29 episodes

esm² shows you what social media doesn't: the strategies and hidden techniques of the people working behind the scenes of the shiny Instagram Stories, Facebook posts or LinkedIn updates.

Ever wondered how influencers and brands produce and share the quality content that we get inspiration from anytime we scroll down our personalized feeds?

I am Emily from Iconosquare (a social media analytics platform) and I interview top brands, renowned influencers, and humble agencies doing the all legwork with one goal in mind: to understand what happens backstage of their social media strategies.

Patagonia, Mike Horn, Sea Shepherd, Wix, UCLA, FC Barcelona... Their social media managers, CMOs, or acquisition specialists share their day-to-day organization, learnings, and goals with me. With one single motto that I share with them producing this podcast: to ultimately resonate with their communities.

Tune in with me for exclusive, valuable stories, every time!

Hosted by Ausha. See ausha.co/privacy-policy for more information.

esm² - The Podcast for Experienced Social Media Marketers Iconosquare

    • Business
    • 5.0 • 1 Rating

esm² shows you what social media doesn't: the strategies and hidden techniques of the people working behind the scenes of the shiny Instagram Stories, Facebook posts or LinkedIn updates.

Ever wondered how influencers and brands produce and share the quality content that we get inspiration from anytime we scroll down our personalized feeds?

I am Emily from Iconosquare (a social media analytics platform) and I interview top brands, renowned influencers, and humble agencies doing the all legwork with one goal in mind: to understand what happens backstage of their social media strategies.

Patagonia, Mike Horn, Sea Shepherd, Wix, UCLA, FC Barcelona... Their social media managers, CMOs, or acquisition specialists share their day-to-day organization, learnings, and goals with me. With one single motto that I share with them producing this podcast: to ultimately resonate with their communities.

Tune in with me for exclusive, valuable stories, every time!

Hosted by Ausha. See ausha.co/privacy-policy for more information.

    B2B2C strategy on Social Media: Bringing Wellbeing to the Workplace - with Valerie Boldrin from Gympass

    B2B2C strategy on Social Media: Bringing Wellbeing to the Workplace - with Valerie Boldrin from Gympass

    Starting off season 2 with a bang 💥



    For this first episode of the new season of esm², I was honored to interview Valerie Boldrin, Senior Director of Communications at the one and only Gympass.



    An absolute well of knowledge, Valerie tells all about Gympass' social media strategy and how they are able to connect and engage both with businesses and prospective consumers through their social channels.



    If you love social media and wellbeing at work, this episode will not disappoint!



    Check out @gympass on Instagram once you're done listening!

    Hosted by Ausha. See ausha.co/privacy-policy for more information.

    • 26 min
    "You Know Everything You Need to Know!" - Bella Foxwell

    "You Know Everything You Need to Know!" - Bella Foxwell

    Here it is: my interview with the amazing Bella Foxwell, freelance Instgram Strategist with an impressive background in agency work, who decided to go it alone 7 years ago and has never looked back.



    Bella is a total guru when it comes to Instagram, from strategy building to quality Reels - and this episode is jam packed with juicy tips which you can (and should) apply to your own accounts.



    Find Bella on Instagram via @thedoorsofldn or @bellafoxwell.

    Hosted by Ausha. See ausha.co/privacy-policy for more information.

    • 37 min
    Teaser: "You Know Everything You Need to Know!" - Bella Foxwell

    Teaser: "You Know Everything You Need to Know!" - Bella Foxwell

    Tomorrow I’ll be releasing a brand new episode of esm² - an interview with the amazing Bella Foxwell, freelance Instgram Strategist with an impressive background in agency work, who decided to go it alone 7 years ago and has never looked back! 



    Bella is also the human behind @thedoorsofldn, which I urge you to check out while awaiting tomorrow’s episode! You can also search for Bella via her business account on Instagram which is @bellafoxwell.



    The content you’ll find there should put you in the mood to be inspired.



    So switch on your alerts for esm² on your favourite listening platform, and/or subscribe to our newsletter to get notified of new episodes and relevant, expert blog posts, directly in your inbox, every single week.



    Stay tuned and I’ll catch you tomorrow on esm²!

    Hosted by Ausha. See ausha.co/privacy-policy for more information.

    • 1 min
    "Selling Cars on Instagram" - Rob Van Loock from MyGuest

    "Selling Cars on Instagram" - Rob Van Loock from MyGuest

    Ever wished you could shop for your new car on Instagram or Facebook? 



    Well, the truth is you can! 



    But not without the help of some expert marketing and a passion for the automotive industry, in the shape of MyGuest - the digital agency based in Brussels, specializing in automotive. These guys are real experts in their game!



    I had the opportunity to talk to Rob Van Loock, Sales and Account Manager for MyGuest, and wasn't disappointed with the tips and stories he had to share. Listen up 🎧

    Hosted by Ausha. See ausha.co/privacy-policy for more information.

    • 49 min
    Tutorial: How to Make Money on TikTok

    Tutorial: How to Make Money on TikTok

    With TikTok increasing in popularity, a lot of people are wondering if the platform can be monetized. Creators on the platform are asking if they can make money from their videos.



    The simple answer is yes.



    Similar to other platforms like Instagram and YouTube, TikTok can be monetized. While TikTok doesn't have an established system for making money from your videos, there are still several strategies you can use to make money on the platform.



    In this episode, I tell you 6 ways to make money on TikTok. So what are you waiting for?



    This episode was adapted from our blog post  (credit: Marvellous Aham-Adi)

    Hosted by Ausha. See ausha.co/privacy-policy for more information.

    • 16 min
    "Smarter, Stronger, Kinder Social Media" - Aaron Bisman from Sesame Street

    "Smarter, Stronger, Kinder Social Media" - Aaron Bisman from Sesame Street

    In this episode, I'm chatting with Aaron Bisman, Vice President of the Sesame Workshop at Sesame Street, in charge of audience development.



    Aaron is extremely articulate when it comes to the values and mission behind the global non-profit organisation that is Sesame Street. 



    Walk away from this episode with some incredible inspiration on communicating efficiently and considerately with a loyal community of fans and followers on social media.



    If you're interested in being interviewed for the esm² podcast, get in touch with me directly via emily@iconosquare.com.



    Enjoy!

    Hosted by Ausha. See ausha.co/privacy-policy for more information.

    • 46 min

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