World Class Real Estate

Mark Worrall and Ian Macbeth
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Each week Mark Worrall, Ian Macbeth and a special guest real estate agent take you through the strategy, advice, tips and tricks that will help you go from a great to a world-class real estate agent. Featuring interviews with leading agents in Australia, the UK and beyond, each conversation delivers actionable value and brings a positive change to your mindset and a positive change to your real estate business.

  1. 5D AGO

    #336 Shared Advice On Fees, Bitcoin’s Crash and the Bigger Economic Picture

    In this episode, Mark Worrall and Ian Macbeth zoom out from the daily grind and look at the bigger forces shaping our industry right now. With 34.3% of January sales going to first-time buyers (48.3% in London), they explore what’s really driving the market — including the ripple effects of Bitcoin volatility, global economic shifts, and changing buyer confidence. More importantly, they break down what estate agents should be doing about it. You’ll learn: • How global economics and currency movements influence your local market• Why crypto gains (and crashes) may be affecting buyer deposits• How to adapt your advice when confidence shifts• Practical strategies for handling fee conversations without self-negotiating• Why rising costs mean agents must confidently reposition on value• How better valuation conversations lead to stronger instructions This is an episode about commercial awareness, confidence, and staying ahead of economic cycles — not reacting to them. If you want to protect your fees, improve your advice, and operate at a higher level in 2026, this one’s essential listening. 🔊 This episode is sponsored by Iceberg Digital – Revolutionising the estate agency industry through automation, innovation, and world-class marketing. https://iceberg-digital.co.uk/

    44 min

  2. FEB 10

    #335 Why Emotional Intelligence Beats Artificial Intelligence With David Mintz

    In this episode, David Mintz joins Mark Worrall and Ian Macbeth for a powerful conversation about what truly defines world-class real estate in an increasingly automated world. As AI tools, digital onboarding platforms and corporate consolidation continue to reshape the industry, one question remains: What can never be automated? David shares his philosophy that world-class estate agency isn’t about flashy innovation — it’s about doing the ordinary things extraordinarily well, consistently, ethically, and with total responsibility. From spending meaningful time on viewings, to truly understanding a client’s motivations for moving, this episode explores why emotional intelligence, personal branding and human connection are becoming even more valuable as technology advances. We discuss: How technology (including AI and digital onboarding) should free up time — not replace relationships Why rushing viewings damages trust The hidden risks of corporate acquisitions losing the personal touch The growing importance of personal branding in estate agency How to balance efficiency with empathy Why agents who build emotional connections win long-term This is a must-listen for estate agents, property professionals and business owners who want to stay relevant, trusted and truly world-class in the modern market. Because in the end — property is personal. 🔊 This episode is sponsored by Iceberg Digital – Revolutionising the estate agency industry through automation, innovation, and world-class marketing. https://iceberg-digital.co.uk/

    52 min

  3. FEB 4

    #334 Banks Are Hungry, Marks New PAM Style And An Olympic Gold Medal Story Of Resilience

    In this energising episode of The World Class Real Estate Podcast, Mark Worrall and Ian Macbeth dive into the realities of January’s real estate market, celebrating a record month for valuations—despite battling some personal health setbacks. They explore how effective marketing, automation, and storytelling are driving high conversion rates, with Ian revealing an impressive 80–85% success from website valuations alone. Ian also shares highlights from their company kickoff event, featuring an inspiring Paralympian speaker and a £10,000 giveaway that left the team fired up and focused on resilience, mindset, and goal setting. The conversation turns to mortgage trends and bank competitiveness, where they note surprisingly small gaps between high and low loan-to-value mortgage rates—suggesting renewed confidence in the housing market. A standout section focuses on insights from a recent training session with Phil Ian Jones, where Mark and Ian break down proven techniques for more effective property appraisals. From asking the right client questions to using role-play cards and embracing out-of-industry training, it’s packed with actionable tips. They wrap up by previewing an upcoming training workbook—designed to elevate estate agents’ skills and support a breast cancer charity—and encourage agents to stay engaged, stay inspired, and keep raising industry standards. 🎯 Highlights: Resilience through injury and adversity Why storytelling sells: 80–85% valuation conversion Competitive mortgage market analysis Inspirational lessons from a Paralympian gold medallist Proven appraisal questions to build rapport Innovative training tools for agents Giving back through upcoming charitable projects Whether you're in the UK or abroad, this episode delivers the tools, mindset, and motivation to thrive in 2026’s market. 🔊 This episode is sponsored by Iceberg Digital – Revolutionising the estate agency industry through automation, innovation, and world-class marketing. https://iceberg-digital.co.uk/

    34 min

  4. JAN 27

    #333 John Savage: TikTok Is My No.1 Lead Source And How I Value Through The Buyers Eyes.

    In this episode of The World Class Real Estate Podcast, Ian Macbeth and Mark Worrall sit down with John Savage—a former military man turned real estate agent known for his process-driven, high-integrity approach to the industry. John shares why integrity and excellence are the non-negotiables for world-class real estate in 2026. He reveals his unique method for valuing homes, one that focuses more on consumer psychology and market competition than just price per square foot. His refreshingly honest style even means advising clients not to list with him if it’s not in their best interest. We explore: Why John prefers second-time sellers who better understand the process His use of TikTok as a lead generator and educational tool The 65-question Google Form he uses to pre-qualify clients How military training shaped his disciplined, process-first business model The 21 critical questions sellers must ask, from his book How to Sell Your House Fast From repelling the wrong clients to redefining valuation strategy, this episode is packed with actionable insights for agents who want to raise their standards and build trust in a competitive market. Connect with John on TikTok: https://www.tiktok.com/@john.savage 🔊 This episode is sponsored by Iceberg Digital – Revolutionising the estate agency industry through automation, innovation, and world-class marketing. https://iceberg-digital.co.uk/

    1h 3m

  5. JAN 20

    #332 Blue Monday BS: Be focussed on positive trajectory and not short term frustrations.

    In this episode of World Class Real Estate, Mark Worrall and Ian Macbeth dive into the power of habits – and how the small things you do daily can transform both your personal life and your business performance. From early starts and gym routines to goal-setting and mental clarity, the pair explore what it really takes to stay consistent when the market gets busy. Ian shares his experience of a three-day fast and how it sharpened his focus, improved his energy, and helped him make better business decisions. Together, they discuss the value of “business fasting” – stripping things back to gain clarity and operate more efficiently. The conversation also turns to the property market, with predictions for a busy Q1 driven by valuations and instructions. Mark and Ian explain why quality stock matters more than volume, how to build a more profitable pipeline, and why conversion rates matter more than rising house prices. You’ll also hear practical insights on: Building habits that stick Setting goals you can actually control Managing your diary for maximum productivity Visualising your agency like a farmer – planting seeds now for future success Why long-term thinking beats chasing short-term wins If you want to start the year stronger, sharper and more focused – both in business and life – this episode is packed with mindset shifts and practical strategies you can apply straight away. 🔊 This episode is sponsored by Iceberg Digital – Revolutionising the estate agency industry through automation, innovation, and world-class marketing. https://iceberg-digital.co.uk/

    38 min

  6. JAN 13

    #331 Stop Valuations, Start Advising with PAMs and SPIN Techniques

    In the first recorded episode of 2026, Mark Worrall and Ian Macbeth return with a powerful message for estate agents: it’s time to stop doing valuations and start giving real advice. Looking ahead to a busy Q1 and a potential buyer’s market in Q2, they share insights on how agents can stand out by focusing on quality stock, client consultation, and value-led conversations. Discover how to shift from transactional valuations to Property Advice Meetings (PAMs), and how techniques like SPIN selling can transform your client interactions and conversion rates. Also in this episode: 2026 market predictions and what agents need to prepare for now The mindset shift from listing volume to listing value Why January is crucial for planning, goal setting, and pipeline cultivation Building trust fast: the first 5 minutes of a valuation Leveraging crowd mentality and referrals for long-term success The power of habits, reflection, and resilience to fuel your best year yet If you're ready to elevate your service, deepen your client relationships, and win more business in 2026, this episode is for you. 🔊 This episode is sponsored by Iceberg Digital – Revolutionising the estate agency industry through automation, innovation, and world-class marketing. https://iceberg-digital.co.uk/

    42 min

  7. JAN 6

    #331 New Year, Higher Standards: Stephen Brown on What Great Agents Do First

    In this episode, we’re joined by none other than Stephen Brown — widely regarded as the UK’s best estate agency trainer — for an honest and insightful chat about what separates the great agents from the rest. We cover the fundamentals: mindset, consistency, raising standards, and the habits that drive long-term success in agency. Stephen shares his vast experience working with agents across the country, offering practical advice that applies whether you’re just starting out or looking to level up. If you’re looking to kick off the new year with a bang, this episode is packed with powerful, practical takeaways to help you raise your game from day one. 🔊 This episode is sponsored by Iceberg Digital – Revolutionising the estate agency industry through automation, innovation, and world-class marketing. https://iceberg-digital.co.uk/

    54 min

  8. 12/30/2025

    #330 A Baldock into 2026: Teams, Culture & Standards for the Year Ahead

    In this episode, we’re joined once again by the brilliant Matt Baldock for a proper deep-dive into the day-to-day realities of running a hands-on estate agency. From building high-performing teams to driving up standards, Matt shares practical insights from the front line of the industry. We talk culture, accountability, leadership, and the non-negotiables that define great agency today — all delivered with Matt’s trademark honesty and energy. Whether you're leading a team or just passionate about raising your game, this is an episode packed with value to help you step confidently into 2026 — no fluff, just real agency talk🔊 This episode is sponsored by Iceberg Digital – Revolutionising the estate agency industry through automation, innovation, and world-class marketing. https://iceberg-digital.co.uk/

    55 min
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About

Each week Mark Worrall, Ian Macbeth and a special guest real estate agent take you through the strategy, advice, tips and tricks that will help you go from a great to a world-class real estate agent. Featuring interviews with leading agents in Australia, the UK and beyond, each conversation delivers actionable value and brings a positive change to your mindset and a positive change to your real estate business.

Information

  • Creator
    Mark Worrall and Ian Macbeth
  • Years Active
    2019 - 2026
  • Episodes
    336
  • Rating
    Explicit
  • Copyright
    © Mark Worrall and Ian Macbeth
  • Show Website
    World Class Real Estate

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