E10. Eva Sheie on Starting a Podcast for Your Aesthetic Practice That Returns Real Value

In episode #10 of the Next Level Practices podcast, we chat with Eva Sheie of The Axis about… podcasting. Yes, that’s right, a podcast about podcasting.

Eva has spent the majority of her career at the intersection of digital content creation and aesthetic medicine. Most notably, she served as the Director of Practice Development at RealSelf, where she built out and scaled the RealSelf University customer education program, engaging with over 2500 practices along the way.

Prior to her time at RealSelf, she held several different roles in digital marketing and practice consulting, including Director of Product & Online Strategy at Real Patient Ratings.

Today she owns and runs a podcast production company that specifically caters to plastic surgeons.

In this episode, Max & Eva discuss the nuances of how to make podcasting work for an aesthetic practice and why Eva believes that podcasting, while currently an under-leveraged channel in aesthetics, is well-positioned to become an effective medium for patient education and even patient acquisition.

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