154 episodes

Explore the dynamic world of events and technology with Anca Platon Trifan, CMP, DES, WMEP - your expert guide and host. Anca shines a spotlight on the women in AV, event production, and AI technology, while championing a holistic approach to mental and physical well-being. From demystifying the complexities of AV and AI, AI-powered productivity hacks, AV production tips, to essential mental and physical fitness strategies, this podcast ensures you’re equipped with the knowledge to thrive at the intersection of event technology and well-being. Sponsored and Produced by Tree-Fan Events LLC.

Events: demystified Podcast Anca Platon Trifan | Tree-Fan Events LLC

    • Technology
    • 4.8 • 24 Ratings

Explore the dynamic world of events and technology with Anca Platon Trifan, CMP, DES, WMEP - your expert guide and host. Anca shines a spotlight on the women in AV, event production, and AI technology, while championing a holistic approach to mental and physical well-being. From demystifying the complexities of AV and AI, AI-powered productivity hacks, AV production tips, to essential mental and physical fitness strategies, this podcast ensures you’re equipped with the knowledge to thrive at the intersection of event technology and well-being. Sponsored and Produced by Tree-Fan Events LLC.

    151: Event Cash flow management, AI & financial strategies ft Jeffrey Mazza

    151: Event Cash flow management, AI & financial strategies ft Jeffrey Mazza

    Welcome to the ⁠Events Demystified Podcast⁠, hosted by ⁠Anca Platon Trifan, CMP, DES, WMEP⁠! In today's episode Anca welcomes Jeffrey Mazza, CEO of Millstone Consulting Group. Join Anca Trifan, your host of the Events Demystified Podcast, as she welcomes Jeffrey Mazza, CEO of Millstone Consulting Group.


    🔍 Topics Covered:



    Tips on how to create effective cash flow forecasts
    Manage unexpected expenses
    Leverage AI for financial planning
    Comprehensive guide to securing your financial future in the ever-evolving world of events
    Importance of mental and physical well-being for business success


    Guest Bio:

    Jeffrey is a finance executive with over 20 years of experience and a background in investment, public accounting and corporate finance. He has a measurable history of helping businesses succeed by designing and executing growth strategies based on data intelligence and by leveraging expertise in raising capital. Jeffrey is a business visionary able to identify and capitalize on opportunities to accelerate profitability through effective financial planning and analysis (FP&A), strategic partnership/relationship development, and team leadership. Jeffrey is experienced in developing and managing all financial and operational aspects of startups. Jeffrey also possesses strong process improvement and problem-solving skills that propel clients to the next level.
    Mazza earned a bachelor’s degree in finance from University of Massachusetts, Amherst, and attended the MBA program at DePaul University Charles H. Kellstadt Graduate School of Business. Jeffrey Mazza also holds the CFE (Certified Fraud Examiner) designation.
    He serves as a steering committee member at The CFO Leadership Council, is a member of the Association of Certified Fraud Examiners, Financial Executive International and CFOrward Group. He also is an active volunteer and a board member of The GALF LLC.



    Download this free resource:

     https://www.millstoneconsultinggroup.com/cashflow



    Connect with our Guest at the links below:



    Website: https://www.millstoneconsultinggroup.com/
    LinkedIn: https://www.linkedin.com/in/jeffreymazza/⁠
    https://www.linkedin.com/company/millstone-consulting-group-llc/


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    • 59 min
    150: The Art of Event Planning Present & Future ft Gianna Gaudini

    150: The Art of Event Planning Present & Future ft Gianna Gaudini

    Welcome to the Events Demystified Podcast, hosted by Anca Platon Trifan, CMP, DES, WMEP! In this episode, Anca sits down with Gianna Gaudini, an industry veteran with over 20 years of experience in event planning. They discuss creating unforgettable event experiences, maximizing ROI, and the importance of diversity, equity, and inclusion. Gianna shares invaluable insights and tips on budgeting, content strategy, and planning high-quality events without breaking the bank. Don't miss this engaging conversation filled with practical advice, industry trends, and inspiring stories!



    🔍 Topics Covered:


    Creating Unforgettable Event Experiences: Strategies for making events memorable and impactful, focusing on personal connections with attendees.
    Maximizing ROI and Strategic Budgeting: Effective budget management to enhance event quality without overspending, including negotiating contracts and prioritizing impactful areas.


    Creativity Within Constraints: Leveraging limited resources as opportunities for innovation and creative solutions in event planning.
    Prioritizing Mental and Physical Wellness: Techniques for managing stress and maintaining well-being in high-pressure event planning environments.



    Use code: GiannaVIP to get 15% off Gianna's ecourse. https://www.giannagaudini.com/shop/online-course



    Guest Bio:

    Gianna is an experienced events industry thought leader, speaker, author, course-creator and advisor with 20+ years experience. Gianna is the author of Amazon best-selling book, The Art of Event Planning, creator of the e-learning course, Million Dollar Event Planning Career, and an event tech advisor. Her specialties and focus are driving global event strategy, brand awareness, diversity and inclusion, events and experiences that drive business results, brand and reputation. Gianna has a powerful platform supporting the industry as a speaker and writer and her book is part of the California state school and Mizzou hospitality program curriculum. In addition to her passion for creating impactful experiences and events, Gianna holds her Court of Master Sommeliers certification, is a certified interior designer, former concert pianist and marathon runner.



    Connect with our Guest at the links below:



    Website: ⁠www.giannagaudini.com⁠
    LinkedIn: https://www.linkedin.com/in/giannagaudini/


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    • 54 min
    149: Navigating Event-Driven Investing in the Age of AI ft Andrew Einhorn

    149: Navigating Event-Driven Investing in the Age of AI ft Andrew Einhorn

    Tune into the latest Events Demystified Podcast episode where host Anca Platon Trifan dives into the fascinating world of event-driven investing and AI technology. Joined by Andrew Einhorn, CEO of Level Fields, they unpack how AI is transforming financial decision-making. Don’t miss out on expert insights and practical tips tailored for both new and seasoned investors.

    🔍 Topics Covered:


    Event-Driven Investing: Exploring its importance for personal finances.
    AI in Finance: How AI technology is revolutionizing investment strategies.
    Andrew Einhorn’s Journey: From epidemiology to technology entrepreneurship.
    Level Fields' Mission: Democratizing financial information for easier market navigation.
    Practical Investment Tips: Using AI-driven tools to confidently tackle market volatility.



    Experience LevelFields: https://app.levelfields.ai/landing-page

    Use code: Podcast23 provides a 10% discount to the Level 1 tier. 



    Guest Bio:

    Andrew Einhorn is the Chief Executive Officer and co-founder of LevelFields, an AI-driven fintech application that automates arduous investment research so investors can find opportunities faster and easier. His mission is to create AI tools that make advanced financial strategies effortless and accessible for all. With over 10 years of experience in building and leading technology and tech-enabled service firms, Andrew has a proven track record of delivering innovative solutions that solve real-world problems and generate value for customers and stakeholders.



    Connect with our Guest at the links below:



    Website: https://www.levelfields.ai/
    LinkedIn: https://www.linkedin.com/in/einhorn/⁠


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    ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠“Events: demystified” Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ is brought to you by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Tree-Fan Events⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ and your Podcast Host is ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Anca Trifan, CMP, DES, WMEP. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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    Let's chat about your event, and schedule a time that works for you via the ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

    • 1 hr 3 min
    148: Corporate Events: ROI, Engagement, and Keeping It Real ft Shanondoah Nicholson

    148: Corporate Events: ROI, Engagement, and Keeping It Real ft Shanondoah Nicholson

    In this episode of the Events Demystified Podcast, host Anca Platon Trifan dives deep into the art and science of using corporate events to generate leads and retain customers. Joined by event marketing expert Shenandoah Nicholson, they explore tactics to make events more effective for businesses, covering topics from the essence of B2B event marketing to innovative strategies for engaging attendees.

    With Shenandoah's extensive background in event planning across various industries, this conversation provides a comprehensive guide on how to leverage corporate events as a crucial part of a marketing strategy, ensuring they contribute significantly to business growth and customer relationships.

    Insights on balancing the elements of event planning with financial goals, utilizing event tech, and strategies for post-event engagement are also discussed, offering listeners valuable knowledge on enhancing their event's impact and ROI.

    🔍 Topics Covered:


    Strategic Planning for Maximum ROI: Shanondoah Nicholson emphasizes the critical role of strategic planning in corporate events to align all activities with overarching business goals, ensuring investments translate into tangible returns.


    Extending Event Influence: The importance of maintaining momentum post-event through strategic follow-ups and content capture, which helps in planning future events and sustaining audience engagement.


    The Human Element in Events: Despite technological advancements, the discussion highlights the necessity of preserving human connections in corporate events, emphasizing that technology should enhance rather than replace personal interactions.
    Leveraging Events for Business Growth: This episode underscores how corporate events can be a crucial part of a marketing strategy, aiding in business growth and customer engagement through expert insights and strategic implementations.



    Guest Bio:

    Shanondoah Nicholson is an event planner extraordinaire based outside Toronto, Canada. With nearly 15 years of experience, she's worked in B2B event marketing in industries including technology, human resources and insurance. She is passionate about the ability for events to have a huge impact within organizations. She is also the host of the Beyond the BEO podcast, a podcast for event professionals.



    Connect with our Guest at the links below:



    Instagram: @beyondthebeo
    LinkedIn: www.linkedin.com/in/shanondoahnicholson/


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    ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠“Events: demystified” Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ is brought to you by ⁠⁠⁠⁠⁠⁠

    • 1 hr 2 min
    147: Turning Event Planning into Your Success Story with Eric Rozenberg

    147: Turning Event Planning into Your Success Story with Eric Rozenberg

    In this episode of the 'Events Demystified' podcast, hosted by Anca Platon Trifan of Tree-Fan Events, your host demystifies the world of event planning and business growth with her featured guest, Eric Rozenberg. Rozenberg shares his extensive experience from working with Fortune 500 companies and producing award-winning events globally. The discussion covers the importance of strategic thinking, sales increase, and overcoming challenges in the transformation from an event planner to a successful business owner. Rozenberg, an acquisition entrepreneur and two-time Amazon bestselling author, offers insights into developing a strategic partnership, the essence of meaningful meetings, and personal anecdotes from his journey, including adventurous activities like bungee jumping and flying lessons, which he relates to business risks and opportunities. The conversation transitions into practical advice on increasing sales, delegating tasks, using AI tools for business efficiency, and the value of mentorship and community in personal and professional growth.



    🔍 Topics Covered:


    The transformation from event planner to successful business owner requires strategic thinking, sales increase, and overcoming challenges.
    The development of a strategic partnership is crucial for success in the events industry.
    Adventure and risk-taking, such as bungee jumping and flying lessons, can be metaphorically related to business risks and opportunities.
    The importance of increasing sales, delegating tasks, and utilizing AI tools for business efficiency.
    Community and mentorship have significant value in personal and professional growth.
    The role of maintaining mental and physical well-being amidst the pressures of the events industry.



    GUEST BIO

    Eric Rozenberg, an acquisition entrepreneur, trusted advisor, speaker, and bestselling author, has dedicated himself to assisting entrepreneurs in business growth and management. With over two decades of experience, he has consulted for Fortune 500 companies and organized successful events worldwide. Rozenberg emphasizes the importance of creating impactful meetings and events that align with corporate strategies and boost team motivation. His podcast, "The Business of Meetings," offers valuable insights for industry professionals, while his books, "Meeting at C-Level" and "Before It’s Too Late," provide strategic guidance and personal stories. Actively involved in various organizations, Rozenberg currently resides in Boca Raton with his family.



    Connect with our Guest at the links below:



    Website: ⁠https://www.eventbusinessformula.com
    LinkedIn: www.linkedin.com/in/ericrozenberg


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    • 1 hr 2 min
    146: Crafting A Personal Brand in the Events Industry ft Leanne Calderwood

    146: Crafting A Personal Brand in the Events Industry ft Leanne Calderwood

    In this episode of the Events Demystified podcast, host Anca Platon Trifan discusses the significance of personal branding in the event planning and production industry with featured guest Leanne Calderwood, a LinkedIn and personal branding expert. This episode dives into strategies for building a unique personal brand that stands out in the competitive field, emphasizing the importance of authenticity, passion, and a clear strategy. Leanne shares her journey from facing challenges as an introvert in sales to redefining personal branding for herself and inspiring others in the event industry. If you're an introvert or ambivert, you won't want to miss this conversation.



    🔍 Topics Covered:



    Building Trust with Personal Branding: The episode emphasizes how crucial it is for individuals to build trust beyond their products or services, suggesting that personal and professional branding should work hand in hand to enhance client relationships.
    Initiating Change within Organizations: Calderwood champions the idea of employees taking the initiative to propose new strategies within their teams or organizations, aiming for a situation that benefits both parties.
    Forging an Independent Path: It highlights Calderwood's personal journey of breaking away to address industry challenges on her own terms, showcasing her resolve to make a significant difference through her work.
    Leveraging Social Media for Introverts: The discussion offers practical advice for introverts to effectively use social media for personal branding, focusing on the strengths of thoughtful communication and engagement.
    The Importance of Consistency in Branding: Calderwood and Trifan discuss the critical role of maintaining a consistent and process-driven approach to personal branding, including strategies like calendar blocking and starting with a single focus area to build a recognizable brand.




    GUEST BIO

    ⁠Leanne Calderwood⁠, LinkedIn and Personal Branding Trainer and Speaker - self-professed raging introvert and obsessive tea  drinker, Leanne created her personal brand to help avoid cold calling prospects, and dared to do things differently. She built a thriving 6-figure business in the meetings and events industry on the back of her brand and LinkedIn presence, and now helps others do the same through her training, speaking and digital courses.  When she’s not obsessing over business and branding  trends, you can find Leanne drinking wine at home in Kelowna with her husband, her two soon-to-be adult sons and her dog Farls Barkley.

    Connect with our Guest at the links below:


    Website: ⁠https://leannecalderwood.com/


    LinkedIn: https://www.linkedin.com/in/leannecalderwood/

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    Connect with your Podcast Host at the links below:


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    • 1 hr 16 min

Customer Reviews

4.8 out of 5
24 Ratings

24 Ratings

aeinhor ,

Great show

Great show and great host. A wonderful array of cutting edge ideas addressed in a lighthearted fashion that makes it easy and fun listening.

SavPoi ,

Great show

Love the interviews and insight in each episode!

Ethan Steimel ,

Great show - Learning So Much

These are so many things about events that I didn’t realize. Amazing to hear some of these stories and the technical tricks to the trade, scaling, and best business practices.

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