Is your property marketing strategy actually a strategy, or are you just putting homes on the portals and hoping for the best? 🏡 In this episode of the World Class Real Estate Podcast, Ian Macbeth and Mark Worrall sit down for a no-guest conversation about discipline, ego, business goals, property marketing and what estate agents need to do differently if they want to stand out in 2026. Ian shares the lessons from his latest 100-mile running challenge, including the discipline it took to stop when his ego wanted him to carry on. That story opens up a wider conversation about estate agency, business focus, knowing your real goal and not being distracted by vanity wins that don’t serve the bigger picture. 💡 From there, Ian and Mark dive into what a proper property marketing plan should look like in today’s market, one built around storytelling, video, local content, buyer questions, paid media, AI search, pre-portal demand and measurable results. This episode is a reminder that great estate agency is not just about access to Rightmove. It is about having a plan, communicating that plan clearly to clients, and using every available channel to give a home the strongest possible launch. 🚀 If you’re an estate agent, branch manager, business owner or self-employed agent who wants to improve your marketing, win better instructions and stop blending in with everyone else, this episode is packed with practical ideas. 🎯 In this episode, we cover: What estate agents can learn from discipline, endurance and egoWhy having one clear business goal mattersThe danger of chasing short-term wins over long-term strategyWhy culture is the fuel that powers a businessThe difference between a listing agent and a strategic agentWhy property marketing needs to tell a human storyHow to make a home findable beyond RightmoveWhy one hero video can become multiple pieces of contentHow buyer FAQs can improve marketing and viewing qualityWhy agents should create demand before launching on the portalsHow paid media should be targeted, not just boostedWhy measuring your marketing properly mattersHow to communicate your plan to sellers and win trust🧠 Key Takeaway: The best estate agents in 2026 won’t just list homes. They’ll build a story, create momentum, use video, answer buyer questions, target the right audiences, measure what works, and launch every property with a proper plan. 🚀 Powered by Iceberg Digital AI-powered prospecting, instruction-winning marketing systems, and a fully integrated CRM designed to help estate agents work smarter and win more business. Visit Iceberg Digital 📘 Get the World Class Real Estate Annual Manual 🎧 Listen on: SpotifyApple Podcasts 📲 Follow World Class Real Estate: InstagramFacebookTikTok 🤝 Connect with the hosts: Ian MacbethMark Worrall If you enjoyed this episode, subscribe, share it with your team, and send it to an estate agent who needs to stop relying on the portals alone. 👉 Don’t just list the home. Launch it properly.