has shaped her career. • Political campaign branding vs. traditional branding: the unique constraints, pressures, and rapid iteration required. • Navigating big egos and campaign hierarchy: what it's like to design with multiple layers of approvals. • Branding beyond aesthetics: the importance of strategic messaging, typography, and color choices in high-stakes environments. • The evolution of grassroots branding: how a campaign identity takes on a life of its own in the public sphere. This conversation sheds light on the tension between authenticity and strategy in political campaigns and what it takes to shape the public perception of a candidate in real time.

    1시간 14분
  2. Escape Velocity with Miles Kemp, CEO / Design Innovator at Variate

    2월 6일 · 비디오

    Escape Velocity with Miles Kemp, CEO / Design Innovator at Variate

    Tracey Halvorsen welcomes Miles Kemp, CEO and design innovator at Variate. With a background in architecture and experience leading digital transformation for brands like Marriott, Carnival, and Macy's, Miles brings a unique perspective on the evolving relationship between technology, design, and human experience. The conversation explores: • Bridging Architecture and UX: How Miles transitioned from architecture to digital experience design, and how architectural thinking influences his work today. • Reimagining Customer Experience: Insights from Miles' work redesigning Marriott's digital ecosystem, touching over 900 million users worldwide. • Technology & Humanity: A deep dive into the importance of "the people layer" in technology-driven experiences—highlighted through Miles' firsthand experience with Prenuvo's full-body MRI service, which transformed a typically stressful medical procedure into a luxury hospitality-like experience. • The Future of Work & Design: Why creativity, empathy, and relationship-building are the most valuable skills in an AI-driven world. • Conway's Law & Organizational Design: How the way companies communicate internally is reflected in their products and services—and why breaking down silos is key to creating seamless customer experiences. • Escape Velocity & Trust: The critical role of trust and collaboration in building momentum within organizations and creating breakthrough designs. • Building for Transformation: How digital projects aren't just about interfaces—they can fundamentally change brands by shifting how they think, work, and connect with audiences. This episode is a must-listen for designers, strategists, and business leaders looking to push the boundaries of innovation while keeping people at the center of everything they create.

    1시간

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Conversations That Propel You Forward Have you ever felt the need to break free from the gravity of routine thinking? To escape the constraints that keep you circling familiar orbits, reaching only as far as the same outcomes, the same ideas? We have. And that's why we’re thrilled to introduce 'Escape Velocity', our brand new podcast designed to help you overcome those very barriers. Breaking Free from Conventional Thinking The term escape velocity is often used in astrophysics—it’s the speed an object must reach to break free from a planet’s gravitational pull and move into a wider, limitless space. For us, it’s a perfect metaphor for how we approach creative work, innovation, and growth. Every creative project, every branding challenge, and every reimagined strategy requires reaching that critical point where old ideas are left behind and you begin to operate in entirely new territory. In a world full of saturated markets, disrupted industries, and ever-growing noise, we need more than just iteration; we need an intentional leap—one that changes our perception and opens new frontiers of thought. That’s what Escape Velocity is all about.

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