Evolving Direct Selling: Lessons from LifeVantage’s LV360 with Steve Fife

What does it take to spark real transformation in direct selling? In this episode of Direct Approach, Wayne Moorehead sits down with LifeVantage President and CEO Steve Fife to uncover the bold moves and results behind the company’s groundbreaking LV360 initiative. From overhauling their compensation plan to embracing affiliate marketing, Steve shares how LifeVantage evolved its strategy to meet the demands of today’s market while staying true to its roots.

You’ll hear about the challenges of shifting from playing defense to playing offense, the importance of building trust between corporate and field leaders and the measurable impact of aligning vision with action. Whether you're a CEO, team leader or business builder, this episode is packed with actionable insights you can use to create sustainable growth and elevate your approach.

In this episode, you will be able to:

• Build trust for lasting change

• Balance affiliate and traditional sales

• Simplify and energize compensation

• Play to win, not just survive

• Evolve to stay ahead in direct selling