Everything On 'Earned Media Value' You've Ever Wanted To Know, From The No.1 Expert aka. Conor Begley

What’s driving the next wave of influence in Fashion & Beauty marketing? 

Earned Media Value. 

It’s the metric brands can’t stop talking about, for good reason. 

Conor Begley (Chief Strategy Officer @ CreatorIQ) is here to break it all down. 

This week on the podcast, Paul sits down with Conor to explore the exact science behind EMV (Earned Media Value) & the strategies brands need to scale meaningful impact. 

By now, it’s clear the brands dominating the conversation – and their markets – know how to build authentic, long-term partnerships. (Spoiler: if your influencer marketing strategy isn’t prioritizing retention, you’re leaving value on the table.) 

They’re blending creativity, data & connection to increase their share of voice, and turn conversations into conversion with creators who get it. 

Tune it to learn how to: 

Unlock the Power of Earned Media Value: Learn why EMV is more than a buzzword. Conor explains how it ties directly to market share shifts, helping brands like Gucci, Prime, and Rare Beauty capitalize on their share of the conversation.

Retain Influencers, Not Just Recruit Them: Retention is everything. The brands crushing it are those nurturing relationships with their core creators. Conor shares tactical advice on building authentic, lasting partnerships that scale naturally over time.

Use Gifting & Experiences to Create Buzz: Think aggressive gifting strategies, unforgettable events, and founder-driven relationship-building. These aren’t just nice-to-haves; they’re must-haves for establishing brand loyalty and long-term Advocacy.

Avoid Common Mistakes That Kill Momentum: Conor highlights pitfalls like focusing solely on campaign ROI instead of Lifetime Value, and why neglecting your core audience can tank even the strongest of strategies.

Don’t just measure the conversation. Own it. 

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