Everyday VOpreneur with Marc Scott Marc Scott

Few things cause voice actors more stress and anxiety than their marketing. What if I send the wrong message? What if I reach out to the wrong person? What if I annoy them?
Get out your iPad and Apple Pencil, friend. In this interview we're going to pull back the curtain on voice over marketing by speaking to a talent who works both sides. He's a successful voice actor who also happens to be Talent Director for a reputable Dallas based production company.
He's received your marketing. Read your emails. He's got some things to say.
This is your chance to get the producers perspective on voice over marketing.
CONNECT WITH JEFF SAVAGE
Jeff Savage Website - https://jeffsavageonline.com
Jeff Savage on LinkedIn - https://linkedin.com/in/jeffsavagevo
Jeff Savage on Instagram - https://instagram.com/jeff_savage_vo
 
TAKE 2 - https://www.youtube.com/playlist?list=PLUzxGf0CJC9MJTVWakVjCmV_g1ZHP04Mh
TAKE 2 on Instagram - https://instagram.com/take2talkshow
 
Marc Scott on Instagram - https://instagram.com/marcscott
RESOURCES FOR VOICE ACTORS
* The VOpreneur Guide to TestimonialsVisit https://vopreneur.com/testimonials
* Get an instant $25 credit when you sign up for VoiceZamVisit https://voicezam.com/marcscott
* For voice over services:Visit https://marcscottvoiceover.com
* Want VOpreneur Swag?Visit https://teespring.com/stores/vopreneur
* Join the VOpreneur Facebook GroupVisit https://facebook.com/groups/vopreneur
EVERYDAY VOPRENEURS IN THIS EPISODE
* Thanks to "Uncle Roy" for production assistance!Visit https://antlandproductions.com
* Thanks to Christy Harst for VO contributions!Visit https://christyharst.com
* Thanks to Krysta Wallrauch for VO contributions!Visit https://krystawallrauch.com
If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. Book Your Consult
KEY TAKEAWAYS
Making personal connections and doing research before reaching out to voice buyers can make a marketing email stand out and demonstrate professionalism.
Celebrating wins and rewarding oneself is important in the voice over industry to stay motivated and inspired.
Attention to detail, both in marketing emails and in following instructions, is crucial for voice actors to gain the trust of voice buyers.
Pay attention to details in auditions and don't rush through them.
Stay in touch with talent directors and keep them engaged with updates and highlights.
Be professional and easy to work with in your relationship with production companies.
Resilience is key in the entertainment industry, as it involves overcoming obstacles and maintaining a positive mindset.

Maybe Online Casting sites don't hate you after all? We may hate the algorithms and the business practices and the Terms of Use on some of these sites, but what if that's not the real reason you're not booking and finding success with these platforms?
Brad Hyland is a very successful voice actor, and online casting is one of the places he's booking consistently. He reached out after the "Online Casting Sites Hate You" episode and said he wanted to make a counterpoint. I welcomed his perspective and knew I'd learn something.
The sites may be flawed, but if you're not booking, it may not be their fault. Brad and I dive deeper into what voice actors need to understand about how these sites work, and how to make them work.
CONNECT WITH BRAD HYLAND
Brad Hyland Website: americanvoicepower.comBrad Hyland on Instagram: https://www.instagram.com/hearbradhyland/Brad Hyland on LinkedIn: https://www.linkedin.com/in/bradhyland/Brad Hyland on Facebook: https://www.facebook.com/bradley.h.johns.3Brad Hyland on X: https://x.com/HearBradHyland
Marc Scott on Instagram - https://instagram.com/marcscott
RESOURCES FOR VOICE ACTORS
* The VOpreneur Guide to TestimonialsVisit https://vopreneur.com/testimonials
* Get an instant $25 credit when you sign up for VoiceZamVisit https://voicezam.com/marcscott
* For voice over services:Visit https://marcscottvoiceover.com
* Want VOpreneur Swag?Visit https://teespring.com/stores/vopreneur
* Join the VOpreneur Facebook GroupVisit https://facebook.com/groups/vopreneur
EVERYDAY VOPRENEURS IN THIS EPISODE
* Thanks to "Uncle Roy" for production assistance!Visit https://antlandproductions.com
* Thanks to Christy Harst for VO contributions!Visit https://christyharst.com
* Thanks to Krysta Wallrauch for VO contributions!Visit https://krystawallrauch.com
If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. Book Your Consult
KEY TAKEAWAYS
Personal responsibility is key in succeeding on online casting sites.
Investing in coaching and training can improve performance on casting sites and help voice actors stand out in a competitive marketplace.
Trends in the industry change quickly, and voice actors need to adapt.
Certain flaws and frustrations exist with casting sites, but they can still be valuable tools.
Building relationships with clients and providing exceptional customer service can lead to repeat business.

Online casting sites have been taking advantage of voice actors for years. How do we respond? By continuing to fork over membership fees.
These same casting sites are only getting worse in their practices. Part of me feels like they're just testing the boundaries. "How much can we get away with before the voice actors catch on and take action?"
Well, apparently they can get away with a lot!
From extortion level commissions to punishing algorithms to terms of use asking for everything but your first born child, the only thing that stays the same is the membership fees keep getting paid and voice actors keep letting sites get away with it.
So who's to blame? The online casting sites? Or the voice actors themselves?
CONNECT WITH MARC SCOTT
Marc Scott Website - https://marcscottvoiceover.com
VOpreneur® by Marc Scott - https://vopreneur.com
Marc Scott on YouTube - https://youtube.com/@marcscottvo
VOpreneur® by Marc Scott on YouTube - https://youtube.com/@vopreneur
Marc Scott on Instagram - https://instagram.com/marcscott
Marc Scott on LinkedIn - https://linkedin.com/in/marcscottvoiceover
RESOURCES FOR VOICE ACTORS
* The VOpreneur Guide to TestimonialsVisit https://vopreneur.com/testimonials
* Get an instant $25 credit when you sign up for VoiceZamVisit https://voicezam.com/marcscott
* For voice over services:Visit https://marcscottvoiceover.com
* Want VOpreneur Swag?Visit https://teespring.com/stores/vopreneur
* Join the VOpreneur Facebook GroupVisit https://facebook.com/groups/vopreneur
EVERYDAY VOPRENEURS IN THIS EPISODE
* Thanks to "Uncle Roy" for production assistance!Visit https://antlandproductions.com
* Thanks to Christy Harst for VO contributions!Visit https://christyharst.com
* Thanks to Krysta Wallrauch for VO contributions!Visit https://krystawallrauch.com
If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. Book Your Consult
KEY TAKEAWAYS
Online casting sites have been taking advantage of voice actors for years
Voice actors need to take responsibility for their choices and consider walking away from these sites
There are other ways to find work and support better platforms

Marc Scott discusses five important changes that have occurred on LinkedIn in 2024.
He highlights the new 'People You May Know' feature on the profile page, the limitation on personal notes for free users, the introduction of AI capabilities for premium users, the changes to hashtags, and the impact of posting external links.
He also mentions a bonus feature, which is the potential introduction of a video feed on LinkedIn. These changes have significant implications for voice actors using LinkedIn for marketing their business.
CONNECT WITH MARC SCOTT
Marc Scott Website - https://marcscottvoiceover.com
VOpreneur® by Marc Scott - https://vopreneur.com
Marc Scott on YouTube - https://youtube.com/@marcscottvo
VOpreneur® by Marc Scott on YouTube - https://youtube.com/@vopreneur
Marc Scott on Instagram - https://instagram.com/marcscott
Marc Scott on LinkedIn - https://linkedin.com/in/marcscottvoiceover
RESOURCES FOR VOICE ACTORS
* The VOpreneur Guide to TestimonialsVisit https://vopreneur.com/testimonials
* Get an instant $25 credit when you sign up for VoiceZamVisit https://voicezam.com/marcscott
* For voice over services:Visit https://marcscottvoiceover.com
* Want VOpreneur Swag?Visit https://teespring.com/stores/vopreneur
* Join the VOpreneur Facebook GroupVisit https://facebook.com/groups/vopreneur
EVERYDAY VOPRENEURS IN THIS EPISODE
* Thanks to "Uncle Roy" for production assistance!Visit https://antlandproductions.com
* Thanks to Christy Harst for VO contributions!Visit https://christyharst.com
* Thanks to Krysta Wallrauch for VO contributions!Visit https://krystawallrauch.com
If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. Book Your Consult
KEY TAKEAWAYS
The 'People You May Know' feature on the LinkedIn profile page is a helpful tool for finding new leads, but its effectiveness depends on how you use LinkedIn for your voice over business.
LinkedIn now limits free users to five personal notes per month, but you can still send connection requests without a personal note and follow up with a message after the request is accepted.
Consider upgrading to a premium LinkedIn profile to access AI capabilities that can assist with messaging, content creation, and personalized messages for celebrations.
Hashtags on LinkedIn are being phased out as AI technology is used to determine the content of posts and push them to the right audience. Focus on including relevant keywords in your posts instead.
Posting external links on LinkedIn can reduce organic reach, so consider uploading videos and content natively to the platform to maximize visibility.
LinkedIn is testing a video feed feature, making it a potential platform for video creators to explore and share their content.

Mandi Kaye joins Marc Scott to discuss AI Image Generation and how voice actors can use it in their marketing efforts.
Mandi shares her experience and insights on using various AI tools for image generation, including Dall-E, Ideogram and Leonardo.
They discuss the evolution of AI technology, the benefits and limitations of different tools, and the importance of prompts in generating desired images.
Mandi shares how she uses AI image generation to create social media posts and marketing materials for her voiceover business. She explains that she starts by writing the text she wants to accompany the image and then asks ChatGPT to generate an image that matches. She iterates on the generated images until she finds the perfect one.
Mandi also discusses the importance of creating detailed prompts to get the desired results. She shares examples of prompts she has used and emphasizes the need to be specific and thorough.
Potential concerns about using AI-generated content is also discussed.

CONNECT WITH MANDI KAYE
Mandi Kaye Website - https://mandikaye.com
Mandi Kaye on Instagram - https://www.instagram.com/themandikaye
Mandi Kaye on LinkedIn - https://www.linkedin.com/in/mandisorensen
 
Marc Scott on Instagram - @marcscott


AI RESOURCES MENTIONED IN THIS EPISODE
Dall-E - https://chat.openai.comCanva - https://canva.comMidjourney - https://www.midjourney.comAdobe Firefly - https://firefly.adobe.comIdeogram - https://ideogram.aiLeonardo - https://leonardo.ai
RESOURCES FOR VOICE ACTORS
* The VOpreneur Guide to TestimonialsVisit https://vopreneur.com/testimonials
* Get an instant $25 credit when you sign up for VoiceZamVisit https://voicezam.com/marcscott
* For voice over services:Visit https://marcscottvoiceover.com
* Want VOpreneur Swag?Visit https://teespring.com/stores/vopreneur
* Join the VOpreneur Facebook GroupVisit https://facebook.com/groups/vopreneur
EVERYDAY VOPRENEURS IN THIS EPISODE
* Thanks to "Uncle Roy" for production assistance!Visit https://antlandproductions.com
* Thanks to Christy Harst for VO contributions!Visit https://christyharst.com
* Thanks to Krysta Wallrauch for VO contributions!Visit https://krystawallrauch.com
If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. Book Your Consult
KEY TAKEAWAYS
AI image generation offers exciting possibilities for voice actors.
Different AI tools have different strengths and weaknesses, and it's important to choose the right tool for the desired outcome.
Prompts play a crucial role in generating desired images, and experimenting with prompts can lead to better results.
AI image generation can be used for various applications, such as creating quote graphics and social media graphics for voiceover businesses. AI image generation can be used to create social media posts and marketing materials for businesses
Writing detailed prompts is crucial to getting the desired results from AI image generation
AI-generated content should be used with real content to avoid any potential issues
AI image generation can save time and help with brainstorming and ideation
 

In this conversation, Marc Scott interviews Anne Ganguzza, an award-winning demo producer and voiceover coach.
 
They talk about the trend of authentic and conversational voice over reads, using the example of the popular Poppi Superbowl commercial. Anne emphasizes the importance of channeling authenticity and creating a story in voice over performances. They also touch on the need to avoid sounding robotic or formulaic in voiceover work.
 
The conversation explores the evolution of eLearning voice over and the importance of creating engaging and human-like voices in eLearning courses.
 
The potential of AI technology in voiceover is discussed, with an emphasis on adapting to and embracing AI for business success. The concept of passive income through AI voices is explored, along with the nuances and challenges of corporate narration. The skepticism towards AI voices and the importance of trust in voiceover are highlighted. The conversation also touches on the role of regulation in AI and the value of engaging voices in corporate narration. The potential for hosting AI voices and the impact of AI on legislation are considered.
 
Anne Ganguzza and Marc Scott discuss various topics related to podcasting. Anne shares her experience with different podcasting tools and recommends using AI tools like Copy AI and Podium for podcast transcription and summaries.
 
Anne provides valuable tips for successful demo sessions, emphasizing the importance of relaxation, authenticity, and preparation. 

CONNECT WITH ANNE GANGUZZA
Anne Ganguzza Website - https://anneganguzza.com
VOPeeps - https://vopeeps.com
VO Boss Podcast - https://voboss.com
Anne Ganguzza on X - https://twitter.com/aganguzza
Anne Ganguzza on Instagram - https://www.instagram.com/aganguzza
Anne Ganguzza on YouTube - https://www.youtube.com/c/anneganguzza
 
Marc Scott on Instagram - @marcscott


RESOURCES FOR VOICE ACTORS
* The VOpreneur Guide to TestimonialsVisit https://vopreneur.com/testimonials
* Get an instant $25 credit when you sign up for VoiceZamVisit https://voicezam.com/marcscott
* For voice over services:Visit https://marcscottvoiceover.com
* Want VOpreneur Swag?Visit https://teespring.com/stores/vopreneur
* Join the VOpreneur Facebook GroupVisit https://facebook.com/groups/vopreneur
EVERYDAY VOPRENEURS IN THIS EPISODE
* Thanks to "Uncle Roy" for production assistance!Visit https://antlandproductions.com
* Thanks to Christy Harst for VO contributions!Visit https://christyharst.com
* Thanks to Krysta Wallrauch for VO contributions!Visit https://krystawallrauch.com
If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. Book Your Consult

Key Takeaways
Taking care of one's health is important for overall well-being and can positively impact voice over performance.
Authentic and conversational voice over reads are trending in the industry.
Voice actors should focus on channeling authenticity and creating a story in their performances.
Avoid sounding robotic or formulaic in voiceover work to stand out and connect with the audience. E-learning has evolved to become more engaging and conversational, with a focus on creating human-like voices to keep learners interested and motivated.
Voice actors can embrace AI technology by adapting it for their business, offering both their acting voice and a protected synthetic voice to clients.
Engaging and human-like voices are crucial in corporate narration, as they help maintain the audience's attention and effectively deliver the intended message.
While AI voices have made significant advancements, there is still skepticism and a lack of trust in their authenticity and quality.