Estate Agency X - The Future of Estate & Letting Agency Iceberg Digital

"Are you an estate agent seeking to unlock strategies for growth?"

Join us on this episode as Mark and Rob sit down with industry veteran Jamie Curtis from Cooke Curtis & Co. In this engaging podcast, Jamie shares his remarkable 32-year journey navigating the estate agency landscape, from challenging economic downturns to embracing cutting-edge digital marketing strategies.

The episode explores a pivotal moment in Jamie's career, from surviving the recession of the '80s to pioneering commission-based motivation and strategic vision that transformed a local agency into a powerhouse in Cambridge. Discover firsthand the innovation that propelled their brand to success amidst industry evolution.

Learn about the transformative power of automation, delegation, and strategic role assignments for business growth. Explore the challenges and triumphs of adopting new technologies to enhance client relationships and streamline operations.

We look at digital tools like Google and Facebook advertising are leading his business generation and nurturing. Understand the role of AI in predictive analytics and planning, ensuring agencies stay ahead in an ever-changing market.

Listen or watch to gain insights on shifting from output-driven to outcome-focused strategies.



(14:27) Evolution of Estate Agency Marketing Strategies
(20:58) Delegation and Growth in Business
(30:14) Managing Staff and Technology for Growth
(41:31) Future of Estate Agents and AI
(47:55) Focus on Outcomes, Not Output



Real Estate, Estate Agency, Digital Marketing, Client Relationships, Cambridge, Innovation, Adaptation, Success, Evolution, Growth, Automation, Technology, AI, Lead Generation, Nurturing, Share of Voice, Future, Outcomes, Productivity
Have you ever found yourself wishing that all of your Estate Agency technology was connected in one place?

Iceberg Digital provide the UK's most innovative Estate Agencies with their technology including Lifesycle, the worlds-first estate agency software that combines traditional Estate Agency CRM and marketing software in one platform.

Neuron, offers AI-based websites that put the right message in front of prospects, and Uzair, the industry's number one AI assistant built specifically for the Estate Agency industry, helps you perform long-winded tasks in seconds, making you more productive with your time.

Estate Agency X is a part of Iceberg Digital. Click here to explore more

Have you ever wanted a future where your estate agency business operates seamlessly, allowing you to reclaim more time with family and achieve success through enhanced tech efficiency?


In this episode, hosts Mark Burgess and Rob Brady sit down with David Long, Sales Director at Newboulds & Co., to discuss the future of estate agency entrepreneurship.

In our conversation, David shares his journey from a corporate estate agency background to working for independents to founding a technologically driven and lifestyle-oriented estate agency. We explore the transition from a large corporation to a small, independent operation, where every decision, from phone calls to marketing, is crucial. David highlights the challenges of starting a sales department within an existing lettings agency during major events like Brexit and COVID-19 and discusses the importance of nurturing relationships over transactions in today's digital landscape. 


We tackle the misconceptions faced by those transitioning from corporate to independent models, stressing the significance of branding, lead generation and having an agile team. David warns against undercutting fees, advocating instead for raising fees while providing exceptional service to maintain reputation and income.


We then discuss the motivations and challenges of growing an estate agency business, particularly the complexities of potentially managing a team and instead leveraging technology to streamline operations, improve efficiency, and enhance customer experience. How accountability towards implementing technology is important. 


As we investigate the evolution of sales processes, David reveals how remote valuations and technology can revolutionise the industry, potentially allowing for scaling and faster transactions. Despite the pandemic accelerating technology adoption, we reflect on the importance of maintaining confidence in a tech-driven approach and the power of personalised automated systems to provide a great customer experience. David currently has over 40+ email nurture journeys in place!


Finally, David shares insights on the future of the estate agency industry’s expectations of smaller firms and how technology plays in shaping its future.




(12:08) Improving Estate Agency Lead Generation
(16:51) The Evolution of Estate Agent Practices
(25:29) Evolution of The Sales Processes
(33:30) Future of Customer Service in Industry
(39:34) Customer Service Expectations in Small Firms



Real Estate, Estate Agency, Entrepreneurship, Corporate Environment, Self-Employment, Business Acumen, Industry Shifts, Brexit, Pandemic, Customer Relationships, Digital Age, Slashing Fees, Service Quality, Tech Solutions, Automation, Branding, Lead Generation, Business Management, Sales Expertise, Customer Service, Franchises, McDonald's, Technology Investments, Systems, Small Firms,
Have you ever found yourself wishing that all of your Estate Agency technology was connected in one place?

Iceberg Digital provide the UK's most innovative Estate Agencies with their technology including Lifesycle, the worlds-first estate agency software that combines traditional Estate Agency CRM and marketing software in one platform.

Neuron, offers AI-based websites that put the right message in front of prospects, and Uzair, the industry's number one AI assistant built specifically for the Estate Agency industry, helps you perform long-winded tasks in seconds, making you more productive with your time.

Estate Agency X is a part of Iceberg Digital. Click here to explore more

With 30% of property sales never making it to completion, our guest Paul Quinn, founder of Oakfield Property, has achieved an astonishingly 3% fall-through rate in his agency. How did he manage this? Tune in to discover the way you could approach how you take on properties.

Growing up around market stalls, Paul learned the art of negotiation and customer service amidst the lively banter and bustle of his family's business. These skills have served him well as he ventured into the world of estate agency, setting up Oakfield Property, where his entrepreneurial spirit and resilience shine through. Throughout our conversation, Paul walks us through his journey from dissatisfaction with traditional estate agents to creating his own successful letting agency. He shares personal stories including as a leader, being diagnosed with ADHD, which has challenged and informed his approach to business.

Every property sold tells a story, and Paul's understanding of this has been key to his agency's decade of growth and the move into sales. We explore the heartbeat of his business philosophy—customer service and long-term investment—and how this has shaped his strategies in the ever-changing property market. He opens up about the personal and professional adjustments required in the face of life's unpredictable curveballs, from family illness to the transformation of advertising from print to digital, revealing the agility needed to thrive in this industry.

As we wrap up the episode, we step into the future, considering the impact a strong customer database can have on estate agencies, revolutionising the way agencies communicate directly with clients outside of just advertising properties on Rightmove. Paul offers his insight into the critical importance of investing in marketing and the art of understanding people—whether it's engaging with a widow who just inherited wealth or a client fixated on fees. His honest reflections provide one that merges passion, innovation, and that all-important human touch.
Have you ever found yourself wishing that all of your Estate Agency technology was connected in one place?

Iceberg Digital provide the UK's most innovative Estate Agencies with their technology including Lifesycle, the worlds-first estate agency software that combines traditional Estate Agency CRM and marketing software in one platform.

Neuron, offers AI-based websites that put the right message in front of prospects, and Uzair, the industry's number one AI assistant built specifically for the Estate Agency industry, helps you perform long-winded tasks in seconds, making you more productive with your time.

Estate Agency X is a part of Iceberg Digital. Click here to explore more

Estate agents... What are the secrets to increasing your market share from 12% to 35%, whilst maintaining a high level of service and charging the right fee?

Join us as we sit down with Charlotte Cooper of Alan Cooper Estates, a family-owned estate agency, where Charlotte opens up about her unconventional journey into estate agency, starting at the age of 16, and shares how her family's business has thrived through the transition from traditional methods to modern practices. We cover everything from the impact of the COVID-19 pandemic on their operations to the strategic implementation of new software systems, providing invaluable insights into the adaptability required to maintain market leadership.

Listen in as we discuss the significance of staff evolution during transformative periods and how a shared vision is critical for business growth. Charlotte reveals how Alan Cooper Estates has mastered the art of recruiting post-pandemic, attracting a team that's not just skilled but also passionate about propelling the company forward. The dynamic of collaborating with different generations within the family business is also examined, highlighting the balance between bonds and professional decision-making, some of which only take 48 hours to make!

Wrapping up our conversation, we explore the potent combination of marketing strategy and technological advancement in the property. Discover how the right marketing mix and the use of customer journey mapping can lead to an increase in market share and increase long-term client relationships. The future of communication and technology is here, and it's reshaping how businesses like Alan Cooper Estates nurture their brand, engage with clients, and set the stage for continuous growth.

(00:00) Family-Owned Estate Agency Success
(11:15) Navigating Family Business and Change
(23:36) Evolving Marketing Strategies
(32:06) Communication and Technology Future
(44:37) Increasing Market Share and Business Growth





Family-Owned Estate Agency, Real Estate, Success, Adaptability, Forward-Thinking Strategies, Pandemic, Cutting-Edge Software, Marketing Techniques, Recruitment, Staff Evolution, Family Dynamics, Professionalism, Kinship, Business Growth, Client Relationships, Technological Advancements, Market Share, Brand Loyalty, Communication, Technology, Future, Client Journey, Customer Experience, Referrals, Advertising, Customer Service, Competitive Market, Change, Subscribing, Estate Agency X Podcast



Have you ever found yourself wishing that all of your Estate Agency technology was connected in one place?

Iceberg Digital provide the UK's most innovative Estate Agencies with their technology including Lifesycle, the worlds-first estate agency software that combines traditional Estate Agency CRM and marketing software in one platform.

Neuron, offers AI-based websites that put the right message in front of prospects, and Uzair, the industry's number one AI assistant built specifically for the Estate Agency industry, helps you perform long-winded tasks in seconds, making you more productive with your time.

Estate Agency X is a part of Iceberg Digital. Click here to explore more

In this episode, we look at crafting the future estate agency leaders through mentorship, featuring Ben Taylor, Director of Walters Property in Lincolnshire and his father Adrian. Together, they unveil their journey—Ben's rise from a sales negotiator to director, fueled by a passion for customer-centricity and his father's invaluable guidance.
We shine a light on the pivotal role of mentorship, cautioning against the assumption that top sales performers naturally morph into managers without proper guidance. Additionally, we dissect the evolving landscape of networking and collaboration within the industry, championing the spirit of knowledge-sharing, even amongst rivals, and the transformative power of outside perspectives in professional development.
At the end of the episode, we discuss the future of the industry, potential shifts towards a rental-centric society and the consequent ripple effects for estate agents. Amidst the flow of market conditions, we underscore the importance of adaptability, the relentless pursuit of unparalleled service, and the indelible impact of nurturing enduring client relationships.

(00:05) Father-Son Mentorship
(12:02) Motivation and Training
(22:31) Leadership and Mentorship in Business
(34:48) Video Content Creation Tips
(39:53) Future of Estate Agency Industry Discussion


Real Estate, Mentorship, Customer Service, Leadership, Training, Networking, Market Fluctuations, Video Content Creation, Social Media, Rental Market, Estate Agents, Market Conditions, Housing Market, Quality Service, Podcast Channel, Growing Community, Subscribing, Latest Insights, Exceptional Guests



Have you ever found yourself wishing that all of your Estate Agency technology was connected in one place?

Iceberg Digital provide the UK's most innovative Estate Agencies with their technology including Lifesycle, the worlds-first estate agency software that combines traditional Estate Agency CRM and marketing software in one platform.

Neuron, offers AI-based websites that put the right message in front of prospects, and Uzair, the industry's number one AI assistant built specifically for the Estate Agency industry, helps you perform long-winded tasks in seconds, making you more productive with your time.

Estate Agency X is a part of Iceberg Digital. Click here to explore more

How can personal milestones and industry changes inspire innovative business strategies and a people-centric approach to recruitment in the estate agency sector? 

In this episode, we embark on a journey with Nicola Broomham, a seasoned estate agency recruitment professional and chair of Women in Residential Property. Nicola shares her remarkable story, from her beginnings at Romans to navigating the challenges of motherhood and reshaping her career to champion inclusivity in the workplace.

Join us as we delve into the importance of gender diversity in the residential property sector, exploring Nicola's dual mission with Women in Residential Property: providing support for women and advocating for gender equality in the industry. We uncover the transformative power of empathy and understanding, shedding light on the necessity for inclusive networks and cultural movements that celebrate underrepresented groups.

We also explore the critical topic of flexible working and its impact on career advancement, particularly for women. Through Nicola's insights, we examine the benefits of innovative workplace cultures and diverse teams, emphasising the need for personalised recruitment strategies and adaptable job opportunities.

Tune in to this empowering episode for a discussion on the evolving landscape of the estate agency and how we can all contribute to a more inclusive future.

(07:49) Women's Challenges in Residential Property
(16:20) Flexible Working and Gender Diversity
(21:55) Empowering Women, Diversity, and Flexible Work
(28:15) Improving Recruitment and HR Strategies
(38:40) Improving Customer Experience in Estate Agency







Estate Agency, Motherhood, Industry Revolution, Inclusivity, Support, Recruitment, Women, Gender Diversity, Challenges, Cultural Movements, Visibility, Empathy, Understanding, Professional Environments, Flexibility, Maternity Leave, Career Impact, Workplace Dynamics, Talent Loss, Inclusivity, Diversity, Recruitment Strategy, HR Strategies, Customer Experience, Technology, Human Interaction, Prompt Responses, Customer Service, Training, Workplace Improvement, Podcast Subscription




Have you ever found yourself wishing that all of your Estate Agency technology was connected in one place?

Iceberg Digital provide the UK's most innovative Estate Agencies with their technology including Lifesycle, the worlds-first estate agency software that combines traditional Estate Agency CRM and marketing software in one platform.

Neuron, offers AI-based websites that put the right message in front of prospects, and Uzair, the industry's number one AI assistant built specifically for the Estate Agency industry, helps you perform long-winded tasks in seconds, making you more productive with your time.

Estate Agency X is a part of Iceberg Digital. Click here to explore more