Everyone Shifts - Helping Brands Prepare for Tomorrow timecraft

Are we in the golden age of social media marketing? What have we learned from the early days of Facebook, Twitter and Google+ (gasp!)? What’s next and how do we get here? Bryna Corcoran takes us on a journey of how her team makes social media a success at Lyft.

As new platforms like ChatGPT generate excitement (and concern) around conversational AI, we asked Max Gladysh, Co-Founder, BotsCrew, what the future has in store for brands.

Did you ever wonder when you tap to pay what’s really going on? Digital transactions take a fraction of a second, but behind the scenes a complex sequence of handoffs takes place between the buyers, merchants, credit card issuing banks and payment processors. As new currencies and associated behaviors enter the market we asked Dori Bright, MetLife SVP, Global Customer Experience, Marketing Performance, Operations; LATAM & EMEA Marketing and CEO & Founder of the Bright Group, just what will happen in the future with money, crypto and physical currency.

What we learned about this shift includes…

The fundamentally different relationship younger generations have with currency and how they spend it

The potential benefit of cryptocurrency, how your relationship with your personal data needs to evolve and LOOK! It's a bird...It's a plane...It's (why we want a) superwallet!

In the second episode of Everyone Shifts, Josh Lohrius (Founder/Head of Creative, Honeymoon), Angela Mears (Global ECD, Weber Shandwick) and Jim Paul (CCO Central Region, Weber Shandwick) drop us into a jungle of limitless marketing channels and limited attention, where we learn why an earned creative approach is the best way for a brand to survive.

In the jungle we discover...

Flow, diverse thinking and bringing the right energy to the room is key to keeping up with culture (and to stop Josh from selling clients Judas Priest NFTs)

As traditional media shrinks, earned creatives accustomed to selling an idea to media have the advantage because now all ideas are "human-gated".

How the speed of change and fragmentation lets us take more creative risks with clients like Binance and Airbnb.

In the first episode of Everyone Shifts, Joel Krieger (Sr. Director at Magic Leap) shares his POV on why it's still "frontier days" in augmented reality and how we can navigate the road ahead.

We discuss the shifts underway that evolve the purpose and experience of being in a place.

Joel refuses to utter the word *m***-verse."

We consider whether AR will unlock a utopia full of upgraded humans or if we'll end up living in a digital cesspool sponsored by your favorite potato chips...

And, we come to a startling realization regarding how brands should approach augmenting reality.